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Wella Illumina Permanent Hair Color Dye - 7/53 Medium Blonde Mahogany Gold - Professional Cream Haircolor Dye

Wella Illumina Permanent Hair Color Dye - 7/53 Medium Blonde Mahogany Gold - Professional Cream Haircolor Dye - 2 of 3Wella Illumina Permanent Hair Color Dye - 7/53 Medium Blonde Mahogany Gold - Professional Cream Haircolor Dye - 3 of 3
Wella Illumina Permanent Hair Color Dye - 7/53 Medium Blonde Mahogany Gold - Professional Cream Haircolor Dye - 1 of 3
$18.49 sale price when purchased online
$100.00 list price
Target Online store #3991

About this item

Highlights

  • Delivers a rich Medium Blonde Mahogany Gold tone that combines golden warmth and mahogany richness for a beautifully layered color result.
  • Infused with Wella's Microlight Technology to allow light reflection for stunning, naturally radiant and youthful-looking hair color every time.
  • Provides permanent gray coverage while maintaining smoothness and hair health thanks to its professional, creamy application formula.
  • Protects strands from metal-related damage during coloring with a built-in Metal Purifier that helps keep hair feeling soft and resilient.
  • Suitable for both men and women seeking professional, dimensional results with a hair dye that supports shine, strength, and vivid tones.

Description

Elevate your coloring results with Wella Illumina Permanent Hair Color Dye – 7/53 Medium Blonde Mahogany Gold, a professional-grade cream haircolor crafted for dimensional brilliance. This stunning shade fuses golden tones with warm mahogany for a medium blonde that feels rich, elegant, and naturally luminous. Thanks to exclusive Microlight Technology, the formula allows light to pass through the hair shaft, enhancing shine from the inside out. Each application reflects youthful vibrancy while maintaining natural movement and depth. Whether you're aiming for a complete change or subtle enhancement, it’s designed to deliver soft, radiant results for all hair types.

Harness the power of advanced color science with Wella’s proprietary Metal Purifier, which reduces the risk of damage from metal particles present in water. This added protection helps ensure healthy-looking hair post-application, giving you confidence in both the appearance and integrity of your hair. Ideal for both men and women seeking a salon-quality transformation at home or in a professional setting, this cream-based dye covers grays seamlessly while leaving your strands feeling soft, hydrated, and refreshed. The Medium Blonde Mahogany Gold shade brings warm sophistication to every look.

Developed by Wella Professionals, this permanent hair color promises more than just beauty—it supports hair wellness with every use. The smooth, creamy consistency ensures even application and predictable results, while the blend of undertones creates a truly multi-dimensional finish. With long-lasting wear and fade-resistant intensity, your color remains vivid through multiple washes. Designed for those who appreciate the harmony of rich color and high performance, this haircolor is a top-tier choice for lasting elegance and flawless gray coverage. Achieve your color goals while embracing a luminous, healthy glow from root to tip.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Damage Repair
Net weight: 12.55 ounces
TCIN: 1003625677
UPC: 3711704182912
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 5 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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