Trust Is the Strategy - by Megan Hargroder & Molly Amarir (Paperback)

Book Synopsis

What if trust could be the cornerstone of your law firm marketing? In Trust Is the Strategy, Megan Hargroder, founder of Legends Legal Marketing, shows attorneys how to attract clients for law firms without gimmicks or flashy SEO tactics. This story-driven guide combines integrity, authenticity, and human connection to help you build a brand that lasts. Learn practical strategies for law firm marketing, including creating compelling biographies, developing a law firm branding plan, and hiring a team that supports your long-term vision. With insights into legal marketing strategies of all types, this book is a must-read for solo and small firm lawyers who want to grow their practice ethically and effectively. No matter where you are in your legal marketing journey, Megan provides a roadmap rooted in trust, authority, and connection.

Review Quotes

"As a lawyer performance coach, I see too many attorneys

chasing growth without grounding it in integrity. Trust Is the

Strategy is the antidote, innovative, actionable, and refreshingly

human. Megan and Molly show lawyers exactly how to build a

brand and a practice rooted in empathy, authority, and integrity,

so clients and teams don't just stay; they become your best advo‐

cates. This is the book I'll be recommending to every lawyer

serious about sustainable success."

- Lexlee Overton, Mind Over Law

"Trust-based marketing was scary at first. Sharing my real story

felt risky. But then I realized I was only being asked to do what

I ask my clients to do every day: trust me with their story, their

family, and sometimes their freedom. That's what Megan and

the Legends team encouraged me to do. When I chose to trust

myself and my team, everything changed. Clients came to me

already knowing who I am and what I stand for. Trust was

built before we even met, and that has made all the difference."

- Jacqui Ford, Criminal Defense Attorney

"Megan's book is a must-read for solo and small firm lawyers

who want to market effectively without compromising their repu‐

tation. In our profession, trust is everything - it's the founda‐

tion of every client relationship and referral. This book shows

you how to amplify that trust through authentic, strategic

marketing rather than using tactics that erode it. Clear, practical,

and insightful, it's one of the best resources I've seen for lawyers

who want to attract clients while staying true to their values."

- Ernest Svenson, a.k.a. "Ernie the Attorney"