Face masks are labeled for a wide range of skin types—examples include oily, acne-prone, normal, combination, dry, very dry, mature, and sensitive—depending on the product formula.
Sheet and hydrogel masks are typically left on for about 15–30 minutes. Some peel-off or drying masks are meant to be left until they dry (often around 15–20 minutes for some formulas). Always follow the specific product instructions.
Masks are available scented and unscented (fragrance-free). Common scents noted in listings include peppermint and aloe, plus general "fresh" or perfumed formulations.
Under-eye masks commonly contain hydrating and brightening ingredients such as hyaluronic acid, vitamin E, aloe vera, vitamin C, peptides, and marine extracts. They typically advertise benefits like hydration, brightening, depuffing, and reducing the appearance of fine lines or wrinkles.
Typical advertised benefits include deep hydration and moisturizing; pore cleansing and reduced pore appearance; detoxifying and deep-clean effects; brightening and dark-circle reduction for eye masks; oil control and anti-acne effects; and smoothing or reducing the look of fine lines.
Charcoal and clay masks are used for deep cleansing and detoxifying: drawing out impurities, absorbing excess oil, controlling shine, reducing the appearance of pores, and supporting anti-acne effects.
