Univision, Telemundo, and the Rise of Spanish-Language Television in the United States - by Craig Allen (Paperback)

About the Book

In the first history of Spanish-language television in the United States, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication, questioning monolingual and Anglo-centered versions of U.S. television history.

Book Synopsis

In the first history of Spanish-language television in the United States, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication, questioning monolingual and Anglo-centered versions of U.S. television history.

Review Quotes

"This
first comprehensive scholarly history of Spanish-language television reimagines
the birth of US television as not solely English speaking, geographically
centered in New York, nor dominated by the big three English-language networks.
. . . A good resource for scholars working in media studies, communication, marketing,
and popular culture."--Hispania