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Understanding Telecommunications Business - by  Andy Valdar & Ian Morfett (Paperback) - 1 of 1

Understanding Telecommunications Business - by Andy Valdar & Ian Morfett (Paperback)

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Highlights

  • This book considers how telecommunications companies tackle the challenging Information and Communication Technology market place; how they make a case for investment; and how they operate telecommunications networks and computer server resources.
  • Author(s): Andy Valdar & Ian Morfett
  • 440 Pages
  • Technology, Telecommunications
  • Series Name: Telecommunications

Description



About the Book



Understanding Telecommunications Business provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service with a specific reference to telecommunications.



Book Synopsis



This book considers how telecommunications companies tackle the challenging Information and Communication Technology market place; how they make a case for investment; and how they operate telecommunications networks and computer server resources. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications.

The authors consider how telecommunications companies tackle the challenging Information and Communication Technology market place - how they make a case for investment, develop and market products, and how they operate telecommunications networks and computer-server resources. Topics covered include an introduction to the telecommunications business; regulation; business strategy; corporate finance and governance; network economics; network strategy and planning; customers and marketing; product management; network and service operations; and people and organisation development. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications and real-life case studies

Dimensions (Overall): 9.2 Inches (H) x 6.2 Inches (W) x .9 Inches (D)
Weight: 1.5 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 440
Genre: Technology
Sub-Genre: Telecommunications
Series Title: Telecommunications
Publisher: Institution of Engineering & Technology
Format: Paperback
Author: Andy Valdar & Ian Morfett
Language: English
Street Date: September 30, 2015
TCIN: 1006853980
UPC: 9781849197458
Item Number (DPCI): 247-41-2479
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.9 inches length x 6.2 inches width x 9.2 inches height
Estimated ship weight: 1.5 pounds
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