Vicrea & Honey Matomake Stick (4.0) - 0.32 oz- Sweet Style, Super Hold: Tame your tresses with a touch of &honey

The future of a flawlessly styled look is here, and it's powered by honey. &honey's Matomake Stick 4.0 is your new secret weapon against flyaways, baby hairs, and the kind of frizz that loves to pop up right when you need a sleek look most. This convenient, mascara-style styling stick brings the Japanese-beauty trend of hair 'matome' (meaning 'to put together' or 'to gather') right into your palm. It's designed to give a super-strong, all-day hold without the stiffness, crunch, or greasy residue of traditional hair gels and waxes. It's lightweight, non-messy, and perfect for getting that polished, put-together finish on bangs, updos, or stray strands, making it an essential for your daily touch-up kit.

This hair 'mascara' is more than just a styling tool; it's also a deeply nourishing treatment. &honey is renowned for its focus on hair hydration, using over 90% moisturizing and protective ingredients in its formulas, including a unique blend of honey types like Manuka, acacia, and raw honey. These humectants work alongside moisturizing agents like royal jelly extract, propolis extract, and hyaluronic acid to attract and lock in moisture, treating your hair with skincare-level attention. The result is hair that is not only perfectly in place but also softer, healthier, and infused with a subtle, pleasing scent of honey. It's all about achieving effortless, natural-looking smoothness that enhances your hair's overall shine and health.

The application is simple: just a quick, clean swipe of the brush over unruly areas is all it takes to instantly smooth and define. Its compact, handbag-friendly size means you can quickly tidy up your look whether you're at the office, heading out, or dealing with an unexpected gust of wind. This Step 4.0 is formulated with a "Miracle Hold" for the strongest setting power in the series, offering a firmer hold that lasts longer, making it suitable for all hair types—from fine and straight to curly or coarse. It’s a genius swap for heavy hairspray or sticky pomades, delivering controlled styling and nourishment in one elegant, on-the-go stick.