Wake Up or Die - by Corrine Sandler (Hardcover)

Book Synopsis

Every day in business we experience uncertainty, risks and emotional exposure to
winning and losing the battle for growth. There are many theoretical business
practices out there, but none as brilliant and simple as The Art of War by
Sun Tzu, which was used to win wars 2000 years ago. Sandler explains how to
apply these ancient military tactics in a modern business economy - to win
every battle without waging war. Her fundamental philosophy is no war has
been won without intelligence and never will. Wake Up or Die is a powerful,
exceptionally written treatise on the use of Intelligence in business today.
Sandler shares the "must haves" to thrive and grow, with actual
stories of winners and losers. This book is for all decision makers who want
to succeed in today's business world where "loss leaders" dominate,
consumers hold all the power, and competition intensifies. Boldly said, Wake
Up or Die goes where no one has dared to go and challenges every status quo.
If you want to win business battles, Wake Up or Die will show you how.
Sandler's frank and candid approach holds no bars; she believes the pendulum
of the mind oscillates between intellect and ignorance, not between right and
wrong.

Review Quotes

"For anyone who's ever had the privilege to hear Corinne speak, you know her brilliance, pragmatism, and love of tipping sacred cows shines through while delivering provocative and insightful guidance. The same is true in Wake Up Or Die, times 10. She takes a lifetime of learning and experience about how to use information to drive business impact and combines it with a razor sharp deconstruction of the challenges all businesses face today to come up with a "must read" manual of how to get ahead and stay ahead in the data-driven new world order. Entertaining, enlightening, impactful & practical fail to do this book justice; It's just that good. Read it and you'll see what I mean."
- Leonard Murphy, Thought Leader, Change Agent, Influencer, Consultant & Author

About the Author

A thought leader, visionary and exceptional entrepreneur, Corrine has established a reputation for unparalleled consumer understanding and insight development. She is the CEO and founder of Fresh Intelligence Research Corp., a global business intelligence company, working with fortune 500 companies. As a recognized industry leader, Corrine is a highly sought-after and passionate speaker around the world. She is an expert guest writer for numerous publications and has published numerous white papers in her industry. She is known for her assertive and dogmatic approach to business and is a brilliant innovator within the Market Research industry. Corrine was born in Johannesburg, South Africa and now lives in Toronto, Canada with her four children and Golden Retriever, Sky.

Visit the author at corrinesandler.com