2x the soothing. Designed to keep pacifier close to baby and keeps baby entertained
Non-detachable pacifier is 100% silicone
Distributed in hospitals, NICU and well-baby units nationwide
Durable, one-piece construction
Hand wash or machine washable
Pacifier is BPA, latex and phthalate free
Available in a variety of WubbaNub friends
Description
Welcome your little one into the Target family with the exclusive Baby Bullseye by the WubbaNub brand, available only at Target. This plush pacifier features the iconic white Bull Terrier with red Target Bullseye markings, making it the perfect companion for your tiniest shopping buddy.
Designed for maximum comfort and self-soothing, WubbaNub plush pacifier stays close and easily within reach of your baby. The award-winning WubbaNub brand has been trusted for over 25 years by NICU units and hospitals. Enjoy 2x the self-soothing benefits as Baby Bullseye by WubbaNub accompanies your baby from deal discovery to point of purchase and beyond.
Choose the exclusive WubbaNub Baby Bullseye soother to delight your littlest Target super fan. Additional WubbaNub friends are available.
Dimensions (Overall): 8.5 Inches (H) x 5.75 Inches (W) x 1.5 Inches (D)
Weight: .13 Pounds
Suggested Age: 0-6 Months
Features: Plush Toy
Safety and Security Features: Phthalate-Free, BPA-Free
Package Quantity: 1
Industry or Government Certifications: Meets ASTM Standards
Material: Silicone, Polyester
Care & Cleaning: Wash With Soap and Water, Hand Wash
TCIN: 89603693
UPC: 850032039604
Item Number (DPCI): 030-05-0875
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 8.03 inches length x 4.01 inches width x 2.79 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: To clean the pacifier nipple: Wash the nipple portion in warm water using a mild liquid soap. Bring a pot of water to a boil. Remove it from heat and pour the boiled water into a mug. Then place the nipple portion of the WubbaNub into the water for 2 - 4 minutes to sterilize. Allow it to cool and squeeze the nipple to release the excess water inside. Now it's ready to use!
To clean the plush: WubbaNubs are made lovingly by hand, so hand washing is the best method to preserve quality. It is also machine washable – place the WubbaNub in mesh laundry bag, wash on gentle cycle and allow to air dry. Make sure to wash the nipple before use (see above).
submitted byWubbaNub Product Expert - 1 year ago
Brand expert
Q: How can i sterilize this pacifier for a newborn?
submitted by TeresaO - 1 year ago
A: To clean the pacifier nipple: Wash the nipple portion in warm water using a mild liquid soap. Bring a pot of water to a boil. Remove it from heat and pour the boiled water into a mug. Then place the nipple portion of the WubbaNub into the water for 2 - 4 minutes to sterilize. Allow it to cool and squeeze the nipple to release the excess water inside. Now it's ready to use!
To clean the plush: WubbaNubs are made lovingly by hand, so hand washing is the best method to preserve quality. It is also machine washable – place the WubbaNub in mesh laundry bag, wash on gentle cycle and allow to air dry. Make sure to wash the nipple before use (see above).
submitted byWubbaNub Product Expert - 1 year ago
Brand expert
Q: How do you remove the pacifier?
submitted by Chris25 - 2 years ago
A: Although the WubbaNub brand makes a detachable pacifier version, the Target Baby Bullseye's pacifier is not detachable.
The Wubbanub Baby Bullseye Pacifier combines an adorable plush toy with a functional pacifier, making it a delightful choice for parents and their little ones. Many guests appreciate its soft design, which helps babies hold onto it easily, reducing the chances of losing it. While the pacifier is permanently attached to the plush, guests find it comforting and entertaining for their babies, making it a popular gift for baby showers and new parents.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
208 star ratings
4.7 out of 5 stars with 208 reviews
design
4.1 out of 5
design: 4.09 out of 5
easy to clean
3.5 out of 5
easy to clean: 3.55 out of 5
safety
4.4 out of 5
safety: 4.44 out of 5
82% would recommend
28 recommendations
5 out of 5 stars
11 March, 2026Verified purchase
(no review title)
Got this cutie as a baby shower gift. Target baby Yay!!!
Frances
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 January, 2026
(no review title)
This was our daughter's comfort thing while she was going through a lot of medical issues. She had this thing with her through heart surgery, and kept this paci with her for about 6 months. She still has it and plays with it.
Bethany
design
5.0 out of 5
design: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 January, 2026
(no review title)
We bought this for our daughter before she was born because her dad worked at Target. She ended up having a lot of medical issues, and this paci never left her side. She underwent heart surgery at 4 months old, and had her paci in the OR with her. She kept this paci until she was about 6 months old, but she still carries it with her. They even gave him a bracelet in the hospital
bethany
design
5.0 out of 5
design: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 January, 2026
Wish the paci was detachable!! For cleaning purposes
My LO uses Philips avent pacifiers and he took to this one super well! Only problem is that I wish it was detachable…I’m going to attempt to disassemble and sew something on to make it so you can sterilize the pacifier and wash the target dog, otherwise super cute if you’re a target lover!
Shan
design
3.0 out of 5
design: 3 out of 5
easy to clean
1.0 out of 5
easy to clean: 1 out of 5
safety
5.0 out of 5
safety: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 April, 2025Verified purchase
Love Target!!!
First let me start off saying this thing is adorable, secondly it is functional! My newborn son is taking to this very well and it’s helping me catch a few extra Z’s! I agree I don’t like that it can’t be separated to be cleaned but overall it’s great and I’m happy with my purchase, if only they had a blanket to match!
Mamaofdivas
design
5.0 out of 5
design: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 March, 2025Verified purchase
Baby's Favorite but not detachable
I just wish the puppy could be removed. The first time I washed it all, the puppy seemed like it was going to remain with a yellow stain. Luckily, it didn't, but only washing pacifier now and keeping in zip lock bag. Can only sanitize and sterilize by hand. Although it's my baby's favorite, have to be careful it doesn't get in the way of the nose.
AlwaysHonestToYou
design
5.0 out of 5
design: 5 out of 5
easy to clean
2.0 out of 5
easy to clean: 2 out of 5
safety
4.0 out of 5
safety: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 December, 2024
Bullseye Baby Shower Themed Gift
My daughter loved Wubbanubs as her first pacifier. Super excited to gift this Target/Bullseye themed baby shower present.
Jen
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 December, 2024Verified purchase
Cute and Baby Loves
Her dad works for Target, and when we found out we were expecting it was the first thing I bought. The pacifier calms her, and the plush stabilizes the pacifier and gives her something to hold on to.
Francesca
safety
5.0 out of 5
safety: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 December, 2024Verified purchase
We love bullseye!
We just love all things Target and this is so cute! Has held up great, washes well & I would definitely buy again
Raisin
design
5.0 out of 5
design: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 November, 2024
Perfect!
I'm a big fan of Target & Bullseye, so I made this into a keychain lol
I love Bullseye
10 guests found this review helpful. Did you?
2 out of 5 stars
18 October, 2024
Buy a different Wubbanub
Cute, but unlike the others from the same exact brand you can’t take the paci off for cleaning or to swap it for one with a better shape. Buy one of the others!!
Dev
easy to clean
1.0 out of 5
easy to clean: 1 out of 5
design
1.0 out of 5
design: 1 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 October, 2024Verified purchase
Pass Down Your Target Fandom
Who better to keep baby company than Bullseye?! This puppy version is perfect for a newborn and seems he will hold the binkie without fail.
Phoebeisasnack
design
5.0 out of 5
design: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 August, 2024Verified purchase
i am not a baby but i love this guy
i love bullseye and needed this little lad. cut the binky off bc i’m a full grown adult and now bullseye rides in the car with me
julie
safety
5.0 out of 5
safety: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
design
5.0 out of 5
design: 5 out of 5
19 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 July, 2024
Adorable
This is adorable! I actually got one for my kitten because she is teething and a second to add to my Target collection.
Target Team Member
Design
5.0 out of 5
Design: 5 out of 5
easyToClean_1
5.0 out of 5
easyToClean_1: 5 out of 5
safety
5.0 out of 5
safety: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 July, 2024Verified purchase
Cutest paci
I've used Wubbanub with all three of my kids. I HAD to get the target dog when I saw it was available! We love Target, haha! This paci is great and washes well. It's not the best for newborns bc of the weight, but all my kids loved it as they got older
Jj
safety
5.0 out of 5
safety: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 July, 2024
Get it!
I had to pick one up immediately! My 2nd baby is due at the end of the year, so we won’t be using for a little bit, but my 3 year old LOVED her Mary Meyer chicken Wub sooo much when she was little, that I had to continue the wub tradition! Can’t wait for baby to be here and use it. Too cute for this target-addicted mama!
pookie
safety
3.0 out of 5
safety: 3 out of 5
design
4.0 out of 5
design: 4 out of 5
easy to clean
3.0 out of 5
easy to clean: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 May, 2024
Not ideal for cleaning
The pacifier is physically attached to the plush, unlike other styles. You cannot wash the parts separately as the pacifier can only be washed in warm soapy water & the plush is to be washed in the washing machine. Additionally, my package came opened with tape holding it closed.
Ann B
design
1.0 out of 5
design: 1 out of 5
easy to clean
1.0 out of 5
easy to clean: 1 out of 5
safety
1.0 out of 5
safety: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
26 May, 2024
originally posted on Trebco Specialty Products Inc.
So cute!
[This review was collected as part of a promotion.] This is absolutely adorable! My daughter loved using it and it stayed in place. It was helpful to have both a pacifier and a lovey combined. It is well made and so cute!
jenniferl431
Did you find this review helpful?
5 out of 5 stars
13 May, 2024
originally posted on Trebco Specialty Products Inc.
Soothing Remedy
[This review was collected as part of a promotion.] I currently have a 3 week old little girl, who is breast fed, and uses a pacifier for comfort durning her naps and sometimes when sleeping at night. She loves this style of pacifier and the comfort for bullseye and she is a contact napper as well.
lindseym283
1 guest found this review helpful. Did you?
4 out of 5 stars
10 May, 2024
originally posted on Trebco Specialty Products Inc.
Very Cute and Lightweight !
[This review was collected as part of a promotion.] My baby is only 1 week old, but I like this pacifier because I think it’s easy to keep track of. With regular pacifier’s, if my baby drops it then it rolls anywhere in the room and sometimes under things so this prevents me from having to chase a rolling pacifier since the stuffed animal holds it down. It’s also not heavy and is very light weight so my baby doesn’t have a problem with keeping it in her mouth. The only thing I don’t I like about the animal being attached to the pacifier is that over time I think it becomes unsanitary to have a stuffed animal attached to something a baby will always have in its mouth and also the pacifier collects fuzz from the stuffed animal and I don’t want fuzz and lent getting into my babies mouth. It would have to be throughly rinsed every time before putting it in. My babies a little too young to notice the stuffed animal though so she doesn’t really hold it or play with it. It’s kind of like a regular pacifier to her at this point but for an adult it’s a step up from chasing around a pacifier.
