Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent
$19.99
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$12.99 - $24.99
$10 Target GiftCard with 3 select household essentials on select items
4.6 out of 5 stars with 3584 ratings
$12.99($0.15/fluid ounce)
$10 Target GiftCard with 3 select household essentials
4.6 out of 5 stars with 163 ratings
Highly rated
$7.49 - $24.99
$10 Target GiftCard with 3 select household essentials on select items
4.6 out of 5 stars with 7439 ratings
4.7 out of 5 stars with 755 reviews
cleans effectively: 4.55 out of 5
quality: 4.45 out of 5
scent: 4.39 out of 5
value: 4.2 out of 5
78% would recommend
119 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
(no review title)
wonderful product. cleans and smells great
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
(no review title)
My new favorite detergent! I love the scent!
5 out of 5 stars
10 January, 2026Verified purchase
(no review title)
We love this laundry detergent as it smells good but not strong.
5 out of 5 stars
10 January, 2026Verified purchase
(no review title)
Great!! Good For Us Eczema skin folk!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
My favorite Detergent
This is the only one I use in my household. I love that it cleans very well without the harsh chemicals, fake dyes, or harsh smell. You get the best of both worlds with this detergent
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
The Best
Works excellent with cold water; very concentrated; no phosphates so better for environment
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
nice, light smell
nice light smell, suds good in the washer, comes out smelling clean
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
Does what is says and smells so good
Smells nice not overbearing. since I been using this product my rash has gone away. I have tried other product, this is the only detergent that has help my skin condition.
5 out of 5 stars
14 November, 2025Verified purchase
(no review title)
Perfect for sensitive skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025
(no review title)
Smells awful, leaves a cheap cologne stink on clothing. Spent money to have it shipped target the only one selling it and read in a reddit thread it was a replacement for Ivory Aloe that got discontinued. It is NOT...if you are sensitive to fragrance don't waste your money this is so strong I can't even water it down with other detergents. I had to soak all clothing I washed in it and wash them twice to get the stink out. Smells nothing like lavender. Makes the room smell like bubblegum?! - not the clothes..leaves weird residue that makes the fabric feel funny.
1 reply from Tide team - 2 months ago
Thank you for sharing this with us, Kylah! We're sorry to hear you're not a fan of the scent in Tide Zero Soft Lavender Laundry Detergent. When we design our Tide Detergents, we conduct extensive research and consumer testing to create features and scents we think you'll love. However, we understand scent preferences vary from person to person, so we appreciate you sharing your feedback on the Tide Zero Lavender Laundry Detergent. We offer a variety of Tide products and scents to meet our consumers' preferences. So we can learn more about your experience and help you find your favorite Tide scent, please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
(no review title)
is broke
1 reply from Tide team - 3 months ago
We'd like to learn more about your experience to help, Maricela. When you have a minute, please get in touch with us at (800) 879-8433.
2 out of 5 stars
15 October, 2025Verified purchase
(no review title)
Leaked inside protective bag. Cap was cracked inside. Refunded
1 reply from Tide team - 3 months ago
We're sorry to learn your Tide Zero Soft Liquid Laundry Detergent, with Lavender Scent, was received as you've described. That being said, it's great to know Target was able to refund you! If you have further concerns about this purchase, or any other Tide products, know we're here to help and happy to do do Mondays-Fridays, from 9 AM to 6 PM, EST, at 1 (800) 879-8433.
5 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
(no review title)
I love it. It works great!
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025Verified purchase
Love this scent free alternative
I absolutely love the Tide Zero Liquid Detergent. Cleans well and leaves clothes smelling fresh and clean.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Great Laundry Product
Amazing smell, gentle on skin and does a great job cleaning clothes. My new favorite detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2025Verified purchase
Tide zefo
I really like this product. It cleans my clothes and is hypoallergenic.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Smells good
I love the smell of this product! its a nice alternative to regular Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Mom
My child doesn’t have a reaction to the detergent
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Love this detergent. Best selling
Target is the only place where I can find this detergent. I think it cleans well, but truthfully, I just love the smell. And I couple this with Downy White Lavender in-scent booster beads. Fresh smelling every time.
1 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Brown Color?(strangely)* usually is clear? I actually love this detergent more than any other detergent, but why is my detergent brown?
Why did my detergent come brownish color?it used to be clear?When ordered it.. so now I have 2 full bottles of this I’m terrified to even try to use {unknowingly what will happen to my clothes?? /-: due to dirty brown colour almost as someone else purchased these few same bottles before & used a bit? Than put something in it? No idea? Or let it sit or something than decided to return it & it randomly got sent out to me?
1 reply from Tide team - 6 months ago
Thank you for sharing your experience. Our products go through many quality checks to provide you with the best laundry cleaning experience. What you’ve described is not something we would expect. We'd like to gain a better understanding of your feedback, and would appreciate you giving us a call at (800) 879-8433.