The gift of endless possibilities. Visa® Gift Cards can be used everywhere Visa debit cards are accepted in the United States.
Use online and in stores
No fees after purchase
Funds do not expire
24/7 customer service available
Be aware of Gift Card scams that could come from an unsolicited call, email or text that asks you to purchase gift cards to pay a debt, fine, taxes or another fee. Gift Cards cannot be used for payments.
Report suspected scams to local authorities or the Federal Trade Commission (FTC) at ftc.gov/complaint or call toll-free: 1-877-FTC-HELP.
Description
Redemption Instructions: See Cardholder Agreement at www.mybalancenow.com
Availability: Visa Gift Cards are only available for distribution in the United States.
Fees: A one-time purchase fee is charged for each Gift Card at the time of purchase, except where otherwise required to comply with applicable law. No fees will be applied to the Gift Card after purchase (including dormancy, service or other fees).
Restrictions: This Gift Card is non-reloadable and may not be purchased for resale or resold. Visa Gift Cards cannot be purchased with a Target GiftCard. Number of Gift Cards purchased may be limited. Returns are not accepted of the Visa Gift Card.
Terms and Condition: TERMS AND CONDITIONS APPLY TO VISA GIFT CARDS. See Cardholder Agreement at www.mybalancenow.com for further details.
Target.com engages in the money transmission business and/or sale of stored value products as an authorized delegate of InComm Financial Services, Inc. under Chapter 151 of the Texas Finance Code.
Expiration: Does Not Expire
Reloadable: Non-reloadable
Card Issuer: Visa
Places of Redemption: Everywhere Visa debit is accepted in the United States
Language: English
TCIN: 89795359
UPC: 196742051230
Item Number (DPCI): 290-05-0327
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 5.25 inches width x 3.75 inches height
Estimated ship weight: 0.321 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item cannot be returned; please reference our return policy for more information.
A: You can, but it won't work when you try to use it at most if not all places (my experience including instore target).
submitted byBroussardFriends - 1 year ago
A: No you can not use this card on Apple Pay. You can only use online there’s no live support
submitted byKaren m - 1 year ago
A: Yes it did work for me!
submitted byCal - 9 months ago
A: I added it to my Apple Pay and used it without any issues! You just cannot use it where a zip code is required.
submitted byLoveTarget - 11 months ago
A: NO YOU CANT !
and no one will help you they just say they don’t know how or why this is happening
submitted byMFV - 2 years ago
A: Report to business bureau they are doing false advertisements card cannot be added to the wallets none of them you call and they say nothing can be fixed
submitted byIce cube holder - 1 year ago
A: These gift cards do not work!
O/ 5 stars!
They offer no customer support
submitted byDistant - 10 months ago
A: That's true, I couldn't use this anywhere I wanted to, maybe you can technically add it to some wallets but that doesn't mean you'll be able to use it through that wallet, a waste of money
submitted byChucky - 9 months ago
A: No you can’t! They need to take it off their website. It’s fake! I lost $200
submitted byShon - 11 months ago
A: Our GC team can be reached 24/7 at 1-877-867-4873. In addition, you can go to www.mybalancenow.com for more information.
submitted byTarget Gift Card - 2 years ago
Brand expert
Q: Can the Visa Prepaid Gift Card be used internationally? I want to get one to use in the Caribbean
submitted by SL - 2 years ago
A: On any international model vehicle license agreement
submitted byGagagahahablah - 2 years ago
A: Yes enjoy your card
submitted byRose - 7 months ago
A: Do not buy this gift card at all. You won’t be able to use it.
submitted byScammed Customer - 2 years ago
A: The gift card is accepted anywhere Visa is accepted in the United States. However, some retailers may have unique limitations in place. Live support is available 24 hours a day at 1-877-867-4873.
submitted byTarget Gift Card - 2 years ago
Brand expert
Q: I have no zip code to use. Everywhere I try to use this I am being declined.
submitted by Knlades - 3 years ago
A: What's my name and my school
submitted byDAVID CLIFFORD MAXELL - 2 years ago
A: these cards suck , your right they get declined almost everywhere .
submitted bybigdaddy12 - 3 years ago
Q: Can I use this card to pay phone, electric etc… bills since they do accept Visa but I have not used a prepaid Visa ?
submitted by PK - 2 years ago
A: Update: Electric Company accepted payment with Visa gift card ( small additional fee) but car insurance would not accept.
submitted byPK - 1 year ago
A: The gift card is accepted anywhere Visa is accepted. However, some retailers may have unique limitations in place. For more information on how to use your card, please go to www.mybalancenow.com or call us at 1-877-867-4873.
submitted byTarget Gift Card - 2 years ago
Brand expert
Q: Can these cards be added to cash app or any other app?
submitted by Paola - 3 years ago
A: You might get lucky and be able to add them to Google Pay, possibly samsung pay if they'll take them under the idea it's a prepaid debit card. But cashapp or vendor will probably reject like an atm would
submitted byMcNaughtyMcGaughey III - 2 years ago
A: Thank you for sharing this feedback. To learn more about your card please go to www.mybalancenow.com.
submitted byTarget Gift Card - 2 years ago
Brand expert
Q: Can I use this card to “Send Money” to a friend or family member’s PayPal email?
submitted by TargetCustomer - 1 year ago
A: Shut up brand expert. You're full of it. It is not scripted everywhere visa is accepted. You're a lier
submitted byHi - 1 year ago
A: The gift card is accepted anywhere Visa is accepted. However, some retailers may have unique limitations in place. f you've tried using the card and it isn't working, please call us at 1-877-867-4873.
submitted byTarget Gift Card - 1 year ago
Brand expert
Q: Can you withdraw money
submitted by Eddie - 1 year ago
A: These cards aren’t eligible for cash withdrawal, but they can be used wherever Visa is accepted — in-store, online, or through digital wallets like Apple Pay. If your card isn’t working as expected, please give our Gift Card Team a call at 1-877-867-4873.
submitted byTarget Gift Card - 1 year ago
Brand expert
Q: What is the zip code
submitted by Camiel - 2 years ago
A: Just tell us the zip code
submitted byHi - 1 year ago
A: We apologize for the inconvenience. Live support is available 24 hours a day at 1-877-867-4873. One of our Gift Card Specialists will be happy to escalate this issue to our research team for further review.
submitted byTarget Gift Card - 2 years ago
Brand expert
Q: Do not buy these cards. I just spent an hour online with the card company. They can add your address, but the card still declined. A refund for the card takes 3 weeks!
submitted by Knlades - 3 years ago
A: These cards have gone down the tubes! They are NOT accepted anywhere visa is. CS via phone/chat is useless. I keep getting multiple declines to this day when there's plenty of funding on the card.
submitted byBroussardFriends - 3 years ago
A: Thank you for taking the time to share your experience, Knlades. This gift card is accepted anywhere Visa is and the card details like Zip and PIN can be setup on MyBalanceNow.com. In addition, this card cannot be used for recurring payments like subscriptions or bill pay.
submitted byTarget Gift Card - 3 years ago
Brand expert
Q: Once I buy this through email as a gift, are they able to come into a target store and get a physical visa card?
submitted by theYoder - 3 years ago
A: If you purchase this card online, it will be shipped to the provided email address.
submitted byTarget Gift Card - 3 years ago
Brand expert
A: No they cannot, but they can ads to a digital wallet
The reviews indicate significant dissatisfaction with this prepaid card, highlighting issues such as being locked without notice, inability to use for online purchases, and damaged cards upon opening. Many guests experienced frustration with customer service and the lengthy refund process. However, some guests reported success with digital versions of the card, suggesting that they may be a more reliable option. Overall, guests are advised to be cautious when considering this product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
1.9
1.9 out of 5 stars
547 star ratings
1.9 out of 5 stars with 547 reviews
14% would recommend
195 recommendations
1 out of 5 stars
31 August, 2026Verified purchase
(no review title)
Fraud!!!! my card was stolen
Jayne
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 August, 2026Verified purchase
Worse card ever
Don't buy this card! It doesn't work anywhere. I basically have a $200 piece of plastic I purchased for time I don't want to use other cards.I've tried using it at several stores, set up a PIN, and followed every troubleshooting step I could find. I even tried using it for groceries as a test purchase, but the transaction was flagged as fraud.Now I have to wait 7-10 days for a replacement card because, apparently, they can't unlock the current one. So I'll be getting a new card, but in the meantime I can't use it anywhere and can't even get a refund. Very frustrating experience.
Nate
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 August, 2026Verified purchase
(no review title)
TERRIBLE! Card would not work despite having a full balance and got locked without my consent. I called the help line and was told I'd have to wait for 5 business days to see if it can be unlocked or three weeks for a paper check. I was desperate for this money in more ways than I can say on here and am now out $200 for an undetermined amount of time. Do not do it.
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 August, 2026Verified purchase
Do Not Order!
HORRIBLE! Declined on me when I tried to make one purchase, and now I’ve been dealing with the customer service “my balance now” who outsource to another country. I’ve been told I have to verify my address with them? (Mind you it’s a prepaid card with no address attached) and that it could take minimum 7-10 business days for a response with the possibility that it could take months to mail a new card. Never ever again, I wish Target could step in and assist.
Kathryn Reardon
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 August, 2026Verified purchase
Constantly declines
I’ve purchased multiple thinking and hoping for a different outcome. Only can be used at like fast food or maybe grocery store and even then its iffy. They’re always declined. Can’t even purchase anything through PayPal cause again it will decline. I have had better luck with vanilla visa and I don’t think target sell those
1 reply from Target Gift Card team - 19 days ago
We're sorry you're having trouble using your card. The gift card is accepted anywhere Visa is accepted. However, some retailers may have unique limitations in place. If you've tried using the card at a number of different locations and it still isn't working, please call us at 1-877-867-4873.
Hunter
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 August, 2026Verified purchase
cancelled by target 🎯
Cancelled by target 🎯 und I was using pay in 4 so now I have to wait 4-5 business days 📆 for my credit 💳 back. Boo target! 🎯
1 reply from Target Gift Card team - 19 days ago
We apologize for the inconvenience. Our team works quickly to investigate each claim and resolve them as soon as possible.
Robyn
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 July, 2026
Don't even think about it
Please don't buy this. I don't know what others who got the card to work did, but it truly does not work. Potential main issue: You can't assign your address or zip code to the card. So the card will be rejected with any form of security that requires a zip code. You can't even use it through Google Pay. Other than that it declines everywhere. Except potentially shell gas station. I believe the lady above said the physical card worked for her at Shell. Again DO NOT BUY, it will NOT work, and Target will NOT refund or assist. Additionally, the company seems to be using a third-party customer service team in India. So you may have to call a few times to get an experienced representative the quality is all over the place.
1 reply from Target Gift Card team - 19 days ago
We apologize for the inconvenience. Live support is available 24 hours a day at 1-877-867-4873. One of our Gift Card Specialists will be happy to escalate this issue to our research team for further review.
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 July, 2026
Had no issuses with the e gift card
I had no issues using the card. Was able to use it at shells gas station and online purchases
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 July, 2026Verified purchase
(no review title)
I’ve Never Had Any Issues With These Gift Cards. You Can Almost Use Anywhere. You Also Can Immediately Add To Apple Pay. Convienent GC.
1 reply from Target Gift Card team - 19 days ago
Thank you for taking the time to reply and share your positive experience. We appreciate hearing from our customers.
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 June, 2026Verified purchase
dont buy.. nothing works
horrible. I cant add it on Google pay and samsung pay. I followed how to add and kept getting an error. went to target madison west in-store and they say they cant even manually enter the card number even though I bought it at target. this is stupid
1 reply from Target Gift Card team - 2 months ago
We apologize for the inconvenience. Live support is available 24 hours a day at 1-877-867-4873. One of our Gift Card Specialists will be happy to escalate this issue to our research team for further review.
Maria
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 June, 2026
(no review title)
Card will lock. Target won’t help. Visa said 3 weeks for a check. Total disappointment and scam!
1 reply from Target Gift Card team - 2 months ago
We apologize for the inconvenience. Our team works quickly to investigate each claim and resolve them as soon as possible.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 June, 2026
DO NOT BUY THIS CARD.
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
1 reply from Target Gift Card team - 2 months ago
We're sorry you're having trouble using your card. The gift card is accepted anywhere Visa is accepted. However, some retailers may have unique limitations in place. If you've tried using the card at a number of different locations and it still isn't working, please call us at 1-877-867-4873.
NJ
2 guests found this review helpful. Did you?
1 out of 5 stars
21 June, 2026Verified purchase
(no review title)
Sent this as a Father’s Day gift. Unable to add to Apple Pay so pretty useless
1 reply from Target Gift Card team - 2 months ago
We're sorry to hear you're having trouble using your eGift Card. Your eGift Card can be used to pay with digital wallets like Apple Pay by entering your card details manually in your wallet and following the on-screen instructions. After adding to your wallet, please wait at least 5 minutes before spending. If you continue to have issues, please contact our Gift Card team at 1-877-867-4873 for further assistance.
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 May, 2026
(no review title)
Do not purchase this gift card. the customer service is the worse.
Target Team Member
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 May, 2026
Disappointed and disgusted
I am not giving this a star. No derserving. This review is written in 2026 and with all the bad reviews Target has not removed them from their website. I've called everyone to no avail. Also the Target customer service line hangs up without a call back. I'm requesting a refund with no exceptions. If this is the way Target does business, they have lost a customer. I'm very disappointed because I like to shop d as t Target. No more!
1 reply from Target Gift Card team - 2 months ago
We apologize for the inconvenience. Live support is available 24 hours a day at 1-877-867-4873. One of our Gift Card Specialists will be happy to escalate this issue to our research team for further review.
Thelma
1 guest found this review helpful. Did you?
1 out of 5 stars
15 May, 2026Verified purchase
(no review title)
Scam
1 reply from Target Gift Card team - 3 months ago
We apologize for the inconvenience. Our team works quickly to investigate each claim and resolve them as soon as possible.
Azia
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5 out of 5 stars
15 May, 2026
Keep up the good work
I like to shopping target very nice
Avissene
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 May, 2026Verified purchase
Scams
These are scams, someone has erased the numbers so when you activate them you get robbed, target will sale you these knowing that and refuse to offer any help. Spent money on these for mothers day and now will have to give my mother a high-five instead, thanks target
1 reply from Target Gift Card team - 3 months ago
Thank you for contacting us about the issue you are having with your gift card. We are happy to help resolve this matter. Please contact our Gift Card Team at 1-877-867-4873 and one of our specialists will be happy to assist you further
joshua
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 May, 2026Verified purchase
(no review title)
Target sold me a gift card that had been defrauded and told me my receipts states this purchase is non refundable.
1 reply from Target Gift Card team - 3 months ago
We regret to hear about the problem with your card. Please contact our team at 1-877-867-4873 to request a replacement card.
Carol
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1 out of 5 stars
24 April, 2026Verified purchase
(no review title)
Purchased this card for the second time, first card I had no issues. Second purchase few weeks later and after making 3 purchases the card was locked . When i contacted customer service, they said they locked it to prevent possible compromise, I told them I didn't request that, they said they did it on their own and it could take up to 30 days for me to receive a mailed check refund of the remaining balance. I WOULD NOT RECOMMEND THIS CARD, as they can lock you out without cause or notice.
1 reply from Target Gift Card team - 4 months ago
We are always looking for ways to improve our products, so we appreciate your feedback.