Instant Brown Rice - 14oz - Good & Gather™
Only at target
$1.59 ($0.11/ounce)
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Guests are saying
This rice product has garnered mixed feedback from guests, with some praising its taste and ease of preparation, while others express frustration over cooking inconsistencies. Many guests appreciate its versatility for quick meals, especially when combined with broth or vegetables. However, concerns about its texture and cooking instructions have been noted, indicating that it may not meet everyone's expectations for instant rice. Guests suggest careful measurement and cooking adjustments for better results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 253 reviews
quality: 2.94 out of 5
taste: 2.82 out of 5
value: 3.12 out of 5
45% would recommend
20 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Don't Don't It!!
Thought it was just me...obviously not. My brand new microwave at 1200 w for 15 minutes forc2 servings was still not enough. 20? Nope. All the water evaporates and eventually it does get softer but still pretty hard. It's so not worth it to buy cheap for thus, and I almost exclusively buy whatever us ob sale, etc. Not with this.
4 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
Water is not the only option
I guess I got a good box? Don't understand the complaints. Measure your water that's apropriate for the rice, 1:1 ratio. For better flavor, use chicken broth instead of water. Bring to a boil. Throw in the rice, get it back to a boil then reduce to medium heat. Let it be uncovered for a few minutes since it will still be boiling while the temp cools down. Cover the pot when it starts simmering. stir a few times. After 8-10 minutes, you can let it stand off the heat if you want to. Stays in the fridge pretty well for a few days. Also if you choose to use olive oil to avoid being dry, it will taste weird if you let it sit in the fridge like that. I think the fat in the broth will help it not be so dry
1 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2026Verified purchase
Awful
Awful!! Probably plastic not real rice!
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
(no review title)
great taste, easy preparation
1 out of 5 stars
14 November, 2025
(no review title)
why is the cooking instructions picture not included. so dumb. makes me so angry. like thats the inforamation that i would need.
5 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2025Verified purchase
tostadas, rice
perfect for hiking or for frying in oils for crisps rice. is good for a quick soak meal, add room temperature or hot water let sit for soaking then heat for a few minutes to soften the grains either in a microwave or on the stove is good for fried rice.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2025Verified purchase
This is not instant rice.
This is not instant rice. Instant rice implies that it should only take a couple of minutes to cook and absorb water. This is straight-up brown rice. When you look at the directions on the box, it is the same directions for cooking regular brown rice. This is just plain brown rice.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2024Verified purchase
Rancid box
The box was completely rancid. I had to throw the whole thing away. It’s a cheap item but annoying to purchase something and plan to use it and not be able to because it’s bad. Just unacceptable.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2024Verified purchase
Do not buy
This never cooks correctly. Thought it was a fluke my first time but the second time it was still too hard and beyond saving. Went straight in the trash.
1 out of 5 stars
14 June, 2024Verified purchase
Not instant
False advertisement it is not instant like other instant rice brands
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2024Verified purchase
Delicious
I love this rice, it’s delicious! It works well to cook with and we always have it in our pantry.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2023Verified purchase
Brown rice that actually tastes good
I've tried making regular brown rice but it's never turned out well. This stuff actually has a good texture and is fluffy, not to mention it tasted great. I will say that you do need to cook it a few minutes longer than what the directions say for all the moisture to be absorbed.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2023Verified purchase
Absolutely not
Never cooks correctly
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2022Verified purchase
Yummy and faster yhan my rice cooker
Easy and delicious! I used my Pampered Chef microwave bowl and the rice turned out great!
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2022Verified purchase
Quality and convenience
Qualify rice, I would buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2022Verified purchase
Easy- Tasty- Nutrition- Zero Sodium
Love it! Easy to cook and combine with any kind of vegetables.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2022Verified purchase
Avoid
Never cooks correctly
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2022Verified purchase
Good rice product
Instant brown rice is very nice for saving time in meal prep, but still providing a nutritious part of a healthful meal.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2021Verified purchase
Very bad
This brown rice never cooks right. Will will now only buy name brand.
1 out of 5 stars
18 November, 2021
does not cook
will not cook according to instructions on box ...