Sponsored
Paul Mitchell Awapuhi Original Shampoo - 10.14 fl oz
$14.59 ($1.44/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Color-safe cleanser for all hair types
- Lush lather hydrates strands and improves manageability
- Removes dulling buildup and adds shine
- Hawaiian awapuhi helps prevent moisture loss
- Packaging contains 50% recycled content
Description
Balances Moisture + Adds Shine
Paul Mitchell Awapuhi Original Shampoo is a color-safe cleanser that creates a lush lather that’s ideal for all hair types. This shampoo hydrates strands and removes dulling buildup and the Hawaiian awapuhi helps prevent moisture loss
- Improves Manageability
- 50% Post-Consumer Recycled
- Vegan & Made Without Gluten
Paul Mitchell Awapuhi Original Shampoo is a color-safe cleanser that creates a lush lather that’s ideal for all hair types. This shampoo hydrates strands and removes dulling buildup and the Hawaiian awapuhi helps prevent moisture loss
- Improves Manageability
- 50% Post-Consumer Recycled
- Vegan & Made Without Gluten
Hair Type: All Hair Types, Fine, Normal
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Recyclable, Not Tested on Animals, Cruelty-Free, Post-Consumer Recycled Material, Contains Recycled Content
Recommended Use: Daily, Every Other Day
Beauty Purpose: Moisturizing, Basic Cleansing, Nourishing
Net weight: 10.14 fl oz (US)
TCIN: 93179274
UPC: 009531138930
Item Number (DPCI): 063-00-5267
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), sodium c14-16 olefin sulfonate, sodium lauryl sulfate, cocamidopropyl, betaine, cocamide mipa, sodium chloride, hedychium coronarium root extract, bisamino peg/ppg-41/3 aminoethyl pg-propyl dimethicone, peg-12 dimethicone, peg-14m, glycol stearate silica, magnesium, nitrate, magnesium chloride, citric acid, tetrasodium edta, sodium hydroxide, fragrance (parfum), bht, phenoxyethanol, methylchloroisothiazolinone, methylisothiazolinone, benzyl benzoate, limonene.
Shipping details
Estimated ship dimensions: 2.1 inches length x 2.3 inches width x 6.3 inches height
Estimated ship weight: 0.755 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this shampoo contain any animal-derived ingredients?
submitted by AI Shopping Assistant - 1 month ago
A: No, the shampoo is vegan and cruelty-free, containing no animal-derived ingredients.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can this shampoo be used daily?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it is recommended for daily or every other day use, depending on your preference.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this shampoo suitable for color-treated hair?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the shampoo is color-safe and suitable for all hair types, including color-treated hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What is the primary ingredient that prevents moisture loss?
submitted by AI Shopping Assistant - 1 month ago
A: Hawaiian awapuhi is the primary ingredient that helps prevent moisture loss in the hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What are the main benefits of using this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo hydrates strands, improves manageability, removes dulling buildup, and adds shine while preventing moisture loss.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this sulfate free
submitted by Just Me - 9 months ago
A: No.
submitted byPaul Mitchell Team - 9 months agoBrand expert
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Guests are saying
This shampoo has garnered a strong following for its ability to leave hair feeling clean, soft, and voluminous. Many guests appreciate its pleasant scent and moisturizing properties, making it a favorite for those with curly or fine hair. However, some guests have expressed concerns about recent formula changes leading to scalp irritation and dissatisfaction with the scent. Overall, it remains a beloved choice for many who seek effective hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 128 reviews
effectiveness: 2 out of 5
quality: 2.4 out of 5
value: 2 out of 5
20% would recommend
5 recommendations
1 out of 5 stars
22 November, 2025
This is an awful product.
It does not smell good and it truly dried out my hair. I other Paul Mitchell hair products but this I was not a fan at all. Worst part I was so excited to try. Like it as a present at Christmas excited. Ugggg.
2 out of 5 stars
2 November, 2025
originally posted on http://paulmitchell.com
Changed for the worse
I have used this shampoo since it first launched. More than the packaging has changed. My hair is one big rats nest after using it. So sad. It usedvto be a great product.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2025Verified purchase
Caused dandruff in less than 1 bottle
I changed to this brand hoping for repairing hair after another brand caused hair thinning. I have not even finished my first set and I have dandruff. I have always had hair to or past my waist, I have NEVER had dandruff in my 33 years.
5 out of 5 stars
19 October, 2025
originally posted on https://www.paulmitchell.com/
My experience
Used it for many years
5 out of 5 stars
19 October, 2025
originally posted on http://paulmitchell.com
My experience
Used it for many years
5 out of 5 stars
18 October, 2025
originally posted on https://www.paulmitchell.com/
GTA
I’ve been using Paul Mitchell Awapuhi shampoo for over 20 years I will always buy and use this shampoo it is incredible the only thing is it smelled better 10 years ago I do not know what changed that awesome smell but still does a great job at caring for the hair.
5 out of 5 stars
18 October, 2025
originally posted on http://paulmitchell.com
GTA
I've been using Paul Mitchell Awapuhi shampoo for over 20 years I will always buy and use this shampoo it is incredible the only thing is it smelled better 10 years ago I do not know what changed that awesome smell but still does a great job at caring for the hair.
1 out of 5 stars
17 October, 2025
originally posted on https://www.paulmitchell.com/
Awful
I have been using this product for years. This new bottle design is awful. The shampoo leaks out and the plastic wrapper peals. In addition the shampoo formula is not the same. Bring back the old formula and bottle.
1 out of 5 stars
17 October, 2025
originally posted on http://paulmitchell.com
Awful
I have been using this product for years. This new bottle design is awful. The shampoo leaks out and the plastic wrapper peals. In addition the shampoo formula is not the same. Bring back the old formula and bottle.
1 out of 5 stars
5 October, 2025
originally posted on https://www.paulmitchell.com/
Very Disappointed
I'm a very disappointed long time customer. I'm not sure why you are trying to pass this off as the same formula but it is not the same! I have an old bottle and the ingredients are different. Some of the natural ingredients are no longer there and what has been added is making my scalp itch.
1 out of 5 stars
5 October, 2025
originally posted on http://paulmitchell.com
Very Disappointed
I'm a very disappointed long time customer. I'm not sure why you are trying to pass this off as the same formula but it is not the same! I have an old bottle and the ingredients are different. Some of the natural ingredients are no longer there and what has been added is making my scalp itch.
1 out of 5 stars
1 October, 2025
originally posted on http://paulmitchell.com
6 LITERS OF REGRET
Loved this shampoo. Bought 6 liters while on sale at cosmoprof in the new brown bottle. Makes my hair look greasy. Hate it can't figure out what to do with 6 liters of this mess. It's a new look alright, but it certainly isn't fresh.
1 out of 5 stars
16 September, 2025
originally posted on https://www.paulmitchell.com/
do not buy
This conditioner is pointless, using it with the shampoo made no difference
1 out of 5 stars
16 September, 2025
originally posted on http://paulmitchell.com
do not buy
This conditioner is pointless, using it with the shampoo made no difference
5 out of 5 stars
9 September, 2025
originally posted on https://www.paulmitchell.com/
Perfect
This shampoo is the best I've used in my entire life, my hair is not greasy the next day and it does not weigh down my curls it smells amazing I use it with the detangler conditioner. It is the perfect combo!
5 out of 5 stars
9 September, 2025
originally posted on http://paulmitchell.com
Perfect
This shampoo is the best I've used in my entire life, my hair is not greasy the next day and it does not weigh down my curls it smells amazing I use it with the detangler conditioner. It is the perfect combo!
1 out of 5 stars
23 August, 2025
originally posted on https://www.paulmitchell.com/
DO NOT USE
Scalp started itching uncontrollably in the crown area bend my hair fell completely out in that area.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2025
No
I was really hopeful with this brand, but this was probably the worst shampoo/conditioner combo I’ve ever tried. My hair has never been so dry/falling out. Do not recommend.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025Verified purchase
Formula change is disappointing
I’m so frustrated that Paul Mitchell has changed the formula of Awapuhi. After using this regularly for a couple years, it now leaves my fine hair heavy and oily.
1 out of 5 stars
31 July, 2025
originally posted on http://paulmitchell.com
Bad smell
The Awapuhi in the new brown bottle smells terrible. So now I'm stuck with a 33.8 oz bottle of expensive shampoo that I can't use. I also bought a 10.14oz bottle of the new awapuhi conditioner. It stinks too. I had to re-wash my hair with a different shampoo. Why did you change the awapuhi shampoo???