Finishes range from glossy and dewy to matte and semi-matte. Product descriptions commonly include gloss; radiant, natural, or illuminating (high-shine) finishes; dewy/high-shine; matte; and semi-matte options.
These products are labeled for a broad set of skin types—commonly oily, dry, combination, normal, sensitive, and mature—depending on the item.
Coverage typically ranges from sheer and light up to medium. Many formulas are buildable so you can layer from a sheer tint to medium coverage.
Eye products often emphasize waterproof and smudge-proof formulas, long-wear or conditioning gels, and mascaras that claim durable hold without flaking or clumping.
Many products advertise extended or 24-hour wear and describe formulas as waterproof, smudge‑proof, sweat‑ and humidity‑resistant or transfer‑resistant.