Items span infant through preschool. Suggested age labels in this selection include: 3–36 months; 6–36 months; 18 months and up; 2–5 years; 3 years and up; and 4 years and up.
Many items include music, lights or light-up elements, sound effects, buttons or touch inputs, and motion or moving parts. Several also list extras such as volume control and multiple play modes.
Some electronic toys offer bilingual content, with English and Spanish responses, songs, and instructions available.
The category includes classic board games, kid-friendly electronic toys (handheld devices and interactive laptops/tablets), and interactive learning books.
Board-game entries commonly list player counts of 2–4 players or 2–6 players. Playing times vary by game type: some action-style games run about 5–15 minutes, while classic party or preschool board games are shown at 30 minutes or more.