Web Copy That Sells - 3rd Edition by Maria Veloso (Paperback)

About the Book

Proven, practical, and now thoroughly updated for the age of social networking, Web Copy That Sells will help you turn your lackluster sites and channels into "perpetual money machines."

Book Synopsis

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.

Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade.

In Web Copy That Sells, you'll gain tips for:

• crafting attention-grabbing, clickable, and actionable content;
• learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners;
• discover the latest psychological tactics that compel customers to buy;
• and learn how to write video scripts that sell.

Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

From the Back Cover

Web copy--the words on a website that make people buy what you're selling--is the single most important element that can turn a lackluster site into a "perpetual money machine." This book is the definitive resource for mastering the skill of writing attention-grabbing online copy that makes people take action. Starting with a five-step blue-print and powerful psychological tactics for writing irresistible e-mail, marketing, and website communications, veteran web copywriter Maria Veloso also provides guidelines for writing and producing high-converting video sales letters (VSLs) . . . writing copy for mobile devices and the "portable web" . . . and writing copy for highly clickable interactive advertising banners.

New and timely additions to this third edition include methods for standing out in the ever-changing social media landscape and mining the endless possibilities of this new market, plus smart tips on crafting highly targeted Facebook ads that will help you capture the attention (and dollars) of more than a billion Facebook users, and also how to:

- Monetize e-zines and e-newsletters to generate maximum revenues

- Write search-engine-optimized articles that generate massive traffic to your website

- Streamline your communications into compelling "cyber bites" that rivet the attention of your prospects and customers

Throughout, case studies provide real-world examples of actual web businesses that have flourished using Veloso's unbeatable methods.

"Web Copy That Sells is, without a doubt, a treasure for any copywriter, entrepreneur, or marketer. If you want to unleash the power of the written word and apply it to the web and make millions in the process, you've got to read this book. Even though I have more than five decades of direct marketing and copy--writing experience, I was blown away by how much I learned from reading Maria's great advice."

-- Joseph Sugarman, Direct Marketing Legend, Chairman and Founder of BluBlocker Corporation

"Veloso's book is one of the single best books on copywriting I've ever read. When building my first website to sell my service, I used this book as a 'bible' to make sure my copy performed. I must have read this book at least five times and each reading would bring fresh insights that would send me back to my website copy to make further changes. Results? My first piece of copy, adjusted and tweaked with ideas from this book, went on to sell $3 million dollars' worth of products."

-- Vishen Lakhiani, CEO and Co-Founder, MindValley.com

Maria Veloso began her copywriting career in 1977 and is now widely acknowledged as the leading expert in web copywriting. She is the CEO of Think-Outside-the-Book Publishing and Breakthroughs Unlimited and the director of Web Copywriting University. Through her unique and powerful approach to direct-response web copywriting, she has sold over $150 million worth of products and services for her online clients, as well as for her own online enterprises.

Review Quotes

"Well organized, easy to understand, and containing enough information to fill several college-level courses, the book is a goldmine." --Retailing Insight

About the Author

MARIA VELOSO is director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and CEO of Think-Outside-the-Book Publishing. She has generated millions of dollars in online sales for a diverse stable of clients as well as her own online enterprises through her unique model of direct-response Web copywriting.