makeup cleanser balm

Cleansing balms commonly transform during use: many melt from a solid into an oil on contact with skin, some emulsify into a milky texture once you add water, and a few are described as sorbet-like that dissolve into the skin.

Apply a small amount (often a dime-size) to dry skin and massage to dissolve makeup and oils. Add a little water to emulsify the balm—many turn milky or more oil-like—then continue massaging and rinse thoroughly. Some products recommend following with a water-based cleanser.

Cleansing balms are marketed for a wide range of skin types: normal, dry, combination, oily, sensitive, mature, and acne-prone skin. Many listings also state they’re suitable for “all skin types” or highlight formulations for extra-sensitive skin.

Many cleansing balms are effective at removing long-wear and waterproof makeup, but some waterproof formulas may take longer to dissolve. In those cases, extended massaging, emulsifying with water, or a follow-up cleanse is often recommended.

Cleansing balms typically leave a hydrating, non-drying finish—skin is often described as nourished, smooth, moisturized or plumped. When rinsed or emulsified properly, many users report little to no greasy residue.

Cleansing balms are usually used as the first step or a pre-cleanse to dissolve makeup and surface impurities. They are commonly followed by a water-based cleanser as a second cleanse.