Most products are unscented or labeled "no added fragrance." At least one product in the set is listed as scented.
Claims range from ultra-rich or thick formulations to lightweight, fast-absorbing, non-greasy textures, with some items also advertising long-lasting or 24-hour hydration.
Moisturizers appear as creams, lotions, gels, and balms formulated for use on both the face and body.