Baby Powder - Aloe Vera Vitamin E - 22oz - up&up™
$2.99
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Guests are saying
This baby powder offers a great value with its large size and affordable price, making it a popular choice among guests. Many appreciate its gentle formula, which is talc-free and includes safe ingredients like cornstarch and aloe. While some guests enjoy its pleasant scent, others find it overpowering. The product is versatile, being used not only for babies but also for personal care and even household hacks. However, some guests have experienced issues with dispensing the powder effectively.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2001 reviews
quality: 4.27 out of 5
value: 4.43 out of 5
76% would recommend
167 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
powder
The scent is a little strong.
4 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
(no review title)
Price
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2026Verified purchase
(no review title)
Works as intended. Smells nice.
5 out of 5 stars
7 April, 2026Verified purchase
(no review title)
We use this after bath time, we love up&up brand.
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase
Excellent
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
(no review title)
smells so good
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
Great Product
Just as good as the name brand
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
Baby Powder
Good deal, good quality, and good service. Thank you, Target!
5 out of 5 stars
9 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] This bottle is actually really big and will last a really long time. You can’t beat the price
1 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
(no review title)
It feels over scented and it’s grainy
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Sensitive Skin Option
A have sensitive skin and my baby might too so thank you for having a sensitive skin baby powder option.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
Up & up baby powder
This baby powder can be used for anybody in the family not just for babies. I use it for myself and I love how it smells and I can even put it in my shoes so my feet don’t smell.
5 out of 5 stars
5 September, 2025Verified purchase
Outstanding powder for great price!
First time trying this powder- and I love it so much! It’s so silky and doesn’t clump or feel gritty on my body. The smell is divine- smells like a mix of baby powder and sunscreen- I love it! The bottle is huge for the price point, and it doesn’t come all flooding out of the top. I will continue to purchase this excellent powder for an excellent price!
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Affordable and gentle
Great price and my kids have never gotten any rashes from it. I have repurchased numerous times.
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025Verified purchase
better than name brand!!
i don’t have a child; i just like using this on myself!! it helps prevent moisture in areas that tend to trap it. i’ve only used this up&up baby powder once so far, but i can confidently say that it’s much better than the name brand!! the name brand seems to leave me with little clumps of product, even on dry skin; however, this one doesn’t do that at all. the texture is softer & it comes out of the bottle easy. i saw some ppl say they had issues w the cap, but i find it easy to use. i love that i can get a huge bottle of baby powder for very cheap, and with a cute pink label too!! the smell is sooo nostalgic & goes well with my other body care products.
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2025Verified purchase
Better than Johnson &Johnson
Better than J&J. Priced very well and nice scent. The texture is better at keeping your skin dry.
5 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2025Verified purchase
Best baby powder
Talc free, originally purchased to use it since I do my own waxing. Works very well and the bottle is huge, you get a lot of product for the price. It does have a scent to it but it’s not overwhelming, at least not for me.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
My go to baby powder
I feel much better about using this brand vs the Johnson & Johnson!
5 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2025Verified purchase
Helps Keep Me Dry
I like to have powder as a last touch when getting ready for the day. It provides the expected scent and when putting it on before a day outside, helped keep me drier despite the sun.
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2025Verified purchase
Recurring purchase
I like the smell, & how effective it is for the areas I need it. I use this for a lot of things. It’s toxic free the only health risks are it’s a little fragrance which I enjoy however it’s a potential allergen & irritant. 93/100 on the healthy products scale. I’d buy again