They are advertised as made with 100% whole grains, no artificial flavors, no colors from artificial sources, and in many cases no artificial preservatives; several items also note 30% less fat than regular potato chips.
For the fiber variety, a 1 oz serving lists 3 g of fiber and 6 g total fat. The listing also compares this to regular potato chips (10 g fat per 1 oz serving) and states these chips have 30% less fat than regular potato chips.
The shelled sunflower seeds are roasted and sold ready to eat. A 16 oz pack is shown with 7 servings; per serving: 190 calories, 8 g protein, and 2 g fiber.
On-the-go formats shown include single-serve 1 oz bags and canisters of minis. Party or group formats include party-size bags and larger multi-bag variety packs.
Several chip descriptions state they are "Heart Healthy" and note they contain 30% less fat than regular potato chips.
The chips are repeatedly advertised as having no artificial flavors and no colors from artificial sources; some listings also state no artificial preservatives.