$38.65 when purchased online
Target Online store #3991
About this item
Highlights
- 25 grams of protein per serving
- 10 grams of collagen peptides per serving
- Lactose free
- Gluten Free
Description
Vital Proteins offers Vital Performance Protein - Vanilla protein powder for athletes and those who wish to add more protein to their daily diets. Packed with 25 grams of protein and 10 grams of collagen peptides per serving, this lactose-free formula is an excellent addition to your fitness routine. With no artificial sugars or sweeteners and rich in nutrients, it's a great start to your morning or a wonderful option for a nighttime treat. Enjoy within 30 minutes of a great workout to help support muscle protein synthesis. Simply add it to cold water or give a nutritional boost to your favorite smoothies.
Contains: Milk
Protein Grams per Serving: 18 g
Product Warning: Consult a doctor if you have a medical condition prior to use
Product Form: Powder
Primary dietary ingredient: Milk Protein Isolate
Protein type: Milk Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 18000 mg
TCIN: 1001855880
UPC: 850017983373
Origin: made in the USA or imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
other ingredients: tapioca dextrose (d-glucose), natural flavors, sea salt, mct oil powder (mct oil, acacia fiber), sunflower lecithin, stevia leaf reb m, monk fruit extract,other ingredients: tapioca dextrose (d-glucose), natural flavors, sea salt, mct oil powder (mct oil, acacia fiber), sunflower lecithin, stevia leaf reb m, monk fruit extract
Allergens & Warnings:
Contains: milk, coconut (tree nut)Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 7 inches height
Estimated ship weight: 1.945 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Swanson Health Products
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Vital Performance Vanilla Protein Powder is praised for its smooth texture and pleasant flavor, making it a versatile addition to smoothies and shakes. Guests appreciate its ability to mix well with various liquids, including water and almond milk, without leaving a chalky aftertaste. Many find it satisfying and effective for meal replacement or post-workout recovery. However, some guests express concerns about the artificial taste and packaging issues, suggesting room for improvement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 273 reviews
Undisclosed allergen: coconut
1 out of 5 stars
Allergymom - 16 days ago
originally posted on vitalproteins.com
Very dangerous to not list coconut allergy warning! Please update website.
1 reply from Team Vital team - 12 days ago
Hello there! Vital Proteins takes food allergies very seriously. All products that contain allergens are clearly labeled directly under the ingredient list. If you have any additional questions or concerns, feel free to email us at info@vitalproteins.com.
Not available
1 out of 5 stars
Taylor - 2 months ago
originally posted on vitalproteins.com
I love this protein but I cannot get it ANYWHERE. Why is the vanilla flavor ALWAYS SOLD OUT?!
1 reply from Team Vital team - 2 months ago
Hello Taylor! Please accept our apologies for the extended delay on this restock, as we've passed along your feedback to the appropriate teams here at Vital Proteins. Unfortunately, there have been challenges outside of our control. However, we can assure you that our team is making every effort to have this product restocked as soon as possible! Feel free to subscribe your email to be notified as soon as this is restocked on the website.
All about the profot
1 out of 5 stars
Everyday consumer - 3 months ago
originally posted on vitalproteins.com
They are so cheap they cut every corner possible. Containers are atrocious if you are able to open them you cannot use them. I had to pour mine into a ziplock bag when I finally got it open. They no longer give you a scooper. The containers only two thirds full to fool you that there's more and raise the price. Yes you will make more profit per container but you will sell less containers. I heard one will no longer buy your product. I am sure people will see through your fakeness and greed. You should be ashamed of yourself.
1 reply from Team Vital team - 3 months ago
Thank you for reaching out and sharing your feedback with us! Vital Proteins is committed to doing business in a way that respects people and the planet. While we are proud of the social and environmental actions we’ve taken to-date, we know we can continue to push for better. An element of this is continuing to reduce our plastic footprint, and the introduction of our paper-based canister is our latest progress marker in this department. As mentioned, here at Vital, we always strive to exceed our customers' expectations. And that's why we have such a strong brand loyalty with our fans! We'll be sure to communicate your feedback to the appropriate teams. Thank you again for your time and support. If you have any further questions or concerns for us, please feel free to let us know.
(no review title)
5 out of 5 stars
Jennie - 1 year ago
originally posted on vitalproteins.com
Why is this always out of stock?? It’s my favorite protein powder.
So good!
4 out of 5 stars
camililly - 2 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love this brand and their powders! They blend and dissolve well since so many others are chalky. They don’t have an obvious fake sugar flavor either. Vanilla is not my favorite flavor since it doesn’t go well with other fruits or blending ingredients but the other flavors I really enjoy
Good quality
5 out of 5 stars
parisf10 - 2 years ago
originally posted on influenster.com

Vital Proteins has a lot of great products and this is no exception. The flavor of the vanilla is mild enough to drink in different ways. It is not very chalky and doesn't have an off putting flavor at all. For me, I like to use a scoop and blend with banana, a little whole milk or almond milk, yogurt, strawberries and sometimes crushed pineapple. Delicious!
Best tasting protein I've ever tried
5 out of 5 stars
ASH. - 3 years ago
originally posted on vitalproteins.com
I shopped around forever for a good protein and ended up purchasing the Vital Performance protein in vanilla since it had a good amount of protein and collagen. I have never had a protein powder taste SO good. This is the first protein powder I've not had to try and mask in my food. It's not chalky and mixes very well. I add a scoop to my oatmeal in the morning and it makes it even more enjoyable. My boyfriend is lactose intolerant and is able to add some to his protein shakes no problem. Highly, highly recommend this protein powder.
Highly recommend this flavor
5 out of 5 stars
Vnichole111 - 3 years ago
originally posted on vitalproteins.com
[This review was collected as part of a promotion.] If you're a fan of a basic vanilla flavor then you're going to want to try this one for sure. Flavor is one of the best ones I've come across on the market.
Súper recommended!
5 out of 5 stars
Rebe12 - 3 years ago
originally posted on vitalproteins.com
[This review was collected as part of a promotion.] It's a really great product I love to use it before my excercise, it's really good if you don't have time to eat your meals with the the portions you need of protein
My favorite recovery product!
5 out of 5 stars
- 3 years ago
originally posted on vitalproteins.com
[This review was collected as part of a promotion.] I have started to crave this product after workouts, and it has made a huge difference in my recovery and training. I notice that I recover more fully and quickly and have more energy in general.
Love the taste and texture but
5 out of 5 stars
Jb1010 - 3 years ago
originally posted on vitalproteins.com
What is the fat content? Don’t see it in nutritional label
I recommend it!
4 out of 5 stars
lesrickards - 3 years ago
originally posted on vitalproteins.com
[This review was collected as part of a promotion.] Great lactose free option! I don't like vegan protein so this is amazing! The taste is great and mixes really well with smoothies.
Tastes good
4 out of 5 stars
stacyj25 - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These protein powders are a tasty addition to your diet. I don’t work out heavily but I don’t get enough protein from my diet and these help supplement it. I’d like them to add some fruit flavors
Pre-Workout game changer
3 out of 5 stars
morriesade - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This experience was similar to my experience with the coffee flavor however I think this was the better flavor & it was easier to make taste better. Despite that same Ole protein shake grit, this was really good mixed with vanilla yogurt. I tried preparing this several ways & let me just say that the instructions on the product are a disaster. It literally tasted awful made the way the instructions said So I had to find my own way which is why the review took a while for me. It gave the kick I was looking for for sure but the company should give out a recipe instead of the instructions on the product.
1 reply from VP Support Team team - 3 years ago
Hi! We’re so sorry to hear about your experience. We at Vital Proteins do everything in our power to deliver quality products to elevate your wellness routine. Your feedback helps us improve.
This was gifted to
5 out of 5 stars
anniel71 - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This was gifted to my by Influenster. This tastes so good and is so filling. My favorite way to make it is to put a frozen banana in it and use my blender. It keeps my full until lunch time and is a perfect meal replacement. This Is my new favorite protein powder and I would recommend!
vanilla protein
5 out of 5 stars
carlosj5 - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It good protein, I usually drink it every morning after my workout. Flavor is good if you mix it with milk. If you mix with water it’s alright. I would buy this product again.
i loved this!
5 out of 5 stars
cosmokittyy - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The vanilla is always a classic and smelled amazing just like the others! Affordable and worth your time giving a try.
yummy goodness
5 out of 5 stars
jmeyer1988 - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This was my husbands favorite by far… said it taste like a vanilla milkshake and will definitely be buying more of this for him!
Good - Just don't drink with only water :)
4 out of 5 stars
stephenh10 - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I got all three flavors of vital performance protein shakes to try and I was really excited. My wife and I have been working out a lot lately to try and drop the COVID weight and get a little healthier. When looking at protein shakes I always judge first on taste and second on whether or not they fill me up. We tried the vanilla with only water and also in a smoothie with frozen fruit and Greek yogurt or milk to taste the variations. Both were drinkable but I would not recommend it with just water; it isn't the worst in the world but it tasted how you imagine every protein powder mixed with water to taste - not fantastic. Mixed with fruit and yogurt filled us up and tasted amazing. Would recommend as it's low in sugar and the wife and I both liked it. Just need to be committed to add-ins for the taste and flavor.
Best Taste! Best Results!
5 out of 5 stars
valenciab001 - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have never tasted a creamier, smoother protein powder. The taste is just like vanilla milk, no weird after taste, and mixes so well with just a frother! Even the smell when you open the container is glorious. 10/10 recommend!!