What Everyone Should Know About Business - 2nd Edition by Patrice Flynn (Paperback)

Book Synopsis

This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.

Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.

Theory is matched with game-changing realities in today's business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.

Review Quotes

"This beautifully written text covers the realities of business operations with a highly effective approach and personal style aimed at teaching for long-term comprehension." -Dr. Thomas H. Powell, President Emeritus, Mount St. Mary's University

"Patrice Flynn's capacity to relate to new generation students, as well as her ability to connect theory and practice in real time, keep every student thoroughly engaged in learning. Students are prepared to enter the world of business with confidence and cutting-edge skills as young professionals." -Laura Wilcox, former Vice President for Communications, Council of Independent Colleges