Many listings use clear keto wording such as "Keto-Friendly" or "Keto-friendly." Some products also display related certifications or diet labels — for example, "Paleo and Keto Certified."
Listings show several formats and textures, including liquid sauces, chunk-style salsas, creamy cilantro sauces, and spicy mayo–style spreads.
Some listings explicitly state nutritional notes such as "0g Sugar" or "No Sugar Added." One listing shows an example calorie note of "Only 80 calories per serving."
Spice levels range from mild to hot. Some listings are labeled "Spice Level: Mild" while others are labeled "Spice Level: Hot," and reviews often note a noticeable kick without overwhelming heat.
Some gut‑friendly options call out specific omissions such as "made with no onion or garlic," and others are labeled "No Sugar Added."