Sponsored
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty
$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Cosmetic Coverage: Full
Product Form: Balm
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233074
UPC: 602004161208
Item Number (DPCI): 342-02-7000
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1374 reviews
Play well with drier skin types
4 out of 5 stars
naomih27_6378 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product for free for my honest review. Overall I like this balm bronzer. I have light skin and was concerned about the shade med-deep but it actually blends in so well that I can make it work.. Doesn't irritate or break out my skin. Wears well throughout the day. I have drier skin so this works well with that. Can definitely be built up but I keep it light due to having a darker shade. If your needing an easy go to bronzer go with this.
Love
5 out of 5 stars
followb_6335 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love benefit cosmetics. I’ve been using the hoola bronzer for years. This is a new version that was fun to add to my summertime routine. Will keep using.
Works good
4 out of 5 stars
shebby1992_6514 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Super cute packaging. Easy to apply and it lasted for my day out. It matched pretty well with my skin tone. Didn’t look unnatural. Didn’t notice a scent with this product.
Nice
3 out of 5 stars
shahnaseal_5978 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I like this but it’s more sheer than i expected it to be. It does blend nicely and easily and is buildable. I just expected more of a color payout and that’s really my fault for not really noticing they consider it sheer.
Good pigmentation
5 out of 5 stars
jessoli94_1465 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Very good pigmentation!!! I tried to build layers and it worked out great, I also add some powder contour to help fixing it, and it lasted longer for me
Decent
3 out of 5 stars
mariahc121_3617 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Not my favorite the packaging is so so so super cute but the shade was just a little dark and the blendabilty is okay a little greasy kinda, I wouldn't buy it unless it was on sale because of that but it's a good product just a little bit too much for the value of jt in my option 😊
Natural glow
4 out of 5 stars
marlenip2_8455 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love this bronzing balm! It goes on smooth and blends easily. The color looks natural, not orange or too shiny. It gives my skin a nice sun-kissed glow and lasts all day. A little goes a long way.
Smooth natural glow, perfect for everyday!
4 out of 5 stars
joellenh1_9710 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was looking for an easy, everyday bronzer and the Hoola Wave Bronzing Balm definitely delivers! The formula is super creamy and blends like a dream, giving a natural, sun-kissed finish that’s perfect for daily wear. I chose the shade Medium, and while it looked pretty deep in the tin, it applied much lighter on my skin — more of a subtle warmth than a strong bronze. It ended up blending perfectly with my skin tone, but if you want a deeper contour or a more intense bronzed look, you might need to build it up or go for a darker shade. Overall, it’s a beautiful, effortless bronzer that’s perfect for that no-makeup makeup vibe!
Love it
5 out of 5 stars
evam341_6199 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] You honestly can’t go wrong with benefit. The powder is very easily customizable and you can build to the coverage you want. It’s a very sun kissed natural glow.
Good Pigmentation
4 out of 5 stars
vanessac383_550 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] “I received these products for free from influenster and brand (s) in exchange for my honest review”. I like the packaging and the design, the bronzer has good pigmentation and it blends well.
Buildable Converage
4 out of 5 stars
shelbyb107_5153 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was really surprised how much I enjoyed this product, I typically just use a powder bronzer and this one is a balm. It applies very nicely with a makeup brush allowing buildable coverage and it blends really nicely as well. I would definitely just use this for a nice subtle bronzer. The packing is also super convenient and sleek, easy to take on the go!
The BEST bronzer hands down!!
5 out of 5 stars
takiyahd2_1158 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m OBSESSED with this bronzer! I was never a bronzer girly and now I find myself picking it up every routine! The packaging I LOVE, something about the wave pattern is so cool to me! It’s very blendable and buildable on my skin, the bronzer feels super soft and easy to apply on my cheekbones! It doesn’t really have a scent, just a makeup scent I guess! A 10 out of 10 for me!
Great Product!
4 out of 5 stars
kaylamariej_7537 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been very very happy with this product!! The texture and finish works nicely for me, it’s great for my olive skin tone. The packaging is very cute too!
I’ve been loving
5 out of 5 stars
yusyado_7552 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been loving the new Hoola Wave Bronzing Balm! It blends so easily into my skin and has such a creamy, smooth texture. The finish is super natural — not too matte, not too dewy — just the perfect. Plus, the packaging is adorable and travel-friendly! Only thing is, the scent is a tiny bit noticeable at first, but it fades quickly.
Soft texture and blends well
4 out of 5 stars
nadiyaf1_1580 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I think the packaging is my favorite part! It’s so sturdy but lightweight and i love running my nails against the waves for ASMR. the bronzer itself is very pigmented and applies well. I used it for contour over my makeup and it blended extremely smoothly. Soft texture and a very soft air brush finish. Would purchase again.
Great for the chav look
4 out of 5 stars
xn1_6870 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is the next generation of bronzing! The finish is a natural satin, there's no scent, and I found it very easy to blend out if I was fast. The intensity is buildable, but the texture is a bit weird to work with if you don't warm it up first. It's drier than a cream, but it's not a powder. I don't love the undertones of Hoola bronzer because I lean cool-yellow/olive, but I can see this working for the chav ladies of the UK.
Super cute
5 out of 5 stars
jaiiraffe_1068 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The package is nice; nothing crazy. When I used my finger, it had extreme coverage. When I use the brush, it lies light and builds to be darker the more you brush. The color ended up being perfect with the brush. I recommend it.
Best on bare skin for a natural look
3 out of 5 stars
crystalp1920_9792 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I find the color payoff for this product to be underwhelming. I have the powder version of this and it performs great. In all fairness it is a shade down from the powder. However when looking at the shades side by side I think they look really close. That said, I tried so many times to get the same color payoff I get with the powder but no matter how much I tried to build it up the color just wasn't there. I probably should have gotten the same shade, instead of going off appearances. I really wanted to love this.
Summer Makeup
4 out of 5 stars
tayuuhh_6903 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The shade wasn’t quite a match for my skin tone, but seemed buildable (at least not until I get my summer tan), however I loved the sheen/shimmer finish of in. Excited to use this summer! Was pretty easy to blend and came in standard blush/bronzer packaging.
Great product
5 out of 5 stars
stephanies2ef4_3496 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love the bronzing balm gives me a lovely tanned look. The texture and finish of the product works great with my other makeup and stays on the whole day. Product has no scent and packaging is cute/minimalist