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I 't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz: Gluten-Free, Soy Milk Source - 2 of 4I 't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz: Gluten-Free, Soy Milk Source - 3 of 4I 't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz: Gluten-Free, Soy Milk Source - 4 of 4
I 't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz: Gluten-Free, Soy Milk Source - 1 of 4

I 't Believe It's Not Butter! Original Vegetable Oil Spray - 8 fl oz: Gluten-Free, Soy Milk Source

4 Questions
$4.79 ($0.60/fluid ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • SPRAY AWAY: Instantly add delicious buttery flavor to popcorn, grilled veggies, and more!
  • PLANT-BASED OILS: buttery goodness made with fats from plant-based oils including soybean and palm.
  • 0 CALORIES PER SPRAY: Up to 4 sprays contributes insignificant amounts of calories and fat. 6 sprays contributes 5 calories, 0.5g fat and 15mg sodium. 1 spray = 1 serving.
  • RICH, BUTTERY FLAVOR: great for topping and cooking. Corn only has ears for us!
  • NO hydrogenated or partially hydrogenated oils.

Description

" I Can’t Believe It’s Not Butter! Original Spray, 8 oz. Bottle isn’t just a must-have item for your kitchen, it’s also what you yell pretty much every time you use it. And how fun is that? We’ll tell you: a lot of fun. All it takes is just a few easy sprays to instantly add delicious buttery flavor to your favorite foods. Perfect for grilling meats and vegetables, adding a buttery crust to sandwiches or quesadillas, and making movie theater-style popcorn at home with zero calories per spray, I Can’t Believe It’s Not Butter! is the ultimate hack for leveling up your favorite recipes. Now go ahead and say the name again. Out loud. It feels great, pinky swear.

I Can't Believe It's Not Butter! Original Spray delivers amazing buttery flavor with 0 grams of fat and 0 calories per spray. Spraying 6 times contributes only 5 calories, 0.5 grams fat and 15 milligrams of sodium.

So say it (and spray it) with us: I Can’t Believe It’s Not Butter! isn’t just a good decision, it’s also a pretty good time."

Serving Size: 1 spray

Serving Per Container: 1130

Amount 1 spray (0.2g)

% Daily Value*
Total Fat 0grm0%
Sodium 0mg0%
Total Carbohydrate 0grm0%
Protein 0grm0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

water, soybean oil*, salt, xanthan gum, soy lecithin, polysorbate 60, lactic acid, potassium sorbate and calcium disodium edta (used to protect quality), natural and artificial flavor, beta carotene (color). * adds a dietarily insignificant amount of fat per spray.
Dietary Needs: 0 Grams Trans Fat, Gluten-Free
State of Readiness: Ready to Eat
Form: Liquid
Package Quantity: 1
Milk source: Soy
TCIN: 13026190
UPC: 040600341226
Item Number (DPCI): 284-13-0043
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.91 inches length x 3.03 inches width x 7.11 inches height
Estimated ship weight: 0.57 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is there any dairy, or dairy derived products, used in this spray?

submitted by Autumn - 1 month ago

  • A: Thanks for your question. I Can't Believe It's Not Butter! Original Vegetable Oil Spray does not contain dairy ingredients.

    submitted byBrand Expert - 9 days ago
    Brand expert

Q: Does it need to be refrigerated?

submitted by LizaB - 7 months ago

  • A: Hello! Yes, I Can't Believe It's Not Butter!® spray should be refrigerated after opening to maintain its best quality. While it is often found in the refrigerated aisle, storing it in the refrigerator once opened keeps it fresh. The manufacturer recommends this for all their spray products. Shelf Life: For best quality, use by the date printed on the container. Safety: Always check the specific packaging for storage instructions. We hope this answers your question!

    submitted byBrand Expert - 6 months ago
    Brand expert

Q: Can I use the spray butter to make peach cobbler?

submitted by Peaches - 6 years ago

  • A: You cannot substitute the butter in peach cobbler for I Can't Believe It's Not Butter! spray.

    submitted byCountry Crock Team - 5 years ago
    Brand expert

Q: How can this be dairy free if it uses sweet cream buttermilk?

submitted by Matt - 2 months ago
See all questions (4)

Additional product information and recommendations

Guests are saying

This butter spray offers a convenient and low-calorie alternative to traditional butter, making it a favorite for many guests. Its versatility shines through as it enhances the flavor of various dishes, from popcorn to vegetables. However, the product's sprayer has received mixed feedback, with some guests experiencing issues with clogging and inconsistent spraying. Despite this, many appreciate its taste and ease of use, making it a staple in their kitchens.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 536 reviews
    quality: 4.56 out of 5
    taste: 4.7 out of 5
    value: 3.89 out of 5
    77% would recommend
    9 recommendations
    5 out of 5 stars
    21 September, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Where can I find it?

    I use this all the time but now I can't find it anywhere. Is it discontinued?
    1 reply from Team Unbelievable team - 9 days ago
    Nothing's worse than reaching for your go-to garlic spray and finding an empty shelf. We're glad it's become such a regular in your kitchen.
    Daria
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Bring it back!!!! Plz

    Like many others I am on a witch hunt for this. It’s so good and I’m so sad I can’t find it anywhere anymore :(
    1 reply from Team Unbelievable team - 11 days ago
    Missing it that much says it all, and we're so glad it won you over 💛
    BunaAK
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Please bring it back!

    So sad to see this item not available anywhere anymore. The spray is so much better than the tub and is a staple in our kitchen. Please bring it back!
    1 reply from Team Unbelievable team - 18 days ago
    Unbelievable how one little spray can become a kitchen must-have, right? 💛 So glad it earned a spot in yours.
    BringItBackPLS
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2026
    originally posted on icantbelieveitsnotbutter.com
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    I Can’t Believe It’s Off The Market

    Best spray ever. Please put it back on the market. While my family enjoys all their food, l am on a strict diet to use weight. This product adds so much taste to my low calorie meals, and I love it. I can’t find it in the stores anywhere.
    1 reply from Team Unbelievable team - 18 days ago
    Can't find it anywhere? That's a lot of love for our Original Spray 💛 We really appreciate you telling us how much it means to you.
    Louise
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Is this being discontinued?

    LOVE this stuff - but fear that it may be getting discontinued as it's impossible to find :(
    1 reply from Team Unbelievable team - 1 month ago
    Glad it earned a spot in your kitchen 💛
    Linnéa
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2026
    originally posted on icantbelieveitsnotbutter.com
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    I can’t believe it’s not butter garlic

    This is great for cooking with, but right now it’s very gard to find
    Did you find this review helpful?
    4 out of 5 stars
    29 June, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Popcorn

    Ideal for popcorn. I only use a hot air popper and the popcorn comes out dry. A couple spritz and the popcorn has a buttery flavor without getting soggy. Also helps salt or seasoning to stick to the kerrels
    1 reply from Team Unbelievable team - 3 months ago
    Popcorn night just got an upgrade, right? So glad the spray is earning its spot next to your air popper.
    Rich
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase

    (no review title)

    We love this butter, spray great for bread and easy in the mornings.
    CarlyR
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    25 May, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Prefer the original spray

    I have used the spray for 20 years and noticed the "New" see ingredients on the bottle. The taste is different and not better. Tastes like bad oil or maybe store doesn't keep it refrigerated before selling it. I am so disappointed. I prefer the original ingredients.
    1 reply from Team Unbelievable team - 4 months ago
    That kind of long-term loyalty doesn't go unnoticed. Appreciate you sharing where it missed the mark this time.
    Joy46
    Did you find this review helpful?
    4 out of 5 stars
    18 May, 2026Verified purchase

    I think the taste is good.

    It's probably not good for you but I do like the taste.
    smilewithme
    quality: 4 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Need sprayers

    I have used the 8 oz. spray for over 35 years and love it but there is a problem. It quits spraying when you are halfway through the bottle. I can't believe that you are not aware of this problem, as it has existed for over 2 years. I intend to keep on using the product but where can I buy several sprays ?
    1 reply from Team Unbelievable team - 7 months ago
    Thank you for being such a longtime fan and for sharing your feedback.💛 We’re sorry to hear about the issue with the spray and appreciate you taking the time to let us know. Your comments have been noted and shared with our team.
    Jim1
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    13 March, 2026
    originally posted on icantbelieveitsnotbutter.com
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    5* good for flavor, 1* for sprayer function

    I have used this for years and every once in awhile I get one that actually sprays the product. The sprayed almost always just shoots a blob of product onto my food. I have had an old spray bottle that did spray well, and I've had a new bottle that only pumped out a blob. i would LOVE it if the company would improve the sprayer so it consistently actually produces a spray and not a blob of butter. I would rate a 5* if the sprayer was functional and dependable, especially given the cost.
    1 reply from Team Unbelievable team - 7 months ago
    Thank you for being a longtime fan and for sharing your experience.💛 We’re sorry to hear about the inconsistency with the sprayer and appreciate you taking the time to let us know. Your feedback has been noted.
    Nurse Nancy
    Did you find this review helpful?
    1 out of 5 stars
    11 March, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Spray Is a Disaster!!!

    Third bottle, same problem...sprayer clogs after a few uses and then is useless. Tried soaking sprayer in warm water...only worked a few more times then clogged up again. NEVER had this problem before the product formulation was changed. I'm switching to another spray brand.
    1 reply from Team Unbelievable team - 7 months ago
    Thank you for sharing your experience.💛 We’re sorry to hear about the issue with the sprayer and appreciate you taking the time to let us know. Your feedback has been noted.
    DJAG
    Did you find this review helpful?
    2 out of 5 stars
    15 February, 2026
    originally posted on icantbelieveitsnotbutter.com
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    This spray is crap. And a waste of money

    Every container I've bought quits spraying when it's still 1/2 full. Tried taking nozzle out, rinsing, etc, etc. Does work....go back to your engineering dept to fix this!
    1 reply from Team Unbelievable team - 8 months ago
    We’re sorry to hear this has been your experience 💛 That’s definitely not what we want when you’re using the spray. We appreciate you taking the time to try troubleshooting it! Your feedback is noted.
    Satchmo
    Did you find this review helpful?
    1 out of 5 stars
    22 January, 2026
    originally posted on icantbelieveitsnotbutter.com
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    Useless When the Nozzle Gets Stuck

    I wanted to like this, but the sprayer is terrible. After just a short time, the nozzle gets stuck and stops spraying, so no butter comes out at all. I’ve tried shaking it, cleaning the nozzle, and pressing harder—nothing works consistently. When it does spray, it’s uneven and frustrating. The flavor is fine, but that doesn’t matter if the bottle doesn’t function properly. A spray product should actually spray. I won’t be buying this again unless they fix the packaging.
    1 reply from Team Unbelievable team - 8 months ago
    That definitely takes the fun out of a spray 😅 We’re glad the flavor worked for you, and we appreciate you sharing your experience with the packaging - your feedback has been noted 💛
    Jessika
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on influenster.com
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    Best non butter butter tasting spray

    Holy cow I can't believe it's not butter. This butter spray is life changing. Get yours today at a local grocery store near you. This stuff is crazy. I mean, come on, it actually tastes like.Butter and zero calories.Tell me where you can get a 2 for 1. These days am I right?
    toddb40_7599
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on icantbelieveitsnotbutter.com
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    i can’t believe it’s not butter spray

    it tastes terrific on veggies, potatoes, even toast. No cholestral!!
    best tasting
    Did you find this review helpful?
    4 out of 5 stars
    30 September, 2025
    originally posted on icantbelieveitsnotbutter.com
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    Can't get enough!

    We use this spray all the time and have for years. My only gripe is that it no longer comes in a 12 oz bottle. Any plans for bringing back the bigger size?
    gaca
    Did you find this review helpful?
    5 out of 5 stars
    24 September, 2025
    originally posted on icantbelieveitsnotbutter.com
    Image

    So yummy

    Love it wish we had more. It goes good on anything you would use garlic and butter!
    LadySunbudst42
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2025
    originally posted on icantbelieveitsnotbutter.com
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    Great flavor

    Love this product! Popcorn to veggies. Excellent taste!
    Jackstid
    Did you find this review helpful?

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