$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeply hydrating lip mask for dry, chapped lips.
- Peptides visibly plump lips by boosting collagen for fuller, healthier-looking lips.
- 8-Hyaluronic Acid Complex intensely moisturizes and smooths fine lines.
- Plant butters and ceramides nourish, protect, and lock in essential moisture.
- Delicious sugar cookie fragrance offers a comforting, indulgent sensory experience.
- Clean beauty formula: dermatologist-tested, vegan, cruelty-free, and formulated without parabens, mineral oils, sulfates, or harsh chemicals.
- Crafted in Korea for authentic Korean beauty innovation.
Description
Give your lips the ultimate overnight treat with Vitamasques Sugar Cookie Hydrating Lip Mask. This luxurious lip treatment combines intensive skincare-level ingredients to deeply hydrate, soften, and plump your lips, leaving them looking and feeling rejuvenated.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Health Facts: Vegan, Contains Peptides, Contains Cocoa Butter, Contains Hyaluronic Acid, Contains Sunflower Seed Oil, Contains Blueberry, Contains Ceramides, Contains Strawberry, Contains Castor Oil
Product Form: Balm
Sustainability Claims: Cruelty-Free, Post-Consumer Recycled Material, Not Tested on Animals, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Hydrating, Plumping, Moisturizing, Deep Hydration, Damage Repair
Net weight: .33 fl oz (US)
TCIN: 92075796
UPC: 652726120021
Item Number (DPCI): 037-08-9366
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
Made with Plant Butters Ceramides, 8 Hyaluronic Complex and PeptidesShipping details
Estimated ship dimensions: 6.94 inches length x 2.52 inches width x 0.66 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.0 out of 5 stars with 163 reviews
quality: 3.05 out of 5
value: 2.02 out of 5
34% would recommend
58 recommendations
Completely DISAPPOINTED
1 out of 5 stars
Thumbs down graphic, would not recommend
B - 5 days ago, Verified purchaser
I would give zero stars if I could. I thought the first one I got was a fluke because it was nearly EMPTY! However, I purchased more nad they are all nearly EMPTY! It is a scam, if the product says how much ml is in the product and it's nearly empty upon opening then it's a scam. The price is way to high for products that are nearly empty. I found the consistency to be on the sticky side. It's manageable but definitely sticky and tacky feeling.
wish i could rate it higher!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
brookeut - 14 days ago, Verified purchaser
love this lip balm, but like others have mentioned the tube is barely 1/4 full! got a good 4 uses out of it before it felt empty! SUPER DISAPPOINTED! smells great and is hydrating but a total waste of money! steer clear!
1 reply from Vitamasques Team team - 13 days ago
Hi there, Thank you for taking the time to share your experience with our Sugar Cookie Lip Mask. We really appreciate your honest feedback. We’ve heard similar comments from our community about what appears to be an air gap in the tube, and we want you to know we’ve listened. This gap is primarily due to our thicker balm formula, which is designed to provide deep hydration and build a nourishing barrier for your lips. To maintain consistency and avoid product waste, a small air pocket can sometimes appear at the base, though it may look like the tube is underfilled, the product inside is the full amount. Our team is testing updated tube sizing in new batches to reduce this gap and improve the overall feel of fullness, while keeping our clean, high-performance formula the same. We truly appreciate your feedback, it helps us improve! The Vitamasques Team
Empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Jade - 14 days ago, Verified purchaser
It was almost empty. I thought I got a bad batch, but it looks like all of them barely have product.
1 reply from Vitamasques Team team - 13 days ago
Hi Jade, Thank you for sharing your experience and taking the time to give us your feedback. We’ve heard similar comments from our community regarding what looks like an air gap in the tube, and we want you to know that we’ve listened. This gap is primarily due to our thicker balm formula, designed to deliver deep hydration and build a nourishing barrier for your lips. To ensure consistent filling and avoid product waste, a small air pocket can sometimes appear at the base. We understand that it can be surprising, but it does not affect the amount or performance of the product. Our team is already testing adjusted tube sizing in new batches to improve the overall feel of fullness while keeping our clean, high-performance formula unchanged. Thanks again for speaking up. Your voice helps us improve! The Vitamasques Team
empty
2 out of 5 stars
Thumbs down graphic, would not recommend
m - 17 days ago, Verified purchaser
girl these people weren’t lying when they said it is EMPTY. i was like what’s going on i only used this twice and im pushing with all my might to get a bit out. im actually in awe
1 reply from Vitamasques Team team - 16 days ago
Hi there, thank you so much for sharing your experience with us — we really value your honest feedback. We’ve heard similar comments from our community about what looks like an “empty” tube, and I want to reassure you that each lip mask is filled to the full 0.33 fl oz stated. Because of the thicker balm formula, a small air pocket can sometimes form inside the tube, which can make it feel like there’s less product or make dispensing harder at first. That said, we completely understand how frustrating that feels, and it’s not the experience we want you to have. Our team is already working on adjusting the tube design to minimize that air gap while keeping the same nourishing, high-performance formula. Your feedback truly helps us improve, and we’re grateful you took the time to share it. 💛
Barely any product
1 out of 5 stars
Thumbs down graphic, would not recommend
Megs - 19 days ago, Verified purchaser
Basically empty -- not worth even a dollar.
1 reply from Vitamasques Team team - 18 days ago
Hi Megan, Thank you so much for taking the time to share your thoughts about our Untinted Sugar Cookie Lip Mask — we truly value hearing from our community. We’ve seen similar feedback about what looks like an air gap in the tube, and we want you to know: we hear you. This gap happens because of our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. To maintain consistency and avoid product waste, a small air pocket can sometimes appear at the base. We completely understand that this isn’t the experience you expected, and we’re already testing a new batch with adjusted tube sizing to reduce the air gap and improve the feel of fullness — all while keeping our clean, high-performance formula intact. We truly appreciate your support and feedback — it helps us make our products even better. Thank you for being part of the Vitamasques community!
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 25 days ago, Verified purchaser
It was empty!! Filled with air and a squirt of product. Not okay!
1 reply from Vitamasques Team team - 20 days ago
Hi Kat, We’re really sorry to hear about your experience! We want to assure you that each Sugar Cookie Lip Mask contains the full 10ml as stated. Because of the thicker, richer balm formula, it can sometimes appear like there’s less product when you first open it. A small air pocket can occasionally form at the base to help maintain consistent quality and prevent waste, but this is completely normal for this type of product. Our team truly values feedback like yours, and we’re actively testing adjustments to the tube sizing to improve the feeling of fullness while keeping the same nourishing, high-performance formula that so many of our customers love. We hope you continue to enjoy the hydration and smoothness the lip mask provides, and thank you for helping us improve with your honest review. — The Vitamasques Team
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Haley - 26 days ago
It was literally empty
1 reply from Vitamasques Team team - 20 days ago
Hello Haley, W#we’re so sorry to hear about your experience with the Sugar Cookie Lip Mask. The tube contains 10ml as stated, but because of the thicker balm texture, it can sometimes appear as if there’s less inside when first using it. That said, your feedback is really important to us, and we’ve already begun testing adjusted tube sizing to improve the feeling of fullness. — Vitamasques Team
Emptyyyyy
1 out of 5 stars
Koniee - 28 days ago
1 star because I like the product but it’s literally empty probably 3 applications and done so sad they are stealing our money !!!!!
SAVE YOUR TIME AND MONEY!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
SCREW - 1 month ago, Verified purchaser
Package was empty, didn’t get a chance to try product! Save yourself the time and hassle of being disappointed!
1 reply from Vitamasques Team team - 1 month ago
We’re so sorry to hear about your experience. Our lip masks are always filled to 10ml, though we’ve received feedback from our community that the thicker balm formula can sometimes create what looks like an “air gap” inside the tube. We understand how disappointing that can feel, and our team is already working on adjusted tube sizing to reduce this and give a better sense of fullness — without changing the clean, nourishing formula inside. Your feedback truly helps us improve, and we appreciate you taking the time to share it. 💛
Lacking Product
3 out of 5 stars
Thumbs down graphic, would not recommend
Liv S - 1 month ago, Verified purchaser
I like this product, but like other reviews, i’ve had similar experiences with it lacking product. Packaging is nice, but barely full. The tube felt like half empty upon opening. If you’re only going to put 10 ML in the packaging, make it a smaller tube.
1 reply from Vitamasques Team team - 1 month ago
Thank you so much for your feedback — we really appreciate you taking the time to share your experience. 💜 The Sugar Cookie Lip Mask is filled to 10ml as stated, but because of the thicker balm formula, a small air pocket can sometimes make the tube feel less full. We’ve heard similar comments and are already working on adjusting our tube sizing so the product feels more consistent and satisfying on first use, without changing our nourishing formula. Your input helps us improve, and we’re grateful you shared it with us!
Empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Kk - 1 month ago, Verified purchaser
The tube was empty waste of money
1 reply from Vitamasques Team team - 1 month ago
Hi there, Thank you for sharing your feedback. We’re sorry to hear you were disappointed. Each Sugar Cookie lip mask tube contains the full 10ml of product, but because of the thicker balm formula, a small air pocket can sometimes appear at the base. This is normal and doesn’t affect the amount or performance of the balm. We truly appreciate your input, and it helps us continue improving our products. Warm regards, The Vitamasques Team
LOVE this Lip Mask!
5 out of 5 stars
Thumbs up graphic, would recommend
K - 1 month ago, Verified purchaser
I don't normally review items, but I LOVE this product. I have tried a lot of lip masks and this is one of my favorites. It is thick and super hydrating, and has a great scent. I put it on every night before bed, and I can tell my lips are hydrated when I wake up. I also love that this is a tube. Many lip masks come in a tub, and I hate sticking my fingers in them. There are applicators, but they are annoying to clean and difficult to keep track of. I think that the best part is the price. This is extremely affordable for such a high quality mask. I am about to purchase my third tube, so I highly recommend this to everyone looking for an affordable lip mask in a tube.
1 reply from Vitamasques Team team - 1 month ago
Thank you so much for your amazing review! 💜 We’re so happy to hear how much you’re loving the Sugar Cookie Lip Mask. It’s wonderful to know the tube format and super-hydrating formula are working so well for you! Your kind words and recommendation truly mean the world to us. If you’re ever looking to try something new, we have a few other delicious lip mask flavors and skincare treats that we think you’ll love just as much. Thank you again for being part of the Vitamasques family!
Basically empty
3 out of 5 stars
TC - 2 months ago, Verified purchaser
I love the product but my tube was basically empty!! I could squeeze it all the way until my fingers were touching and no product will even come out. Frustrating.
1 reply from Vitamasques Team team - 1 month ago
Thank you so much for your feedback 💜 We really appreciate you taking the time to share your experience. We’ve heard similar comments about what looks like an “air gap” in the tube. Our thicker balm formula is designed to deliver deep hydration and create a nourishing barrier for your lips, and a small air pocket can sometimes appear at the base to help keep the balm consistent and avoid waste. We’re working on new batches with adjusted tube sizing to reduce this gap and improve the overall feel of fullness—without changing the formula you love. Your feedback truly helps us improve, and we appreciate you speaking up!
10/10
5 out of 5 stars
JPE2014 - 2 months ago, Verified purchaser
I love the smell. It stays on for hours. My lips feel smooth and soft. Love this product.
1 reply from Vitamasques Team team - 1 month ago
Thank you very much for your kind feedback. We are delighted to hear that you are enjoying the Sugar Cookie Lip Mask and that it keeps your lips smooth and soft. We truly appreciate your support and are glad the product meets your expectations 💜
Nearly empty tube upon opening
1 out of 5 stars
Thumbs down graphic, would not recommend
Californiashopper - 2 months ago, Verified purchaser
This tube had enough for essentially two uses. It came out of the packaging almost empty!
Good product, just big tube for no reason
3 out of 5 stars
Thumbs up graphic, would recommend
Bad - 2 months ago, Verified purchaser
I should have read the comments but since I brought lip butter balm and loved it, I just brought it. Like others say it is half empty but I should have guessed since it says in the package 10ml (same as lip butter balm). It is in a bigger tube, which makes no sense. Overall I do like how thick it is and I wear it before bed.
1 reply from Vitamasques Team team - 2 months ago
Thank you so much for sharing your thoughts with us. We’re really happy to hear you enjoy the texture of the Sugar Cookie Lip Mask and that it’s become part of your nighttime routine. 💖 We completely understand how the tube size can make it look like there’s less product inside. Each tube does contain the full 10 ml as listed, but because of the thicker balm texture, a small air gap can sometimes form, which can make it seem underfilled. That said, we’ve heard this feedback from our community, and our team is already working on adjusting tube sizing so the experience feels more consistent without changing the formula you love. We truly appreciate you speaking up—it helps us improve while still keeping the nourishing formula that makes the mask so effective. 💕 – The Vitamasques Team
Large tube, no product
1 out of 5 stars
Thumbs down graphic, would not recommend
Maddie - 2 months ago, Verified purchaser
Was so disappointed, tube is practically empty before even using. Just opened and can bend the tube in half and nothing comes out. Can probably get a total of 5 uses out of this product before it’s gone. Straight out of the package you can literally squeeze the tube until fingers touch on both sides and nothing comes out it is so empty.
1 reply from Vitamasques Team team - 2 months ago
Thank you for sharing your feedback, Maddie — I truly appreciate you taking the time to let us know about your experience with our Sugar Cookie Lip Mask. We’ve heard similar comments from our community about what can look like an air gap in the tube, and I want you to know: you spoke, and we listened. This gap is due to our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. While a small air pocket can sometimes appear at the base, it’s not the experience we want you to have. Our team is already testing a new batch with adjusted tube sizing to reduce the air gap and improve the feeling of fullness — without changing our clean, high-performance formula. Thanks again for speaking up. Your voice truly helps us improve. If there’s anything more we can do or if you had a different issue, feel free to reach out to us by email: help@vitamasques.com - I’m here to help. Warm regards, Alice Vitamasques Customer Care
THE BEST OUT THERE
5 out of 5 stars
Thumbs up graphic, would recommend
YG - 2 months ago, Verified purchaser
I wanted to gatekeep these because of the price, but then I saw the review so I feel inclined to write this. Most reviews say there’s barely any product in here, but I’ve been using it for weeks! Are y’all eating this?? I even forgot to replace the cap once, squeezed some out, and still have plenty left. It’s very hydrating, smells amazing, and leaves a super glossy finish.
1 reply from Vitamasques Team team - 2 months ago
Thank you for your kind words — and for making us smile with your review! We’re so glad to hear the Sugar Cookie Lip Balm has been keeping your lips hydrated, glossy, and smelling amazing for weeks. We love that you’ve found it so long-lasting (and don’t worry — no judgment if anyone was tempted to taste it). Your feedback truly brightens our day and helps us continue making products you enjoy. Warmly, Alice Vitamasques Customer Care
Barely any product
1 out of 5 stars
Thumbs down graphic, would not recommend
Ukulele - 2 months ago
Too thick and literally has no product
1 reply from Vitamasques Team team - 2 months ago
Thank you for sharing your feedback on our Sugar Cookie Lip Mask, Ukulele — I truly appreciate you taking the time to let us know about your experience. We’ve heard similar comments from our community about what can look like an empty tube, and I want you to know: you spoke, and we listened. The gap you’re seeing is due to our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. While a small air pocket can sometimes form at the base, it’s not the experience we want you to have. Our team is already testing a new batch with adjusted tube sizing to reduce that air gap and improve the feeling of fullness, without changing our clean, high-performance formula. Warm regards, Alice Vitamasques Customer Care
Best scent
4 out of 5 stars
Thumbs up graphic, would recommend
Maddie - 2 months ago, Verified purchaser
This scent is AMAZING. Like the new formula better too! Just needs to have more in the tube, there’s a lot of room.
1 reply from Vitamasques Team team - 1 month ago
Thank you so much for your lovely review, Maddie! We’re so happy to hear you love the Sugar Cookie scent and the updated formula—it’s one of our favorites too. 💖 We also really appreciate your feedback about the fill level. The tube holds 10ml of product, but because of the thicker balm formula, a small air gap can sometimes be visible. That said, your input is so valuable, and we’re already working on improving the tube sizing to give a more “full” feel while keeping the same nourishing formula inside. Your feedback truly helps us grow—thank you again for sharing! ✨ Warm regards, The Vitamasques Team