$26.00 when purchased online
Target Online store #3991
About this item
Highlights
- The first brow pencil with fibers AND powder!
- Formula with silk cotton tree fibers adheres to skin & hairs to volumize, fill & define
- Natural-looking texture & fullness
- 12-hour* longwear
- Transfer-proof & waterproof
- 97% said brows look instantly volumized**
- 95% said it creates depth & dimension**
- * instrumental test on 20 participants **self-evaluation by 115 volunteers after 1 week
Description
WHY WE LOVE IT:
Turn up the brow VOLUME!
This highly pigmented, easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing hairs to build depth & dimension and creating lightweight volume. The result? Fuller-looking brows that look soft, natural and last all day! Includes spoolie for effortless blending.
TIPS & TRICKS:
Build & blend!
Stroke lightly across brow from front to tail, then fill in sparse areas. Blend with spoolie. Sharpen with Benefit’s All-Purpose Sharpener (sold separately) for best results.
Beauty Tip:
Select a shade down from brow hair color for a more natural looking brow. Select true to hair shade for a more bold brow. Layer with Gimme Brow+ eyebrow gel for brows that look EXTRA volumized.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Turn up the brow VOLUME!
This highly pigmented, easy-to-use, volumizing brow pencil combines fibers AND powder, attaching to existing hairs to build depth & dimension and creating lightweight volume. The result? Fuller-looking brows that look soft, natural and last all day! Includes spoolie for effortless blending.
TIPS & TRICKS:
Build & blend!
Stroke lightly across brow from front to tail, then fill in sparse areas. Blend with spoolie. Sharpen with Benefit’s All-Purpose Sharpener (sold separately) for best results.
Beauty Tip:
Select a shade down from brow hair color for a more natural looking brow. Select true to hair shade for a more bold brow. Layer with Gimme Brow+ eyebrow gel for brows that look EXTRA volumized.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Filling
Net weight: .42 Ounces
TCIN: 88827472
UPC: 602004135278
Item Number (DPCI): 342-02-6324
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mica, silica, dimethicone/divinyldimethicone/silsesquioxane crosspolymer, polymethyl methacrylate, synthetic fluorphlogopite, pentylene glycol, peg-10 dimethicone, caprylyl glycol, triethyl citrate, magnesium aluminum silicate, phenylpropanol, methylpropanediol, algin, dehydroacetic acid, ethylhexylglycerin, sodium polyacrylate, citric acid, dipropylene glycol, glyceryl caprylate, cellulose, benzyl alcohol, tocopherol. [+/- ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].
Shipping details
Estimated ship dimensions: 0.61 inches length x 0.59 inches width x 6.89 inches height
Estimated ship weight: 0.42 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyebrow pencil is celebrated for its ease of use, natural finish, and long-lasting wear. Guests appreciate the range of shades available, which cater to various hair colors, and the pencil's ability to create full brows without looking harsh. The inclusion of a spoolie is a plus, although some guests encounter issues with sharpening due to the pencil's design.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3765 reviews
50% would recommend
2 recommendations
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Amber - 1 month ago, Verified purchaser
- Skin type: Combination
- Eye color: Green
- Skin tone: Light
- Hair color: Blonde
Love it, goes on nicely, perfect color match for my dark blonde hair
I love it!
5 out of 5 stars
- 6 months ago
originally posted on benefitcosmetics.com
So far, the best eyebrow pencil I've tried. It leaves a very natural look and fills in where needed. I love it!
Runs off and colour is off
1 out of 5 stars
- 6 months ago
originally posted on benefitcosmetics.com
I'm normally a 3.75-4 in Benefit brow products but had to go a 2 warm Blonde because everything else was way too dark. When I put it on, it runs off and smudges in no time. Worst brow product ever.
Sharpen to bits
1 out of 5 stars
- 8 months ago
originally posted on benefitcosmetics.com
The one star is for developing the perfect colour, however, the amount of sharpening needed to be done without breaking a piece is unfathomable. Each time I thought it was sharpened to get a little bit of product to appear all around, the piece snapped off. The durability is for the investment does not match.
My bestie
5 out of 5 stars
- 9 months ago
originally posted on influenster.com

I love this eyebrow pencil with all my heart. I usually use two colours: most of the time-2.5 neutral blonde and some time 3.5 Neutral Medium brown. 2.5 it is more lighter and colder shade then 3.5. I prefer to put on 3.5 shade for evening makeup, for everyday 2,5 looks more natural for me considering my facial tone and hair colour. The pencil is medium soft, on other side there is a brush , which one doing a good job. I also use the different Benefit products for my eyebrows for make them perfect. This pencil is not cheap, but compared to different eyebrow pencil , this one I can use 2,5-3,5 months every day. Different pencils , which I tried , run out faster.
Forever Repurchase
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

I will always have this product in stock no matter the amount of eyebrow products I'm trying out! This is the most reliable for a natural finish that will last all. day. long. and doesn't look like your grandma's drawn on eyebrows. I have areas completely thinned out and it still wears all day without having any hair to cling to.
Love the pigmentation on this!
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

Great product for the brows! Love the packaging and it's quality for sure! It is very pigmented and the texture is perfect to style any brow! The formula is amazing, it hold your brows for long and the applicator is very precise!
Easy to use
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

I feel brow pencils are so underrated. They are so easy to use and mess free. You can go as light or dark as you like. It has greater precision. Makes my brows look full without looking harsh
Unable to sharpen pencil
1 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
I like and use other benefit brow products and I liked this product too. Until you have to sharpen it. When you attempt to sharpen this pencil, you're first able to remove the outside wood but then you encounter the plastic enclosed brown pencil. You cannot sharpen the plastic enclosure off. I used a standard pencil sharpener, a knife and a razor blade. The hard plastic removes but it take the pencil with it. Terrible for the money and a disappointment with benefit's design. I've attached what is left of this pencil after attempting to sharpen. It's almost comical.
Finally a color and texture that's perfect for me
5 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
I'm a natural redhead (copper shade) and its so hard to find a color that works for me. I was using #2 for a while, it just wasn't right but the closest i could get and i tried #3 but it wasn't right either. So here comes 2.5 and its perfect! I like this pencil version better than the automatic ones, it goes on and rakes through the brows effortlessly. Please keep this pencil around and don't change the colors or formula because it really is perfection.
Great pigmentation
5 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
[This review was collected as part of a promotion.] The pigment is great, super soft and natural looking. I only using this from now on. Super recommend this. It looks really natural and it last a long time
Simply the best!
5 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
Benefit, PLEASE never ever ever get rid of or discontinue this beloved product unfortunately, I don't have much brow at all. Just a few hairs on each side. When I tell you that I've tried every brow pencil and brow pen- I truly have and NOTHING has ever worked for me quite like this magical pencil this is the ONLY product that makes it look as though I have NATURAL beautiful brows. I've never seen anything else like this magical product in the market. I have ONLY used this beloved volumizing/fiber pencil since I got it when it first released. I love many of your products, but this pencil is by far my most favorite thing from your brand and one of my top HOLY GRAIL products in my day to day routine. I promise to be a customer forever- please never get rid of this magical formula! You truly are such an innovative brand. Love you guys so much!
I love!!
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

I love this product! It comes with the pencil and a spoliy. It lasts all day with brow glue. It applies very smooth and gives a nice color. I totally recommend.
Pencil does not sharpen
1 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
Would not recommend - same issue others have reported with the pencil keeps breaking off. Very frustrating
Pulls out brow
1 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
I love Benefit eye products. This brow pencil pulls out my brow hairs. I've used other brow pencils in between. When I return to this pencil I lose my brow.
Eyebrow pencil
1 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
I bought this pencil just before Christmas for £24.50. It is awful and does nothing for my brows and no colour. So I tried to sharpen it but it just keeps breaking so it is now unusable. An expensive pencil and a complete waste of money.
1 reply from benefitcosmetics team - 1 year ago
Hi there, Thank you for taking the time to leave a review. We are so sorry for your disappointment. Please contact customercareuk@benefitcosmetics.com & a member of the team will be happy to help you. Best wishes
Love it
5 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
[This review was collected as part of a promotion.] I love this product. It's natural and doesn't make your brows look fake. I will definitely recommend it to everyone. This is by far my favorite product.
Impossible to sharpen
2 out of 5 stars
Thumbs down graphic, would not recommend
Melpolrox - 1 year ago, Verified purchaser
- Skin concern: Sensitivity, Aging, Redness, Sun damage
- Eye color: Brown
- Skin type: Dry
- Hair color: Brunette
- Skin tone: Medium
Pencil color is amazing but once you have to sharpen is a nightmare and a waste of money. Could not sharpen, the point kept breaking I wasted more than half pencil try different sharpeners. Impossible to sharpen ;( and it’s expensive! Please fix this problem benefit
Perfect for those novices of us
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

My Black Friday steal; I love this product. It's easy to use and just the right amount of paint to creat a natural looking brow. I have light brows and needed something to darken them. There's no mess or need to be an expert. They help you color in the perfect brow. Will continue to buy them and hope they never discontinue the product. I partner it with benefit brow volumnizing gel and the result are natural looking brows.
The pencil does not sharpen
1 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
I bought the pencil and when I tried to sharpen it, saw that the pencil would keep breaking because of the inner plastic coating which is very sturdy. It went from full size to a third of it before I could use some of the pencil. I did not keep proof of purchase and customer service cannot help.
1 reply from benefitcosmetics team - 1 year ago
Hi there, Thank you for taking the time to leave a review. We are so sorry for your disappointment. Please contact customercareuk@benefitcosmetics.com & a member of the team will be happy to help you. Best wishes