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Wella Ultimate Smooth Shampoo - 8.4oz - Beauty Studio - 2 of 4Wella Ultimate Smooth Shampoo - 8.4oz - Beauty Studio - 3 of 4Wella Ultimate Smooth Shampoo - 8.4oz - Beauty Studio - 4 of 4
Wella Ultimate Smooth Shampoo - 8.4oz - Beauty Studio - 1 of 4

Wella Ultimate Smooth Shampoo - 8.4oz - Beauty Studio

$35.00

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At a glance

About this item

Highlights

  • Gentle & effective cleansing power, with Metal Purifier technology to detox your hair from metals
  • Up to 85% smoother hair*
  • 96 hours frizz control**
  • Adds silky shine
  • Notes of jasmine, vanilla, bergamot, peach & sandalwood

Description

Gentle and effective cleansing power shampoo, with Metal Purifier technology to detox hair from metals.

Renew your dull, rough and frizzy hair with Ultimate Smooth line, providing up to 85% smoother hair*. Experience 96 hours frizz control** and silky shine. Patented technology with Squalane & Omega-9 to deeply nourish hair inside and recreate a protective barrier.

How to Use:
Apply Ultimate Smooth Shampoo to your wet hair and lather then rinse off. For best results, pair with the rest of the Wella Professionals Ultimate Smooth hair care regimen.

*when using Miracle Oil Serum vs untreated
**when using Miracle Oil Serum
Hair Type: All Hair Types
Product Warning: Not for children under the age of one
Product Form: Gel
Beauty Purpose: Smoothing, Nourishing
TCIN: 1011059668
UPC: 4064666906195
Item Number (DPCI): 342-03-7994
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.24 inches length x 2.24 inches width x 5.83 inches height
Estimated ship weight: 8.45 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The Wella Ultimate Smooth Shampoo has garnered positive feedback for its ability to deeply cleanse while maintaining moisture, making it ideal for various hair types. Guests appreciate its lightweight formula, pleasant scent, and effective lather that leaves hair feeling soft, shiny, and manageable. Many have noted significant improvements in frizz control and overall hair health after consistent use. This shampoo is often recommended as part of a complete hair care routine for optimal results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 267 reviews
    5 out of 5 stars
    25 May, 2026
    originally posted on Wella Professional
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    Great everyday shampoo for shiny hair

    (This review was collected as part of a promotion.) Honestly loved this shampoo. It was light weight but had enough strength to deep wash my thick hair. It has a beautiful lux scent which did longer and it left my hair feeling very soft and shiny. I would repurchase this! With the oil its the perfect duo
    SarahA
    Did you find this review helpful?
    4 out of 5 stars
    22 May, 2026
    originally posted on Wella Professional
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    Wella Shampoo

    (This review was collected as part of a promotion.) This shampoo has a nice light scent and leaves my hair feeling clean and smooth. The scent is similar to the rest of the line, slightly floral. The texture feels nice and rinses easily. Overall a good product.
    ElissaG
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Wella Professional
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    Silky without feeling heavy

    (This review was collected as part of a promotion.) My hair felt noticeably softer after the first wash and it helped smooth down frizz without stripping my curls. It lathers beautifully and a little goes a long way.
    ChiamakaN
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on Wella Professional
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    Non stripping

    (This review was collected as part of a promotion.) The shampoo cleaned my hair really well without making me feel, stripped or dry my hair feels softer, smoother, and noticeably less fuzzy after washing.
    ChenelleM
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on Wella Professional
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    Squeaky Clean

    (This review was collected as part of a promotion.) The shampoo left my hair squeaky clean. It made my scalp clean and the hair felt lighter. Reduced breakage and easier management for hair. The bottle was easy to you.
    MrigyaG
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Wella Professional
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    Great shampoo!

    (This review was collected as part of a promotion.) I received this product for free, from influenster, in exchange for my honest review and opinion. Moisturizing or shine shampoos have previously been hit or miss with me. I tend to need a more clarifying shampoo. This cleaned my hair really well; and was able to take out the grease perfectly. I didn’t find it dried my hair out, but it also didn’t weigh it down. It was perfect.
    StephanieP
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Wella Professional
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    Smoother hair with controlled frizz

    (This review was collected as part of a promotion.) This shampoo is the first step in the process. It cleanses and is applied to wet hair and then, lather. I find the shampoo moisturizing and less greasy between washes. I do not experience any irritation to the scalp. My hair has more volume and is well hydrate. I don’t need much product to fully wash my hair with. I really love the perfumed scent. Also, it is easy to brush through.
    SusanC
    Did you find this review helpful?
    3 out of 5 stars
    10 May, 2026
    originally posted on Wella Professional
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    Very moisturizing

    (This review was collected as part of a promotion.) First of all, I absolutely love the scent of this shampoo! I find it really moisturizing and it leaves my hair very soft. The shampoo lathers up nicely and rinses out easily. The only downside for me is that it’s so moisturizing that it makes my hair feel heavy and flat. I’d recommend it to anyone with really damaged hair.
    ChloéP
    Did you find this review helpful?
    4 out of 5 stars
    4 May, 2026
    originally posted on Wella Professional
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    Clean and smooth

    (This review was collected as part of a promotion.) After a couple hair washes with this wella product line I love it! It leaves my thick hair feeling voluminous, hydrated and smooth. I normally have very frizzy hair that gets oily fast and using this shampoo (and the full line) I have noticed my hair is less greasy between washes. It helps with dryness, and fizz leaving my hair feeling soft and smooth. I often use a dandruff shampoo as I have a dry scalp but I’ve had no issues with irritation or dryness while using this. Rinsing out is easy and leaves my scalp feeling clean!
    MerlotD
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on Wella Professional
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    Worth it!

    (This review was collected as part of a promotion.) My hair has never actually laid so nicely pre-styling before! This shampoo smelled so nice, lathered nicely, and my hair felt very soft and clean, no second shampoo needed. I recommend this product!
    AmandaC
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on Wella Professional
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    Smells great and cleans well

    (This review was collected as part of a promotion.) A little goes a long way. This shampoo smells amazing and cleans hair really well. I don’t feel that it’s stripping the oils or anything after use and it lathers up great.
    EmilyR
    Did you find this review helpful?
    4 out of 5 stars
    1 May, 2026
    originally posted on Wella Professional
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    Good Shampoo

    (This review was collected as part of a promotion.) I really do like the shampoo. I find it has a really nice scent and lathers onto the hair well. I find a little tends to go a long way which is great. I find it leaves my hair looking shiny, healthy and smooth. Since being post partum I’ve had a lot of hair loss and dull hair so these products have definitely helped my hair with the pick me up it’s needed. I think they work great and that they are nice high quality products.
    VanessaD
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Wella Professional
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    Big bubby shampoo with lovely scent

    (This review was collected as part of a promotion.) I love this shampoo. It suds up really well and it smells lovely. I really like a shampoo that gets super bubbly and makes my scalp feel clean and refreshed! I would continue to use this shampoo after it’s finished. I have noticed a good improvement in my hair
    MelissaC
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Wella Professional
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    A little goes a long way

    (This review was collected as part of a promotion.) I used this shampoo along with the matching Wella conditioner & serum & my hair has never looked better! What impressed me most is how little you need. I have chest length hair & a little amount went a long way, developing a thick, rich foam, which makes the bottle feel like it’ll last a long time. After using it my hair looks super smooth, soft & noticeably shinier. The scent is beautiful. It’s not overly perfumey or strong, just a clean, elegant fragrance. If you’re dealing with dryness or frizz this shampoo is definitely worth trying!
    KerriS
    Did you find this review helpful?
    3 out of 5 stars
    29 April, 2026
    originally posted on Wella Professional
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    Wella Shampoo

    (This review was collected as part of a promotion.) I have long thin hair. My hair has been super dry from this Canadian winter. I like to double shampoo, my hair and I found the second shampoo the shampoo lathered up. Washing my hair was nice however, once I rinsed out the shampoo, my hair didn’t feel all that nourished, possibly a bit stripping. It could just be my hair type, however I don’t think this was the best shampoo for me.
    TashaE
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Wella Professional
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    Long Soft Curls, Zero Frizz

    (This review was collected as part of a promotion.) I absolutely love this shampoo! I have shoulder length hair that is a mixture of waves and curls, with a whole lot of frizz most of the time. This Wella Ultimate Smooth shampoo works amazing in my hair. Leaving me with long loose curls after brushing and letting it air dry that look like I have actually styled my hair with a round brush. It leaves it so soft, and zero frizz. The lather is lovely, my hair feels hydrated and clean. My only (very minor) complaint is I wish it had a slightly stronger scent. It has a very soft feminine floral scent. However my slight complaint maybe very good for people that do not enjoy that strong shampoo scent in their hair.
    KathyG
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Wella Professional
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    A nice shampoo works well with all my other hair p

    (This review was collected as part of a promotion.) Overall i am pretty happy with this shampoo, it leave my hair feeling clean but not dry or stripped. It works well with all the conditioners I tried it with both expensive and drugstore ones. It was easy to handle the bottle even with my sore wrist. There is a sweet almost floral meets argan oil fragrance that is nice and not too overwhelming or strong.
    KatieC
    Did you find this review helpful?
    3 out of 5 stars
    29 April, 2026
    originally posted on Wella Professional
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    Okay

    (This review was collected as part of a promotion.) I didn’t really like the shampoo that much, I did 3 washes but my scalp didn’t feel as clean and I wouldn’t say it helped with frizz at all. Using this with the entire line could be worth it but as an individual product, not the best
    LoriannM
    Did you find this review helpful?
    4 out of 5 stars
    29 April, 2026
    originally posted on Wella Professional
    Image

    Luxurious smelling and effective

    (This review was collected as part of a promotion.) This is a nice shampoo to help smooth my hair and add shine.my hair can be frizzy and harder to manage, so I really like haircare products that help this issues. I have long hair and didn’t need much product to get a nice lather and feel like my scalp and hair was clean. I really appreciate the value of seeing results without having to use too much product.I did feel like the effects of this shampoo were best achieved after continuous uses, and I was able to see the best results when using the entire product line together. I absolutely love the fragrance. It smells luxurious, with a warm, citrusy smell scent that lingers in my hair without being cloying or overpowering.
    SarahK
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on Wella Professional
    Image

    Squeaky clean hair

    (This review was collected as part of a promotion.) I have highlighted hair and use tons of purple shampoo so I need a good hydrating shampoo between purple washes to clarify my hair keep my scalp from getting too dry. I love how well this shampoo lathers and how it rinses squeaky clean leaving it ready for hydrating! This whole collection is fantastic and this is a perfect first step. I use a small amount to give my hair a nice scrub before using purple shampoos as well because I feel like it’s extremely effective in removing any build up or residue. My hair loves it!
    JocelynH
    Did you find this review helpful?

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