Many formulas include barrier-supporting and skin-protecting actives such as colloidal oatmeal, ceramides (including specific ceramide types), hyaluronic acid, glycerin, niacinamide, shea butter, and botanical extracts like licorice root extract.
Age indications vary by product: some are labeled for infants (e.g., 0–6 months or 3 months and up), others for 1 year and up, 18 years and up, or for 'all ages' or family use.
They commonly target sensitive and dry or very dry skin, and many are also listed as suitable for normal, combination, oily, and mature skin types.
Ingredients commonly emphasized include ceramides, colloidal oatmeal, hyaluronic acid, glycerin, niacinamide, and emollients such as shea butter.
The National Eczema Association Seal of Acceptance or Approval is a recurring certification shown on many eczema- and sensitive-skin products.