Lightweight, non-greasy formula for quick absorption
Enriched with Vitamin E and Jojoba Oil
Provides long-lasting hydration
Suitable for face, hands, and body
Leaves skin soft, smooth, and refreshed
Description
NIVEA Soft Moisturizing Creme is a lightweight, fast-absorbing formula that delivers long-lasting hydration for face, hands, and body. Infused with Vitamin E and Jojoba Oil, this versatile cream nourishes skin while leaving it soft, smooth, and refreshed without greasy residue. Perfect for daily use, it’s gentle enough for sensitive skin and provides a burst of moisture whenever your skin needs it most. The convenient 2.6 oz size makes it ideal for at-home use or travel.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Estimated ship dimensions: 5.59 inches length x 2.13 inches width x 1.34 inches height
Estimated ship weight: 0.2 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The recent formula change of Nivea Soft has sparked significant disappointment among long-time users who cherished the original version for its effective moisturizing properties. While some guests appreciate the new texture and quick absorption, many express frustration over skin irritation and reduced hydration. The cream's versatility for various skin types remains a highlight, making it suitable for daily use. Guests are eager for the return of the classic formula that they have relied on for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
143 star ratings
4.3 out of 5 stars with 143 reviews
1 out of 5 stars
14 May, 2026
originally posted on niveausa.com
New formula
I came on here awhile ago to see about the Nivea Soft and read many reviews about the fornula changing. I have been using Nivea Soft for 10 years or more. I gave it the benefit of the doubt and bought a new one. Nivea so messed this one up. It is so diffeent. I dislike it alot. Nothing about it is even somewhat the same. I will definitely be returning this. I'll be on the hunt for another loyal product to use.
Claudia
1 guest found this review helpful. Did you?
1 out of 5 stars
16 April, 2026
originally posted on niveausa.com
Bring back the old formula
[This review was collected as part of a promotion.] The new formula of Nivea soft has made Nivea as a brand lose tons of loyal customers, just like when Coca Cola brought in their new formula in 1985 please learn from that brands mistake and bring the old Nivea soft formula back in the United States so people can choose if they want the original cream or vegan version and you’ll get me, my entire family , almost all my friends to turn back to their old beloved cream we all used for ages. Thank you and please consider
Sophia
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5 out of 5 stars
3 February, 2026
originally posted on niveausa.com
Perfect in every way!
This is the best moisturizer I have ever used. It has a lovely texture when being applied, is not greasy, soaks in quickly and, best of all leaves my skin baby soft. I which it was available in a larger size.
MLMcK
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5 out of 5 stars
2 February, 2026
originally posted on niveausa.com
Amazing
This is amazing. Doesn't break me out, and my friends can use it because its finally halal.
Brooke
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3 out of 5 stars
11 January, 2026
originally posted on niveausa.com
New formula sucks
[This review was collected as part of a promotion.] Old formula used to be much better, the new one is kind of sticky and has less hydration. I really liked the original formula.
Cocokla
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1 out of 5 stars
2 January, 2026
originally posted on Nivea
New formula sucks.
I have been using nivea soft for my whole life and it is the only skincare product that my face handles well. I bought a new tube yesterday as I used up my last tube and i woke up this morning with my face fully swollen, red and blotchy. I could barely see out of one eye. Disappointed that the only moisturiser i have ever been able to use is gone. please bring the old formula back.
1 reply from NIVEA team - 8 months ago
Hi Sad, we are so sorry to hear of your experience with your NIVEA Soft Cream. We have made some changes to the formulation of this product. We'd love to help with your experience with this product, please contact us using the below 'contact' button. Thanks, The NIVEA Team
Sad
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5 out of 5 stars
6 October, 2025
originally posted on niveausa.com
Fantastic!
[This review was collected as part of a promotion.] I got this product not long ago, probably a month or so and it is just Fab! I have oily skin but it still fits me perfectly as it makes my face almost look like glass skin. 10/10
Jorile
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1 out of 5 stars
22 June, 2025
originally posted on nivea.ca
Why make changes to an already great product
I have been purchasing the Nivea Soft in 75ml tubes for years. The new ones that I bought are different. They have "Improved
Whip
2 guests found this review helpful. Did you?
5 out of 5 stars
22 May, 2025
originally posted on niveausa.com
Burns the skin
[This review was collected as part of a promotion.] I have been a Nivea soft cream woman for over two decades now. It is time to say bye. My skin burns every time I put it on. Nivea is going to lose the customers with this new formula. PLEASE LISTEN TO PEOPLE AND BRING BACK THE OLD FORMULA. I have been searching for a new product and it is hard. but ONE THING FOR SURE I AM NOT BUYING THIS PRODUCT AGAIN UNLESS THEY GO BACK TO OLD FORMULA.
Shaily
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1 out of 5 stars
30 April, 2025
originally posted on Nivea
20 years later and I will never buy this again.
What an absolutely terrible idea it was to change the formula to this sticky but somehow greasy "vegan" formula. Nivea Soft is now actively gross to use and smells so much worse than it ever did. Tried to give my new tube to a friend and they were not interested so the cream is in the bin. Thanks for rewarding long time customers with this nonsense. Never again.
1 reply from NIVEA team - 1 year ago
Hi Disappointed, thank you for your feedback! We're sorry to hear you were disappointed with the new formulation of the NIVEA Soft Cream. We have made some changes to the formulation of this product to be more sustainable. We'd loved to recommend an alternative, please feel free to contact us using the 'contact' button below. Thanks, The NIVEA Team
Disappointed
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1 out of 5 stars
8 April, 2025
originally posted on Nivea
Soft Moisturising Cream
So disappointed 😞 This is nothing like the original cream. Very light texture and leaves my skin dry.
1 reply from NIVEA team - 1 year ago
Hi Jacqui Thrupp, thank you for getting in contact! We are sorry to hear you were disappointed with the new formulation of the NIVEA Soft Cream. Please feel free to contact us using the contact button below. We'd love to help you find an alternative product. Thanks, The NIVEA Team
Jacqui Thrupp
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1 out of 5 stars
5 April, 2025
originally posted on niveausa.com
Do not like the new White Nivea Cream
I have been using both blue Nivea and White Nivea for years and it has done wonders for my combination skin. I recently tried the new White Nivea Cream with new ingredients and I hate it. It burns my skin and makes me break out. Please bring the old White Nivea back! It is so hard to find a moisturizer that I can use as I have VERY sensitive skin. Thank you!
1 reply from Consumer Care team - 1 year ago
Hi Corrie, Thanks for your review of our NIVEA Soft Cream. We're sorry to hear about your experience. If you can, please retain the product. A Consumer Care Team member is reaching out to you via email to assist you further.
Corrie
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1 out of 5 stars
5 April, 2025
originally posted on niveausa.com
Bad Formula Change
I have used Nivea Soft for over 10 years. It was my "holy grail" moisturizer. I just made it through my last tub of the old formula,and was surprised to see the "new more natural ingredients" label at the store. I decided to buy it and give it a chance of course, but the texture is nowhere near the quality of the old kind. My face felt sticky instead of soft after application, and worst of all, I broke out horribly the next morning. I see customer service is standing behind the new formula in the reviews, but here I am, yet another longtime customer letting everyone know it sucks.
1 reply from Consumer Care team - 1 year ago
Hi Isabela, Thank you for reviewing our NIVEA Soft Cream. We're sorry to learn you're disappointed in our current formula. Our Consumer Care Team would like to help. Please retain your product for reference if possible. We're reaching out via email with next steps and to assist you further.
Isabela
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5 out of 5 stars
9 March, 2025
originally posted on niveausa.com
Burns my face
This new formula is awful, there was a distinct burning on my skin, I checked the package for expiration date or something to explain.. it was then I saw the “new formula” makes me sad, had been using for years. Please fix this formula.
John84
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5 out of 5 stars
3 March, 2025
originally posted on niveausa.com
Better Than Any Others!
You know that oily feeling you get, or the feeling some lotions give where it leaves like the a thick waxy layer? This leaves none of that! It actually absorbs into the skin! I'm 40 and I've finally found my lotion!
Mal
2 guests found this review helpful. Did you?
1 out of 5 stars
27 February, 2025
originally posted on niveausa.com
formula
The new formula didn’t only make my skin dry. It made my skin break out and burn. This new formula is horrible please change it back
1 reply from Consumer Care team - 2 years ago
Hi Tate, Thank you for sharing your experience with our NIVEA Soft Cream. A member of our Consumer Care Team is replying to you directly via email. We'd like to learn more and obtain additional product details if possible. Please retain the product if you are able. Thank you.
Tate
2 guests found this review helpful. Did you?
1 out of 5 stars
18 February, 2025
originally posted on Nivea
So many years now ruined
I've been using this since I was a teenager, I've noticed over the last month or so it's changed. Doesn't have that nice soft feeling, leaves my face irritated. Absolutely shattered, I now have to be on the hunt for a new cream.
1 reply from NIVEA team - 2 years ago
Hi Jessica, thank you for the review! We are sorry to hear of your experience with the new formulation of the NIVEA Soft Cream. We'd love to help recommend an alternative product that would be more suitable for your skin, please feel free to contact us using the 'contact' button below. Thanks, The NIVEA Team
Jessica
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1 out of 5 stars
14 February, 2025
originally posted on Nivea
Unsatisfied new formula
[This review was collected as part of a promotion.] As a daily face routine user of Nivea moisture for over 20 plus years, absolutely loving the feeling and results I can now say this new formula is a fail. It stings my face and leaves it dry. Does not hydrate skin at all. I've tried looking for the old stock everywhere to bulk up on. Bring back the original formula please, it never needed changing.
1 reply from NIVEA team - 2 years ago
Hi Hailz, thank you for your review! We are sorry to hear the new formulation of this product did not work for your skin. Please contact us via the 'contact us' button below, we'd love to hear more about your experience with this product. Thanks, The NIVEA Team
Hailz
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1 out of 5 stars
7 February, 2025
originally posted on niveausa.com
Horrible new formula
The new formula leaves my skin very dry. It is vv sticky and I have burning sensation after application. I have been using the old formula for 15 years now and don’t want to change. Please bring back the old formula!
Pvk
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1 out of 5 stars
1 February, 2025
originally posted on Nivea
New formula
[This review was collected as part of a promotion.] New formula is awful, have been checking everywhere and buying all the old ones. Will not buy the new one. It doesn't soak in and leaves a greasy film.