What Will They Say? - by Denise Soler Cox (Hardcover)

Book Synopsis

Award-winning filmmaker and prolific public speaker Denise Soler Cox exposes nine common Latinx cultural taboos no one dares discuss and shares her road-tested advice to blast through them and reclaim your power.

The Latino population in the United States is over 66 million today, with women representing approximately half that population. By 2030, this group is projected to be one in five US residents. Yet only one percent of the C-suite is Latina, and for every 100 men promoted to manager, only 74 Latinas advance. The math doesn't add up, unless you understand the deeply embedded cultural patterns passed down through generations that remain unspoken.

Through raw personal stories and unflinching honesty, Cox reveals the cultural taboos that have been quietly sabotaging Latina success, drawing from thousands of one-on-one conversations with Latinas after her keynotes who recognize these unspoken patterns but never had language for what was holding them back. Each chapter exposes a taboo through Cox's own vulnerability, creating space for readers to break through their own.

This isn't just another leadership book, it's your guide to liberation from the generational stories that have kept the fastest-growing demographic in America from claiming their power.

About the Author

Denise Soler Cox is an award-winning filmmaker, Top 100 podcaster, and sought-after keynote speaker who transforms how we think about culture, identity and belonging. After going from stay-at-home mom to internationally recognized belonging expert, she has spoken on over 400 stages including two TEDx talks and partnered with world-renowned brands including Ralph Lauren, L'Oréal, Amazon, Microsoft, and JP Morgan Chase. Her podcast The Self-ish Latinareached listeners in thirty-two countries and earned Apple Podcast's Featured Host recognition. Cox has appeared as an expert on NBC Nightly News, and her work has been featured in Forbes, CNN, and PBS.