Tune in - by Nuala Walsh (Paperback)

About the Book

Book Synopsis

Winner of the 2025 Independent Press Award (Business Motivation)
Winner of the 2024 International Book Award (Self Help)
Winner of the American Festival Award (Best New Non-Fiction)

"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChair, Ogilvy

"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author

"A game-changer that leaves you wanting to do better - and be better." - Sebastian Coe, President World Athletics

"A great reference for any business." - Victoria Degtar, TIME Magazine

"Well-crafted." - Irish Times

"A Powerful Gem." - GLAMOUR Magazine

"The only book on decision-making you'll ever need." - Dario Krpan, London School of Economics

"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe

Your decisions matter. Yet in today's noisy world of distraction and disinformation, we tune out. We hear less than ever and rush to misjudgement.

Despite popular opinion, the most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.

Now that can change. TUNE IN stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters. In this modern masterclass, award-winning Nuala Walsh offers you an insurance policy against misjudgement.

Armed with a PERIMETERS framework and dozens of strategies, you'll discover the 10 traps that bind our reasoning, illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.

By tuning in to the right voices...
- You'll hear what others don't, gaining instant advantage;
- You'll make sense of past mistakes and prevent future ones;
- You'll stand out not lose out - and help to build a better world.

It's time to Tune In.

Review Quotes

"A sensational book - put down your mobile phone and read this instead." - Rory Sutherland, Vice Chairman, Ogilvy.

"The only book on decision-making you'll ever need." - Dr Dario Krpan, Associate Professor, London School of Economics.

"A winning template for high performers." - Paul McGinley, Ryder Cup Captain.

"Thought-provoking - a must read for anyone seeking to enhance their judgment." - Robert Cialdini, New York Times bestselling author of Influence.

"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association

"The core idea of deaf spots merits a lot more attention.. a game-changer that leaves you wanting to do better, and be better." - Lord Sebastian Coe, President World Athletics.

About the Author

Nuala Walsh is an award-winning business consultant, behavioural scientist, independent non-executive director and ex-CMO.

As MindEquity CEO, she consults with Fortune 500 firms, human rights and sports associations on strategy, reputation, culture and behaviour change.

Recognised among the 100 Most Influential Women in Finance, her 30-year distinguished investments career includes leadership positions at BlackRock, Merrill Lynch and Standard Life Aberdeen where she served as chief marketing officer, architecting the first global Ryder Cup sponsorship deal in its history.

A founding director of the Global Association of Applied Behavioural Scientists, she also serves as president of the Harvard Club of Ireland, and chair of the Innocence Project London. Former vice-chair of UN Women (UK), current appointments include council member at The Football Association, non-executive director at the British & Irish Lions and Basketball Ireland, advisor at World Athletics and the Chartered Institute of Securities and Investments.

Reaching millions through a popular TEDx talk about Overcoming Indecision and 100+ articles written for Forbes, Inc and Psychology Today, her insights feature in the Financial Times, BBC World Series, Harvard Business Review and Fox Business.

Nuala is a visiting lecturer on business, criminology, finance and decision science at INSEAD, the London School of Economics, and Harvard Kennedy School. Trained in forensic psychology and holding a degree in philosophy from Trinity College Dublin, she also earned two first-class masters degrees in business studies, and behavioural science.