Sponsored
Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent
$19.99
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Everything you want and nothing you don't
- 0% added phosphates, dyes or chlorine, 100% Tide Clean
- Safe for your family*, but tough on stains
- EPA Safer Choice certified
- CleanScent Technology leaves clothes with a light, fresh scent
Description
The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice-certified product* that's safe your family but tough on stains.Designed for people whose priority is a safe product, Tide Zero cleans your garments without the use of added phosphates, dyes, or chlorine. And, you don't have to give up freshness because Tide Zero features an EPA Safer Choice-certified scent*, soft lavender. Freshen clothes with a clean scent and get a consistent, quality clean with Tide Zero liquid laundry detergent.Get the 100% Tide Clean even in cold water with Tide Zero Soft Lavender. It's safe for everyone's fabrics, including children and pets.Exactly the results you're looking for-zero compromises.*meets the EPA Safer Choice standard to be safer for your family
Scent: Lavender
Health Facts: Phosphate-Free, Sulfate-Free, Dye-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Product Form: Liquid
Net weight: 132 fl oz (US)
Number of uses: 100
TCIN: 87767247
Item Number (DPCI): 003-08-2227
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau cleaning agents water softener solvent cleaning aids cleaning agent suds reducer stabilizers clean scent enzyme process aid enzymes
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL.Shipping details
Estimated ship dimensions: 6.102 inches length x 9.172 inches width x 10.945 inches height
Estimated ship weight: 10.858 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this detergent lightly scented or heavily scented like regular tide?
submitted by DonnaK - 25 days ago
A: It’s much lighter in my opinion
submitted byCC - 13 days ago
Q: Is it safe for infants baby?
submitted by Safe - 8 months ago
A: Our detergent is safe to use when used as directed. If you're concerned, please contact your pediatrician.
submitted byTide - 8 months agoBrand expert
Q: Is this product safe for performance fabrics like Activewear? Is it safe for polyester?
submitted by - 9 months ago
A: That's a great question. Our detergent has been tested to be safe on many fabrics, but we recommend following the care label on your garment for the best and most appropriate cleaning.
submitted byP&G - 9 months agoBrand expert
Q: Can people with Ezcema use this ?
submitted by Soulie - 10 months ago
A: Our Tide Zero contains 0% dyes, chlorine, phosphates, optical brighteners, or DTPA. We recommend reaching out to your trusted health professional to determine if this Tide is right for you.
submitted byP&G - 9 months agoBrand expert
Q: Does this laundry soap contain sodium laural salfate ?
submitted by Meamartha - 11 months ago
A: Yes it does. You can see a list of ingredients under "label info" in the listing.
submitted byTide - 10 months agoBrand expert
Q: What is the difference in ingredients for your Tide zero product and your Purclean Tide?
submitted by Erjh29 - 11 months ago
A: The main difference is that Tide purclean™ is the first bio-based detergent with the trusted cleaning power of Tide.
submitted byP&G - 11 months agoBrand expert
Q: Why does product say "sulfate free" when sodium lauryl sulfate is listed as ingredient?
submitted by DG - 11 months ago
A: Thank you for reaching out to us about this. Because Tide is designed for everyday use, we go beyond regulatory compliance to ensure each ingredient in our products has been evaluated for safety. Giving you the great clean you can expect from Tide is important to us. Sodium Lauryl Sulfate, also known as SLS, is an ingredient that provides a cleaning benefit on tough everyday soils like grease and grass stains. SLS is an ingredient that is certified to be Safer Choice by the EPA and has been tested to be gentle on sensitive skin. Additionally, Tide Zero continues to be free of added phosphates, dyes, or chlorine and meet EPA Safer Choice Product Standards.
submitted byP&G - 11 months agoBrand expert
Q: Is it safe to use this to wash baby clothes?
submitted by Athan - 11 months ago
A: Tide Zero is safe to use on baby clothes so long as you follow the care label.
submitted byTide - 11 months agoBrand expert
Q: How many loads is this?
submitted by Caeles - 1 year ago
A: Thanks for asking about the amount of loads in your bottle of Tide Zero with Lavender Scent. Because we sell different size bottles of this detergent, we cannot give you a specific number of loads per purchase. However, when filled to the top of bar/line 1 using the dosing cup provided with the soap, you'll enjoy the number of loads that are stated on the label.
submitted byP&G - 1 year agoBrand expert
Q: Is this biodegradable safe for septic tanks
submitted by Amanda - 1 year ago
A: All Tide products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, Tide will not damage the septic system (including aerated systems) or plumbing systems with a properly functioning septic tank. If you have any additional questions, please feel free to contact us at 1-800-879-8433. The Tide Team
submitted byP&G - 1 year agoBrand expert
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4.7 out of 5 stars with 720 reviews
cleans effectively: 4.52 out of 5
quality: 4.41 out of 5
scent: 4.36 out of 5
value: 4.16 out of 5
76% would recommend
113 recommendations
5 out of 5 stars
14 November, 2025Verified purchase
(no review title)
Perfect for sensitive skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025
(no review title)
Smells awful, leaves a cheap cologne stink on clothing. Spent money to have it shipped target the only one selling it and read in a reddit thread it was a replacement for Ivory Aloe that got discontinued. It is NOT...if you are sensitive to fragrance don't waste your money this is so strong I can't even water it down with other detergents. I had to soak all clothing I washed in it and wash them twice to get the stink out. Smells nothing like lavender. Makes the room smell like bubblegum?! - not the clothes..leaves weird residue that makes the fabric feel funny.
1 reply from Tide team - 12 days ago
Thank you for sharing this with us, Kylah! We're sorry to hear you're not a fan of the scent in Tide Zero Soft Lavender Laundry Detergent. When we design our Tide Detergents, we conduct extensive research and consumer testing to create features and scents we think you'll love. However, we understand scent preferences vary from person to person, so we appreciate you sharing your feedback on the Tide Zero Lavender Laundry Detergent. We offer a variety of Tide products and scents to meet our consumers' preferences. So we can learn more about your experience and help you find your favorite Tide scent, please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
(no review title)
is broke
1 reply from Tide team - 1 month ago
We'd like to learn more about your experience to help, Maricela. When you have a minute, please get in touch with us at (800) 879-8433.
2 out of 5 stars
15 October, 2025Verified purchase
(no review title)
Leaked inside protective bag. Cap was cracked inside. Refunded
1 reply from Tide team - 1 month ago
We're sorry to learn your Tide Zero Soft Liquid Laundry Detergent, with Lavender Scent, was received as you've described. That being said, it's great to know Target was able to refund you! If you have further concerns about this purchase, or any other Tide products, know we're here to help and happy to do do Mondays-Fridays, from 9 AM to 6 PM, EST, at 1 (800) 879-8433.
5 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
(no review title)
I love it. It works great!
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025Verified purchase
Love this scent free alternative
I absolutely love the Tide Zero Liquid Detergent. Cleans well and leaves clothes smelling fresh and clean.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Great Laundry Product
Amazing smell, gentle on skin and does a great job cleaning clothes. My new favorite detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2025Verified purchase
Tide zefo
I really like this product. It cleans my clothes and is hypoallergenic.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Smells good
I love the smell of this product! its a nice alternative to regular Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Mom
My child doesn’t have a reaction to the detergent
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Love this detergent. Best selling
Target is the only place where I can find this detergent. I think it cleans well, but truthfully, I just love the smell. And I couple this with Downy White Lavender in-scent booster beads. Fresh smelling every time.
1 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Brown Color?(strangely)* usually is clear? I actually love this detergent more than any other detergent, but why is my detergent brown?
Why did my detergent come brownish color?it used to be clear?When ordered it.. so now I have 2 full bottles of this I’m terrified to even try to use {unknowingly what will happen to my clothes?? /-: due to dirty brown colour almost as someone else purchased these few same bottles before & used a bit? Than put something in it? No idea? Or let it sit or something than decided to return it & it randomly got sent out to me?
1 reply from Tide team - 4 months ago
Thank you for sharing your experience. Our products go through many quality checks to provide you with the best laundry cleaning experience. What you’ve described is not something we would expect. We'd like to gain a better understanding of your feedback, and would appreciate you giving us a call at (800) 879-8433.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025
NOT lavender scented
I wanted to buy this instead of unscented Tide, but it does not smell like lavender. It smells like what lavender scented bubble gum would smell like, if there was such a thing. I tried the unscented Tide purclean and the honey lavender (bubble gum) scent but I have a front load machine and they are not HE compatible despite saying they are. They make too much foam. Hopefully someone at P&G will read these reviews and make sure that their lavender scented products smell like lavender.
1 reply from Tide team - 4 months ago
Thanks for sharing your feedback! We're sorry your product didn't have the scent of Lavender you expected. We perform extensive tests and monitor all our Tide formulas to ensure your clothes have a clean scent after the wash, although we understand personal preferences will vary. Hearing from you helps us improve, and we want to learn more about your products and assist you further. Call our Tide Team for this product at 1-800-879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025Verified purchase
Love
As a sensitive skin girly who still wants some of the items in her home to have a light scent, this is a favorite. I use this on throw blankets, dog items, and washable rugs / curtains. It’s just a small touch of scent that is not strong. I’m easily overwhelmed by strong smells and this is not one of them
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Tide
Leaves my clothes clean and smelling good
1 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025Verified purchase
Nothing against Tide 0%
I’m very upset because I really wanted to try this laundry soap. I ordered it online and it said it was delivered, I go outside to look and it wasn’t there. I got issued a refund but I still should have received my product and they should have still shipped it out. I’m sure I would have loved this product.
1 reply from Tide team - 5 months ago
We're sorry to hear this, Irene. For assistance, please reach out to Target at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Favorite laundry detergent!
Really like this product! The scent is soft and cleans everything well.
4 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2025Verified purchase
Works well
Less chemicals is always nice
1 out of 5 stars
30 May, 2025
originally posted on tide.com
SLS ruined the detergent
This was my favorite laundry detergent, until they added SLS to the ingredients. Now I can’t use it or I’ll break out. Very disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2025Verified purchase
No longer SLS-free
This used to be my favorite laundry detergent, as it was sls-free but still had a pleasant scent. They changed the formula without any warning, so now I have a rash and also have to find a new detergent. What a bummer.
1 reply from Tide team - 6 months ago
We're very sorry that you've broken out in a rash after using Tide Zero, Tgirl03. All our ingredients and products are extensively tested to be safe when used as directed. However, it is possible you have a sensitivity to this formulation, and we recommend discontinuing use. You may instead like to try our Tide Free & Gentle which is hypoallergenic for sensitive skin. Your loyalty is important to us, and we’d like to gather some additional details to further assist you. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.