$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeply hydrating lip mask for dry, chapped lips.
- Peptides visibly plump lips by boosting collagen for fuller, healthier-looking lips.
- 8-Hyaluronic Acid Complex intensely moisturizes and smooths fine lines.
- Plant butters and ceramides nourish, protect, and lock in essential moisture.
- Delicious sugar cookie fragrance offers a comforting, indulgent sensory experience.
- Clean beauty formula: dermatologist-tested, vegan, cruelty-free, and formulated without parabens, mineral oils, sulfates, or harsh chemicals.
- Crafted in Korea for authentic Korean beauty innovation.
Description
Give your lips the ultimate overnight treat with Vitamasques Sugar Cookie Hydrating Lip Mask. This luxurious lip treatment combines intensive skincare-level ingredients to deeply hydrate, soften, and plump your lips, leaving them looking and feeling rejuvenated.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Health Facts: Vegan, Contains Peptides, Contains Cocoa Butter, Contains Hyaluronic Acid, Contains Sunflower Seed Oil, Contains Blueberry, Contains Ceramides, Contains Strawberry, Contains Castor Oil
Product Form: Balm
Sustainability Claims: Cruelty-Free, Post-Consumer Recycled Material, Not Tested on Animals, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Hydrating, Plumping, Moisturizing, Deep Hydration, Damage Repair
Net weight: .33 fl oz (US)
TCIN: 92075796
UPC: 652726120021
Item Number (DPCI): 037-08-9366
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Allergens & Warnings:
Made with Plant Butters Ceramides, 8 Hyaluronic Complex and PeptidesShipping details
Estimated ship dimensions: 6.94 inches length x 2.52 inches width x 0.66 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.1 out of 5 stars with 137 reviews
quality: 3.34 out of 5
value: 2.31 out of 5
41% would recommend
46 recommendations
Basically empty
3 out of 5 stars
TC - 4 hours ago, Verified purchaser
I love the product but my tube was basically empty!! I could squeeze it all the way until my fingers were touching and no product will even come out. Frustrating.
10/10
5 out of 5 stars
JPE2014 - 8 hours ago, Verified purchaser
I love the smell. It stays on for hours. My lips feel smooth and soft. Love this product.
Good product, just big tube for no reason
3 out of 5 stars
Thumbs up graphic, would recommend
Bad - 10 days ago, Verified purchaser
I should have read the comments but since I brought lip butter balm and loved it, I just brought it. Like others say it is half empty but I should have guessed since it says in the package 10ml (same as lip butter balm). It is in a bigger tube, which makes no sense. Overall I do like how thick it is and I wear it before bed.
Large tube, no product
1 out of 5 stars
Thumbs down graphic, would not recommend
Maddie - 15 days ago, Verified purchaser
Was so disappointed, tube is practically empty before even using. Just opened and can bend the tube in half and nothing comes out. Can probably get a total of 5 uses out of this product before it’s gone. Straight out of the package you can literally squeeze the tube until fingers touch on both sides and nothing comes out it is so empty.
1 reply from Vitamasques Team team - 14 days ago
Thank you for sharing your feedback, Maddie — I truly appreciate you taking the time to let us know about your experience with our Sugar Cookie Lip Mask. We’ve heard similar comments from our community about what can look like an air gap in the tube, and I want you to know: you spoke, and we listened. This gap is due to our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. While a small air pocket can sometimes appear at the base, it’s not the experience we want you to have. Our team is already testing a new batch with adjusted tube sizing to reduce the air gap and improve the feeling of fullness — without changing our clean, high-performance formula. Thanks again for speaking up. Your voice truly helps us improve. If there’s anything more we can do or if you had a different issue, feel free to reach out to us by email: help@vitamasques.com - I’m here to help. Warm regards, Alice Vitamasques Customer Care
THE BEST OUT THERE
5 out of 5 stars
Thumbs up graphic, would recommend
YG - 16 days ago, Verified purchaser
I wanted to gatekeep these because of the price, but then I saw the review so I feel inclined to write this. Most reviews say there’s barely any product in here, but I’ve been using it for weeks! Are y’all eating this?? I even forgot to replace the cap once, squeezed some out, and still have plenty left. It’s very hydrating, smells amazing, and leaves a super glossy finish.
1 reply from Vitamasques Team team - 14 days ago
Thank you for your kind words — and for making us smile with your review! We’re so glad to hear the Sugar Cookie Lip Balm has been keeping your lips hydrated, glossy, and smelling amazing for weeks. We love that you’ve found it so long-lasting (and don’t worry — no judgment if anyone was tempted to taste it). Your feedback truly brightens our day and helps us continue making products you enjoy. Warmly, Alice Vitamasques Customer Care
Barely any product
1 out of 5 stars
Thumbs down graphic, would not recommend
Ukulele - 17 days ago
Too thick and literally has no product
1 reply from Vitamasques Team team - 14 days ago
Thank you for sharing your feedback on our Sugar Cookie Lip Mask, Ukulele — I truly appreciate you taking the time to let us know about your experience. We’ve heard similar comments from our community about what can look like an empty tube, and I want you to know: you spoke, and we listened. The gap you’re seeing is due to our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. While a small air pocket can sometimes form at the base, it’s not the experience we want you to have. Our team is already testing a new batch with adjusted tube sizing to reduce that air gap and improve the feeling of fullness, without changing our clean, high-performance formula. Warm regards, Alice Vitamasques Customer Care
Best scent
4 out of 5 stars
Thumbs up graphic, would recommend
Maddie - 18 days ago, Verified purchaser
This scent is AMAZING. Like the new formula better too! Just needs to have more in the tube, there’s a lot of room.
It's ok...
2 out of 5 stars
Thumbs up graphic, would recommend
Leslie - 19 days ago, Verified purchaser
Smells and looks good but feels sticky and is weird, idk.
1 reply from Vitamasques Team team - 14 days ago
Thank you for giving our Sugar Cookie Lip Mask a try and for sharing your thoughts. I’m glad to hear you enjoyed the scent and look, but I’m sorry the texture didn’t feel quite right for you. Our formula is designed to be rich and nourishing to help lock in moisture, but we understand texture preferences can vary. Your feedback is really valuable — we’ll be sure to share it with our product development team as we continue working on ways to improve. If there’s anything we can do to help make your experience better, please feel free to reach out to us at help@vitamasques.com. Warmly, Alice Vitamasques Customer Care
Would not reccomend
2 out of 5 stars
Thumbs down graphic, would not recommend
Savannah S - 24 days ago
The tube truly is half full. If you squeeze it right out of the package it feels like it’s empty. Great texture and formula, but not worth it to come empty. This is it straight out of the package.
1 reply from Vitamasques Team team - 21 days ago
Hi Savannah, Thank you so much for your feedback — we really appreciate you taking the time to share your experience. We’re sorry to hear that the tube felt half full. Please note that the product is filled by weight, not volume, and some air gaps can naturally form due to the thicker balm formula. This is designed to deliver deep hydration and create a nourishing barrier, which can sometimes make the tube feel less full even though it contains the correct amount. That said, we completely understand how this could be disappointing. Our team is already working on adjusting the tube sizing to reduce the air gap while keeping the same great formula. Thanks again for your feedback — it truly helps us improve. Best regards, Alice Vitamasques Team
I like it!
4 out of 5 stars
Meh - 30 days ago
This product feels good on the lips, and it smells really good.
1 reply from Vitamasques Team team - 14 days ago
Hi, We’re so happy to hear you’re loving how it feels and smells! 💖 Thanks for sharing the love — we’re thrilled it’s a hit for you. Warmly, Alice Vitamasques Customer Care
Almost empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Cristelcat - 30 days ago
Same as everyone else said. The tube is nearly empty.
1 reply from Vitamasques Team team - 21 days ago
Thank you for taking the time to share your feedback — we really appreciate it, Cristel. We’ve heard similar concerns from our community about the tube appearing nearly empty, and we want you to know that your voice has been heard. The appearance is due to a small air gap that can form in the tube, especially with our thicker balm formula, which is designed to deeply hydrate and protect the lips. Best regards, Alice Vitamasques Team While the product is filled by weight and meets our quality standards, we understand that the visual experience can be frustrating — and that’s not what we want for our customers. Our team is already working on updated packaging to reduce that air gap and give a fuller feel, all while keeping the same clean, effective formula you expect from us. Thanks again for your honest feedback — it truly helps us improve.
Yummy Hydration
5 out of 5 stars
Thumbs up graphic, would recommend
LipBalmAddict - 1 month ago, Verified purchaser
I love this lip mask for the amazing $5 price tag, delicious sugar cookie scent and formula. The formula is smooth, hydrating, and lasts multiple hours. I have all of their balms and use them more than some of my more high end ones.
Bad product
1 out of 5 stars
Thumbs down graphic, would not recommend
Star - 1 month ago
Bought this product hoping for extra moisture at night for my lips. The tube really is almost empty!!! I squeezed the tube and only a tiny amount of product is actually in it! It smells like old theater butter popcorn and doesn’t apply well at all. I can’t recommend this product at all! Total waste of money!!!
1 reply from Vitamasques Team team - 1 month ago
Hi, Thank you for your feedback, and we’re really sorry to hear about your experience — that’s definitely not what we want for our customers. We’ve heard similar concerns from our community about the tube appearing nearly empty. Please know that each tube is filled by weight (not volume), and due to the thick, buttery formula, small air pockets can sometimes form inside, which may give the impression that there’s less product than there actually is. That said, we completely understand your frustration, and we truly value your honest feedback. Our team is already working on improvements to the packaging to reduce air gaps and enhance the overall experience — without changing the clean, high-performance formula. We’re grateful you gave it a try, and we appreciate you taking the time to share your thoughts. If you’d like to chat more about your experience, feel free to reach out — we’re always here to help. Best regards, Alice Vitamasques Team
tf
1 out of 5 stars
Thumbs down graphic, would not recommend
huh - 2 months ago
It was empty??? why are yall selling this
1 reply from Vitamasques Team team - 1 month ago
We’re really sorry to hear about your experience — that’s definitely not what we want for our customers. While the Sugar Cookie Lip Mask tube contains the full 10ml of product as labeled, we understand that the larger tube size can make it appear underfilled. We're currently working on updating the packaging to better reflect the volume and avoid confusion. Thank you for bringing this to our attention — we truly value your feedback.
what a waste
2 out of 5 stars
Thumbs down graphic, would not recommend
matias94 - 2 months ago, Verified purchaser
absolutely smells disgusting
1 reply from Vitamasques Team team - 2 months ago
Thank you for your feedback, Matias, and we're truly sorry to hear that the scent did not meet your expectations. We understand how important fragrance is in personal care products, and while our Sugar Cookie Lip Mask has been formulated to be subtle and gentle, scent preferences can vary greatly from person to person. We appreciate you giving it a try, and we’ll make sure your comments are shared with our product team for future consideration. If there's anything else we can do or if you'd like to try another variant, please feel free to reach out to us directly. Warm regards, The Vitamasques Team
great product
3 out of 5 stars
Thumbs up graphic, would recommend
athena - 2 months ago, Verified purchaser
really great formula, my favorite lip balm i've found! however, the other reviews are true that it does feel half filled & you dont get much product.
1 reply from Vitamasques Team team - 1 month ago
Hello Athena, Thank you so much for your kind words about the formula — we're so glad to hear it's your favorite! Regarding the fill, we truly appreciate your feedback. While the product does contain the full 10ml as stated, we understand that the tube size can give the impression of being under-filled. We're already working on improving the packaging to ensure it feels as satisfying as the product itself. Thanks again for your support — it means a lot!
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
KC - 2 months ago
There is maybe enough for one use in this tube!! What is going on? Drab to Dreamy promotes it as the best. Don’t buy this. You don’t get your $$ worth and she gets paid for that!!!!
1 reply from Vitamasques Team team - 2 months ago
Hi there, Thank you for your feedback, and we're truly sorry to hear about your experience with the product. Please rest assured that all our lip masks are filled with 10ml of product as labeled, though we understand the tube size can sometimes be misleading. We are currently reviewing our packaging design to better reflect the quantity inside and appreciate you raising this concern. We truly value your support and hope to have the chance to restore your confidence in our products. Warm regards, The Vitamasques Team
Empty tube
3 out of 5 stars
Thumbs down graphic, would not recommend
Kay46 - 2 months ago, Verified purchaser
Works good but it’s empty?
1 reply from Vitamasques Team team - 1 month ago
Hi Kay, Thank you so much for your feedback, and we’re really sorry to hear about your experience. We completely understand how disappointing it can be when a product feels underfilled. Please note that each tube is filled with 10ml of product as stated, though the packaging size may give the impression of more. That said, we’re already working on improving the tube design to better reflect the actual fill and avoid confusion in the future. In the meantime, feel free to reach out to us at help@vitamasques.com so we can help make things right. Warmly, The Vitamasques Team
good but not much product
3 out of 5 stars
kenzie - 2 months ago
I like the formula. i love affordable lip care i buy a new tube every time i go to the store and i was excited to see something new. the only problem is the tube is emptyyyyy. if you’re going to fill it up 10% at least make the tube smaller.
1 reply from Vitamasques Team team - 2 months ago
Thank you so much for sharing your thoughts, Kenzie — we're really glad to hear you love the formula and appreciate affordable lip care! We’re genuinely sorry to hear that your Sugar Cookie Lip Mask appeared underfilled. We’ve received a few similar comments and want to give you a bit of context. Because of the rich and thick texture of the formula, small air pockets can sometimes form during filling, making the tube feel less full than it actually is. We can assure you the product contains the full 10ml stated, but we completely understand how this can be disappointing. We truly value your feedback and are already working on improving the packaging to better reflect the product inside. Thank you again for being a loyal customer and helping us improve! Warm regards, The Vitamasques Team
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Keionna - 2 months ago
The tube feels empty. What a waste of money
1 reply from Vitamasques Team team - 2 months ago
We're really sorry to hear that your experience with the Sugar Cookie Lip Mask didn’t meet expectations, Keionna. We want to provide some context — due to the thick and nourishing texture of the formula, small air gaps can sometimes form during filling, which may cause the tube to feel underfilled. However, we can confirm that each unit contains the full 10ml as stated. That said, we completely understand how frustrating this can be and truly appreciate you sharing your feedback. We're actively working on an improved tube design to better reflect the amount inside and avoid this kind of confusion in the future. Warm regards, The Vitamasques Team