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Playtex 18 Hour Sensational Support Wireless Full-Coverage Bra - 2 of 4Playtex 18 Hour Sensational Support Wireless Full-Coverage Bra - 3 of 4Playtex 18 Hour Sensational Support Wireless Full-Coverage Bra - 4 of 4
Playtex 18 Hour Sensational Support Wireless Full-Coverage Bra - 1 of 4

Playtex 18 Hour Sensational Support Wireless Full-Coverage Bra White 34DD Women's

$17.99 reg $43.00
Sale save $25.01 (58% off)

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • WIREFREE COMFORT - Non-foam cups deliver superb support without wires.
  • FAMOUS M-FRAME - Flexibly supporting women in comfort for decades.
  • SIDE & BACK SMOOTHING - Built-up back with side smoothing delivers a flattering fit.
  • THE STRAPS - Fully adjustable straps conveniently adjust in the front.
  • MOVE THE WAY YOU WANT - Exclusive Spanette fabric with 4-way stretch for ease of movement.
  • 4-WAY SUPPORT - The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps

About this item

Fit & style

  • WIREFREE COMFORT - Non-foam cups deliver superb support without wires.
  • FAMOUS M-FRAME - Flexibly supporting women in comfort for decades.
  • SIDE & BACK SMOOTHING - Built-up back with side smoothing delivers a flattering fit.
  • THE STRAPS - Fully adjustable straps conveniently adjust in the front.
  • MOVE THE WAY YOU WANT - Exclusive Spanette fabric with 4-way stretch for ease of movement.
  • 4-WAY SUPPORT - The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps
SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day - minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds - retro style and modern stability.

playtex-18-hour-bras

bra
band size underbust (in inches)
34 33-34
36 35-36
38 37-38
40 39-40
42 41-42
44 43-44
46 45-46
48 47-48
50 49-50
52 51-52
54 53-54

All sizes in inches unless otherwise noted.

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: 3 Row/3 Column Hook Closure
Bra cup construction details: Soft Cup
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012502656
UPC: 042714049173
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The reviews highlight a mix of satisfaction and disappointment with the bras, particularly regarding fit and quality. Many guests appreciate the comfort and support provided by the bras, especially the stretch straps and wireless design. However, concerns about sizing inconsistencies and material quality have been raised. Overall, guests value the long-standing reputation of the brand but hope for improvements in future designs to meet their expectations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1786 reviews
    5 out of 5 stars
    5 July, 2026
    originally posted on One Hanes Place
    Image

    Good Choice

    Great Bra been buying them for a two decades
    Did you find this review helpful?
    2 out of 5 stars
    1 July, 2026
    originally posted on One Hanes Place
    Image

    Different

    I’ve been using this website at least 5 years, may be closer to 10. The fit and design are different. It seems they are running smaller and the side panels are more “solidly” made than the “airy” design we all know and love. Truth be told, past 2 orders have left me dissatisfied and I’m not sure where to turn to now.
    Nurse April
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026
    originally posted on One Hanes Place
    Image

    Not good quality

    I love playtex and have used them over several years - but this item's was truly not in the grade where I would put playtex at. It is sad that there are no stores close by to go check them out, but had to return them back to the manufacturer. Hope they look closely and improve the quality of their product instead of introducing many new ones ....
    plyxLove
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on One Hanes Place
    Image

    Playtex Bras

    I love these bras mostly because of the stretch straps. The bras themselves are also comfortable and I love the fit.
    RoseyH
    Did you find this review helpful?
    1 out of 5 stars
    7 October, 2025
    originally posted on One Hanes Place
    Image

    18 hour SUPPRT Bra

    I ordered a Playtex 18 hour SUPPORT BRa like I have done for msny years. To be honest the quality has been going down hill for a long time. With this order I got a flimsy bra with thin straps and very small padding that did nothing but dig into my shoulder!! The bra itself is totally differen than the ones I have bought for years. If you want to make a worthless bra, that's up tp you, but dont advertise it as an 18 hour SUPPORT BRA. IT IS NOT. I WILL NEVER BUY ANOTHER ONE!
    Kk sc
    Did you find this review helpful?
    3 out of 5 stars
    5 September, 2025
    originally posted on One Hanes Place
    Image

    not sure why it has "waffles" across the nipples

    Purchased, hoping for some support but the bra has "waffles" along horizontal line of the nipple area. I tried adjusting it over and over and something is wrong with the material or the sizing..
    jpagid0123
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2025
    originally posted on One Hanes Place
    Image

    gym support bra!

    excellent non-wire support bra for strenuous gym workouts, both cardio AND muscular-skeletal!
    runner champ
    Did you find this review helpful?
    3 out of 5 stars
    29 June, 2025
    originally posted on One Hanes Place
    Image

    Nice color

    The cups seem bigger than expected and the ban a little tighter than expected. 44D. It does support without wires.
    Vettb
    Did you find this review helpful?
    4 out of 5 stars
    14 May, 2025
    originally posted on One Hanes Place
    Image

    nice bra

    This bra is comfortable and has good support.
    Renee K
    Did you find this review helpful?
    1 out of 5 stars
    21 March, 2025
    originally posted on One Hanes Place
    Image

    Don't waste your money!

    So disappointed! Ordered my usual size, and the band is 1-1/2" shorter then the other style I ordered, both Playtex. Will have to get a bra extender to be able to wear without it feeling like a tourniquet on my ribs. The fabric is very scratchy, even after washing. And the B cup is more like a C.
    Sprite
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2025
    originally posted on One Hanes Place
    Image

    #0655

    Bring back bra #0655, the only bra that fits me and I can adjust the straps from the front.
    Angel Josie
    Did you find this review helpful?
    3 out of 5 stars
    3 February, 2025
    originally posted on One Hanes Place
    Image

    Another good buy!

    Pretty good fit and very comfortable! Only problem is the somewhat pointy cups! It’s not too bad though!
    Lilbit601
    Did you find this review helpful?
    2 out of 5 stars
    29 January, 2025
    originally posted on One Hanes Place
    Image

    Poor cup seaming details

    Comfortable and supportive HOWEVER the SEAMS across the cups are PUCKERED and VISIBLE under clothing
    loretta53
    Did you find this review helpful?
    4 out of 5 stars
    8 December, 2024
    originally posted on One Hanes Place
    Image

    Wide comfort

    I would like the area under the arms to be wider top to bottom
    YvonneMPage
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2024
    originally posted on One Hanes Place
    Image

    Great bras

    I have always love the Playtex bras. These stand up great
    Ladypackrat
    Did you find this review helpful?
    1 out of 5 stars
    29 September, 2024
    originally posted on One Hanes Place
    Image

    too small

    I couldn't even fasten this bra, even though I ordered the same size as other bras same brand.
    sarahnm
    Did you find this review helpful?
    5 out of 5 stars
    27 September, 2024
    originally posted on One Hanes Place
    Image

    Love!

    Very comfortable and the support is amazing
    Emilysc
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2024
    originally posted on One Hanes Place
    Image

    Great support, great fit! Needs lining for comfort

    Great support, great fit! But I wish it was lined.
    Lynette
    Did you find this review helpful?
    5 out of 5 stars
    3 August, 2024
    originally posted on One Hanes Place
    Image

    Best Bras

    Best bras I have ever found to wear.
    Darrylynn
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2024
    originally posted on One Hanes Place
    Image

    Playtex 18-hour bra

    I have been wearing this particular style bra for years. I love it. Thank you for still making it.
    Elizabeth S
    Did you find this review helpful?

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