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Wella Illumina Permanent Hair Color Dye - 10/53 Lightest Blonde Mahogany Gold - Professional Cream Haircolor

Wella Illumina Permanent Hair Color Dye - 10/53 Lightest Blonde Mahogany Gold - Professional Cream Haircolor - 2 of 3Wella Illumina Permanent Hair Color Dye - 10/53 Lightest Blonde Mahogany Gold - Professional Cream Haircolor - 3 of 3
Wella Illumina Permanent Hair Color Dye - 10/53 Lightest Blonde Mahogany Gold - Professional Cream Haircolor - 1 of 3
$18.49 sale price when purchased online
$100.00 list price
Target Online store #3991

About this item

Highlights

  • Offers rich, light-reflective color with advanced Microlight Technology that brings out the natural shine and youthful luminosity of hair strands.
  • Covers up to 100% of grays with a professional-grade permanent hair color formula, delivering salon-quality results with lasting vibrancy.
  • Features a unique Metal Purifier that reduces potential damage caused by metals found in water and helps preserve the hair’s strength.
  • Blends golden tones and mahogany hues for a dimensional, Lightest Blonde Mahogany Gold shade perfect for modern, multi-tonal color effects.
  • Applies smoothly with a creamy texture designed to saturate evenly, ensuring consistent and radiant color from root to tip every time.

Description

Bring light-reflecting brilliance to your hair transformation with Wella Illumina Permanent Hair Color Dye – 10/53 Lightest Blonde Mahogany Gold – Professional Cream Haircolor. This premium salon-grade formula is crafted to deliver natural-looking color results with remarkable depth and dimension. Developed with Microlight Technology, it allows light to pass through the hair strands, illuminating your color from within and enhancing the shine like never before. It’s not just about beautiful tone—it’s about capturing youthful luminosity in every strand. Whether you're covering stubborn gray or refreshing your style, this colorant gives you up to 100% gray coverage with long-lasting vibrancy.

Unlike ordinary hair dye colors, this permanent hair color for men and women goes beyond surface coloring. It contains a built-in Metal Purifier that helps protect hair from the dulling effects of metal impurities often found in water. This helps minimize damage and maintain the strength of the hair during the coloring process. The Lightest Blonde Mahogany Gold shade is a sophisticated blend that balances golden warmth with rich mahogany undertones, perfect for creating a multi-dimensional and modern finish. Ideal for all hair types and tones seeking high-performance color without compromise.

Engineered by Wella Professionals, this haircolor solution not only brings salon-quality results to your fingertips but also helps support the long-term health of your hair. It provides an elevated coloring experience with a creamy texture that glides on smoothly, offering even saturation and reliable development. Because it’s a professional-grade formula, the results are rich, radiant, and fade-resistant. Whether you're achieving a bold transformation or enhancing your current shade, this cream dye ensures brilliance, softness, and a fresh, luminous effect that captures attention from every angle.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Damage Repair
Net weight: 12.55 ounces
TCIN: 1003625673
UPC: 3711704182905
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 5 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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