New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores

Easter is this Sunday, April 5

Easter is this Sunday, April 5

Easter is this Sunday, April 5

Get everything you need to celebrate. Shop Easter now

Get everything you need to celebrate. Shop Easter now

Get everything you need to celebrate. Shop Easter now

I Can't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz - 2 of 4I Can't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz - 3 of 4I Can't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz - 4 of 4
I Can't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz - 1 of 4

I Can't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz

$4.29 ($0.54/fluid ounce)
$3.43 with deals and Target Circle ·

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: Save 20% on I Can't Believe It's Not Butter! oil spray

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • SPRAY AWAY: Instantly add delicious buttery flavor to popcorn, grilled veggies, and more!
  • PLANT-BASED OILS: buttery goodness made with good fats from plant-based oils including soybean and palm.
  • 0 CALORIES PER SPRAY: Up to 4 sprays contributes insignificant amounts of calories and fat. 6 sprays contributes 5 calories, 0.5g fat and 15mg sodium. 1 spray = 1 serving.
  • RICH, BUTTERY FLAVOR: great for topping and cooking. Corn only has ears for us!
  • NO hydrogenated or partially hydrogenated oils.

Description

I Can’t Believe It’s Not Butter! Original Spray, 8 oz. Bottle isn’t just a must-have item for your kitchen, it’s also what you yell pretty much every time you use it. And how fun is that? We’ll tell you: a lot of fun. All it takes is just a few easy sprays to instantly add delicious buttery flavor to your favorite foods. Perfect for grilling meats and vegetables, adding a buttery crust to sandwiches or quesadillas, and making movie theater-style popcorn at home with zero calories per spray, I Can’t Believe It’s Not Butter! is the ultimate hack for leveling up your favorite recipes. Now go ahead and say the name again. Out loud. It feels great, pinky swear.

I Can't Believe It's Not Butter! Original Spray delivers amazing buttery flavor with 0 grams of fat and 0 calories per spray. Spraying 6 times contributes only 5 calories, 0.5 grams fat and 15 milligrams of sodium.

So say it (and spray it) with us: I Can’t Believe It’s Not Butter! isn’t just a good decision, it’s also a pretty good time.

Serving Size: 0.2 g

Serving Per Container: 1130

Amount :

% Daily Value*
Total Fat 0g0%
Sodium 0mg0%
Total Carbohydrate 0g0%
Protein 0g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

water, soybean oil, salt, sweet cream buttermilk, xanthan gum, soy lecithin, polysorbate 60, lactic acid, potassium sorbate and calcium disodium edta (used to protect quality), natural and artificial flavor, vitamin a palmitate, beta carotene (color)
Dietary Needs: 0 Grams Trans Fat, Gluten-Free
Form: Liquid
State of Readiness: Ready to Eat
Package Quantity: 1
Milk source: Soy
Net weight: 8 fl oz (US)
TCIN: 13026190
UPC: 040600341226
Item Number (DPCI): 284-13-0043
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.91 inches length x 3.03 inches width x 7.11 inches height
Estimated ship weight: 0.57 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can I use the spray butter to make peach cobbler?

submitted by Peaches - 5 years ago

  • A: You cannot substitute the butter in peach cobbler for I Can't Believe It's Not Butter! spray.

    submitted byCountry Crock Team - 5 years ago
    Brand expert

Q: Does it need to be refrigerated?

submitted by LizaB - 20 days ago
See all questions (2)

Additional product information and recommendations

Discover more options

Guests are saying

The original spray version of I Can't Believe It's Not Butter is a versatile and convenient alternative to traditional butter, perfect for enhancing the flavor of popcorn, vegetables, and baked goods. Many guests appreciate its low-calorie profile and ease of use, making it a staple in their kitchens. However, some have expressed concerns about the spray nozzle's functionality and the product's taste consistency. Overall, it remains a popular choice for those seeking a healthier butter substitute.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 494 reviews
    quality: 4.57 out of 5
    taste: 4.63 out of 5
    value: 3.71 out of 5
    75% would recommend
    8 recommendations
    1 out of 5 stars
    14 March, 2026
    originally posted on icantbelieveitsnotbutter.com
    Image

    Need sprayers

    I have used the 8 oz. spray for over 35 years and love it but there is a problem. It quits spraying when you are halfway through the bottle. I can't believe that you are not aware of this problem, as it has existed for over 2 years. I intend to keep on using the product but where can I buy several sprays ?
    1 reply from Team Unbelievable team - 14 days ago
    Thank you for being such a longtime fan and for sharing your feedback.💛 We’re sorry to hear about the issue with the spray and appreciate you taking the time to let us know. Your comments have been noted and shared with our team.
    Jim1
    Did you find this review helpful?
    3 out of 5 stars
    13 March, 2026
    originally posted on icantbelieveitsnotbutter.com
    Image

    5* good for flavor, 1* for sprayer function

    I have used this for years and every once in awhile I get one that actually sprays the product. The sprayed almost always just shoots a blob of product onto my food. I have had an old spray bottle that did spray well, and I've had a new bottle that only pumped out a blob. i would LOVE it if the company would improve the sprayer so it consistently actually produces a spray and not a blob of butter. I would rate a 5* if the sprayer was functional and dependable, especially given the cost.
    1 reply from Team Unbelievable team - 14 days ago
    Thank you for being a longtime fan and for sharing your experience.💛 We’re sorry to hear about the inconsistency with the sprayer and appreciate you taking the time to let us know. Your feedback has been noted.
    Nurse Nancy
    Did you find this review helpful?
    1 out of 5 stars
    11 March, 2026
    originally posted on icantbelieveitsnotbutter.com
    Image

    Spray Is a Disaster!!!

    Third bottle, same problem...sprayer clogs after a few uses and then is useless. Tried soaking sprayer in warm water...only worked a few more times then clogged up again. NEVER had this problem before the product formulation was changed. I'm switching to another spray brand.
    1 reply from Team Unbelievable team - 14 days ago
    Thank you for sharing your experience.💛 We’re sorry to hear about the issue with the sprayer and appreciate you taking the time to let us know. Your feedback has been noted.
    DJAG
    Did you find this review helpful?
    1 out of 5 stars
    22 January, 2026
    originally posted on icantbelieveitsnotbutter.com
    Image

    Useless When the Nozzle Gets Stuck

    I wanted to like this, but the sprayer is terrible. After just a short time, the nozzle gets stuck and stops spraying, so no butter comes out at all. I’ve tried shaking it, cleaning the nozzle, and pressing harder—nothing works consistently. When it does spray, it’s uneven and frustrating. The flavor is fine, but that doesn’t matter if the bottle doesn’t function properly. A spray product should actually spray. I won’t be buying this again unless they fix the packaging.
    1 reply from Team Unbelievable team - 2 months ago
    That definitely takes the fun out of a spray 😅 We’re glad the flavor worked for you, and we appreciate you sharing your experience with the packaging - your feedback has been noted 💛
    Jessika
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on influenster.com
    Image

    Best non butter butter tasting spray

    Holy cow I can't believe it's not butter. This butter spray is life changing. Get yours today at a local grocery store near you. This stuff is crazy. I mean, come on, it actually tastes like.Butter and zero calories.Tell me where you can get a 2 for 1. These days am I right?
    toddb40_7599
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    i can’t believe it’s not butter spray

    it tastes terrific on veggies, potatoes, even toast. No cholestral!!
    best tasting
    Did you find this review helpful?
    4 out of 5 stars
    30 September, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Can't get enough!

    We use this spray all the time and have for years. My only gripe is that it no longer comes in a 12 oz bottle. Any plans for bringing back the bigger size?
    gaca
    Did you find this review helpful?
    5 out of 5 stars
    24 September, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    So yummy

    Love it wish we had more. It goes good on anything you would use garlic and butter!
    LadySunbudst42
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Great flavor

    Love this product! Popcorn to veggies. Excellent taste!
    Jackstid
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2025
    originally posted on influenster.com
    Image

    . A must have

    I love this for baking, I usually bake a lot and it’s so much better to buy this than manually spreading the butter on the baking sheet. It works great
    kellyr531_9691
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2025
    originally posted on influenster.com
    Image

    Great option

    I Can't Believe It's Not Butter! Original Spray is a great option for adding light, buttery flavor. Its effectiveness shines for popcorn and veggies, offering a calorie conscious alternative. The packaging, while convenient for spraying, can sometimes get messy or be difficult to pump when the product is low. The scent is a subtle, pleasant buttery aroma, not overwhelming.price is ok.
    adelas26_2097
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Wonderful product

    And using it for years and I’m very satisfied where they can’t believe it’s not better
    MalibuE
    Did you find this review helpful?
    3 out of 5 stars
    16 July, 2025
    originally posted on influenster.com
    Image

    Give it a try!

    As many are, I’ve been dieting for summer! I decided to try using I Can’t Believe It’s Not Butter Original Spray for my morning toast, as well as a substitute for my regular butter needs. While it does make me feel like I’m eating butter, I don’t love the after taste it leaves in my mouth. However, it is a good value for the amount of uses in one bottle, so I will continue to use.
    lisap595_2530
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Great taste

    I have used the spray since it came in the stores. Love when cooking veggies or little potatoes so easy and taste so good. Use it on breads and rolls
    rose
    Did you find this review helpful?
    4 out of 5 stars
    7 July, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Spraying issue

    I love the product, but the pump is a killer on my arthritic hands… ever consider a trigger sprayer?
    EvaA
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    25 June, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Faulty nozzle

    No way to reach out without leaving a review. I am an avid user of your products but had an issue with nozzle on latest purchase of original spray.
    No nickname
    Did you find this review helpful?
    4 out of 5 stars
    6 June, 2025
    originally posted on influenster.com
    Image

    Good not Great

    I bought this to keep in the work refrigerator for easy meal prep. Its spray nozzle makes for convenient and no mess use. With that said, it doesn’t taste exactly like butter, but it gets the job done.
    LoriK
    Did you find this review helpful?
    2 out of 5 stars
    21 May, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Good Butter Bad Functionality

    I enjoy the butter; however the pumper frequently fails and delivers silly string butter instead of a spray. Sometimes you get one that works. Where is Quality Control? SPC my friends!!! try it. It works. Sounds like a Six-Sigma Project is in order. I have a defect if you want it
    Jim D.
    Did you find this review helpful?
    1 out of 5 stars
    20 April, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    spray clogs, product wil lnot spray

    This will be the 3rd product I have had to throw out at least 1/2 of the product . The spray will not work, apears to be clogged, and no product comes out will normal use.
    angel
    Did you find this review helpful?
    1 out of 5 stars
    14 April, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    Gross

    Tried this on my vegetables last night and it was nasty. Is going in the garbage
    Franciie
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy