$44.25 sale price when purchased online
$59.00 list price
Target Online store #3991
About this item
Fit & style
- MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
- POSTURE BACK: Crisscrossed design pulls your shoulders back to improve your posture.
- FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size.
- CUSTOM FIT: Wide, cushioned straps adjust to your fit.
- DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
- Care Instructions: Machine wash warm. Line dry. Do not bleach.
- Coverage: Full Coverage
- Closure: Hook & Eye
- Strap Type: Adjustable
- Back Style: Posture Back
- Support Level: Firm
And hello to wire-free support, front-to-back. Not only does our front-close, posture-back bra make things a little easier, but it makes things a little smoother, too.
Sizing: Womens Plus
Material: 40% Polyamide, 30% Polyester, 20% Cotton, 10% Elastane
Fabric Name: Knit
Garment Style: Front Hook and Loop Fastener
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 90018950
UPC: 889902113755
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 8 inches width x 0.44 inches height
Estimated ship weight: 0.389 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Glamorise
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This bra offers a unique combination of comfort and support, making it a great choice for everyday wear. Many guests appreciate the front closure design, which simplifies putting it on, and the back support that alleviates shoulder strain. While some guests experienced sizing issues and wished for additional padding, the overall sentiment leans towards satisfaction with its fit and functionality. It's a versatile option for those seeking a wireless bra that prioritizes comfort and posture support.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 214 reviews
comfort: 1 out of 5
sizing: true to size
value: 1 out of 5
0% would recommend
1 recommendations
Not what I expected
1 out of 5 stars
Michelle L. - 7 days ago
originally posted on Glamorise
Not what I thought it was I thought it was underwire. My mistake trying to return.
Return
3 out of 5 stars
Joellen V. - 13 days ago
originally posted on Glamorise
Comfort but the seam was too bumpy and noticeable.
MagicLift Front-Closure Posture Back Bra Blue
2 out of 5 stars
Susan T. - 21 days ago
originally posted on Glamorise
This bra is very pretty. The clasps on the back of the straps caused tremendous itchiness on my back. I returned the bra.
Wrong Choice
4 out of 5 stars
Celeste C. - 22 days ago
originally posted on Glamorise
Nice! I like the back support, but wrong style for me. I found the front closure awkwardly tight. Maybe I need to size up on this one.
Quality not as before
1 out of 5 stars
Melissa M. - 23 days ago
originally posted on Glamorise
I’ve ordered these same bra’s for a few years now. Loved them. But not these. The material has changed and it is not the same as before. The bra’s were returned. They fit differently now.
Real Magic lift
5 out of 5 stars
- 25 days ago
originally posted on Glamorise
❤️❤️❤️❤️❤️ love them! Definitely a keeper, they arrived in no time at all, very comfortable and the front closure makes it much easier to put on and take off.
Best ever
5 out of 5 stars
Ilene S. - 26 days ago
originally posted on Glamorise
Fits great love the color looks fantastic under tees
Front Close Bra
5 out of 5 stars
Kathleen T. - 28 days ago
originally posted on Glamorise
This style bra is all I wear. How about making it in red?
Buyer, Heather
1 out of 5 stars
Heather K. - 28 days ago
originally posted on Glamorise
I am a first time glamorise client and was super excited to get my new bra. Unfortunately for me I have been terribly disappointed with it. I have found it to be very uncomfortable. I have worn it twice since purchase and both times same uncomfortable feeling. Rolls up terribly bad under my breasts and for a front close there is consideration of breasts. I would not recommend this particular bra. Was disappointed with the support I thought it would provide as well.
Excellent Support with no wires
5 out of 5 stars
Joann D. - 1 month ago
originally posted on Glamorise
This bra is so comfortable and supportive. I love front-close bras because they are easier yo get on and off with a bad shoulder. It is extremely supportive without an underwire, which I detest. These are the best bras ever!
Best bra ever!
5 out of 5 stars
Patricia P. - 1 month ago
originally posted on Glamorise
I have a horrible time finding a bra strap that isn’t constantly falling off my shoulders!! This is the most aggravating thing about Bras for me!!! But so far this one has not slipped off my shoulders. I love the way the back is. Only thing is it will show with some of my summer dresses & tops. I’m thinking of trying another style that hopefully won’t show Maybe you can make a suggestion??Thank you 🤗
This bra doesn't offer the support that I expected. After washing a few times, it died. Lasted about one month. I expected more for the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
Front close bra - 3 months ago, Verified purchaser
Front hook, no wire bra. I liked the ease of fastening, however, the straps were irritating and didn't offer the support or life expectancy I expected. Pricey for a bra that lasted only 1 months.
1 reply from Glamorise team - 1 month ago
Thank you for your feedback. We're so sorry to hear that this style didn't provide the support and durability you were looking for. We're more than happy to help you find another Glamorise bra that suits your needs. Please feel free to reach out to us directly for assistance or with any further questions. We're here to help!
MagicLift Front-Closure Posture BAck Bra Blue Band/ 50
1 out of 5 stars
cynthia C. - 7 months ago
originally posted on Glamorise
The bra seemed very well made, but it actually BUCKLED on me, even though it was the same size, 50C as another style I ordered. So, for that reason, I do not like this one for me. It may work very well on someone who has rounder, fuller breasts...? (I am 71, so I no longer am in that category! : )
Great fit
4 out of 5 stars
Debbie H. - 1 year ago
originally posted on Glamorise
Fit was great support lacking some yet better than some.
Cup fullness
3 out of 5 stars
Beverly M. - 1 year ago
originally posted on Glamorise
I ordered a DD front closure bra & found it to be too full in the cup. I have worn these bras in rear closure for years in that cup size with no issue. So I returned the DD for a D and had the same problem. Disappointed!!!
Halfway there
5 out of 5 stars
Wanetta B. - 2 years ago
originally posted on Glamorise
I really appreciate this bra it's lift and separates, feels so good to have the support I need, I will be buying another one, Thank you
Magic Lift Front-Closure Posture
5 out of 5 stars
Betty J. - 2 years ago
originally posted on Glamorise
Love the bra very comfortable. The support is great, This is my third one.
No impressed!
2 out of 5 stars
Theresa C. - 2 years ago
originally posted on Glamorise
Not impressed. Cup size is larger them my usual size. Unable to wear