Veni, Vidi, Vino - by Vikrant Batra (Hardcover)

Book Synopsis

Vikrant Batra's journey into wine began 15 years ago with a single, life-changing glass of Gewürztraminer in Alsace--a sip so surprising it made him sit up and wonder, What on earth have I been drinking all this time?That moment sparked a love affair with vineyards, winemakers, and the stories behind the bottles.

In Veni, Vidi, Vino, Batra brings these stories of memorable wines to life, from a German winemaker with a flair for wild experiments to a serene Korean monk whose curiosity led to her first sip of Château d'Yquem. Each tale, infused with the Japanese philosophy of Ichigo Ichie--that every encounter is a once-in-a-lifetime event--is a reminder that wine has a remarkable way of creating unforgettable connections (and a few good laughs).

For Batra, wine is more than just a drink; it's an opportunity to connect with others and savor the magic of a shared moment.With vivid descriptions and original illustrations of the people and places Batra encountered on his journey, Veni, Vidi, Vino invites you to pour a glass and join Batra in celebrating the extraordinary stories behind the bottle.

Review Quotes

"A magical, eloquent, and deeply inspiring book...an ode to the senses and to great stories - stories that will make you laugh, stories that will stimulate your own memories, and stories that invite you to explore your experiences in new and exciting ways." - John Perkins, New York Times bestselling author of Confessions of an Economic Hitman

About the Author

Vikrant Batra is a global marketing leader, entrepreneur, and storyteller with over 20 years of experience shaping brands and driving innovation. He is the co-founder of Maximon.AI, where he helps organizations integrate AI-powered solutions into marketing and communication workflows.

His passion for wine, shaped by extensive travels through renowned wine regions such as New Zealand, South Africa, France, Germany, Italy, Portugal, and Spain, inspired him to co-found Glorious Earth Wine Company, an emerging importer and distributor specializing in organic and biodynamic wines. He is also an investor in Ritual, a celebrated restaurant recognized for its innovative approach and unforgettable dining experiences.

Previously, Batra served as Global Chief Marketing Officer at HP Inc., where he led transformative strategies that elevated customer engagement and brand equity. Based in Los Gatos, California, he continues to explore ventures that merge creativity, technology, and connection.