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Instant Brown Rice - 14oz - Good & Gather™ - 2 of 4Instant Brown Rice - 14oz - Good & Gather™ - 3 of 4Instant Brown Rice - 14oz - Good & Gather™ - 4 of 4
Instant Brown Rice - 14oz - Good & Gather™ - 1 of 4

Instant Brown Rice - 14oz - Good & Gather™

$1.59 ($0.11/ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Pairs well with a variety of rice dishes like stir fry, pilafs, gumbos and more
  • Steam treated for less sticky rice
  • 45g whole grains per serving*
  • Net wt 14oz

Description

Make meal prep a breeze with this Instant Brown Rice from Good & Gather™. This instant brown rice is parboiled and steam treated to provide a rice that is just as delicious as standard brown rice. Steam treatment also makes the rice less sticky and more separated, making it easier and more enjoyable to eat. It’s quick and easy to make so you can spend less time in the kitchen and more time at the table. Perfect for a variety of dishes from stir fry and pilafs to Southwestern dishes and Cajun gumbo, this instant rice will have everyone feeling full and happy.

* The 2015 USDA Dietary Guidelines recommends consuming at least 3 servings of whole grains per day for a total of 48 grams. One serving of whole grains is equivalent to 16 grams. 1/4 cup of this product contains 45 grams of whole grains.

Directions
For 2 servings, use 1 cup water and 1 cup rice.
For 4 servings, use 2 cups water and 2 cups rice.
For 6 servings, use 3 cups water and 3 cups rice.

Stovetop (recommended method)
1. Heat water to boil in saucepan. Add butter and salt to taste, if desired
2. Stir in rice; return to boil. Reduce heat to LOW; cover and simmer 5 minutes.
3. Remove from heat; let stand 5 minutes or until water is absorbed.
4. Fluff lightly with fork; serve.

Microwave
1. Place water and rice in microwave-safe bowl. Use quantities from list above.
2. Cover; microwave on HIGH according to times below.
3. Let stand 5 minutes or until all water is absorbed. Fluff lightly with fork; serve.

2 servings - 7 minutes
4 servings - 9 minutes
6 servings - 12 minutes

CAUTION: Handle carefully as container and water will be hot.

Appliances may vary; adjust cooking times accordingly.
Refrigerate or discard leftovers immediately.

Every product that carries the Good & Gather™ name starts with quality ingredients that deliver great taste, making it easier for you and your family to eat well, every day. We promise you’ll love each bite, or your money back.

All Good & Gather products are made without artificial flavors, synthetic colors, artificial sweeteners, and high-fructose corn syrup. Some are specially formulated while others never contained these ingredients.

Serving Size: 45 g

Serving Per Container: 9

Amount :

Calories: 160
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 36g13%
Dietary Fiber 2g7%
Sugars 0g
Added Sugars 0g0%
Protein 3g
Vitamin D 0mcg0%
Calcium 10mg0%
Iron 0.4mg2%
Potassium 30mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

pre-cooked parboiled long grain brown rice.

Allergens & Warnings:

PROCESSED IN A FACILITY THAT ALSO HANDLES MILK, SOY AND WHEAT INGREDIENTS
State of Readiness: Ingredient
Package Quantity: 1
Preparation Method: Instant
Net weight: 14 Ounces
TCIN: 54602331
UPC: 085239053379
Item Number (DPCI): 212-34-0965
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.85 inches length x 5.75 inches width x 8.62 inches height
Estimated ship weight: 1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

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Frequently bought together

Guests are saying

This rice product has garnered mixed feedback from guests, with some praising its taste and ease of preparation, while others express frustration over cooking inconsistencies. Many guests appreciate its versatility for quick meals, especially when combined with broth or vegetables. However, concerns about its texture and cooking instructions have been noted, indicating that it may not meet everyone's expectations for instant rice. Guests suggest careful measurement and cooking adjustments for better results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 253 reviews
    quality: 2.94 out of 5
    taste: 2.82 out of 5
    value: 3.12 out of 5
    45% would recommend
    20 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    Don't Don't It!!

    Thought it was just me...obviously not. My brand new microwave at 1200 w for 15 minutes forc2 servings was still not enough. 20? Nope. All the water evaporates and eventually it does get softer but still pretty hard. It's so not worth it to buy cheap for thus, and I almost exclusively buy whatever us ob sale, etc. Not with this.
    EARBOOT
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    Water is not the only option

    I guess I got a good box? Don't understand the complaints. Measure your water that's apropriate for the rice, 1:1 ratio. For better flavor, use chicken broth instead of water. Bring to a boil. Throw in the rice, get it back to a boil then reduce to medium heat. Let it be uncovered for a few minutes since it will still be boiling while the temp cools down. Cover the pot when it starts simmering. stir a few times. After 8-10 minutes, you can let it stand off the heat if you want to. Stays in the fridge pretty well for a few days. Also if you choose to use olive oil to avoid being dry, it will taste weird if you let it sit in the fridge like that. I think the fat in the broth will help it not be so dry
    Andrea
    quality: 4 out of 5
    taste: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 January, 2026Verified purchase

    Awful

    Awful!! Probably plastic not real rice!
    Me
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 December, 2025Verified purchase

    (no review title)

    great taste, easy preparation
    Candy1984
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 November, 2025

    (no review title)

    why is the cooking instructions picture not included. so dumb. makes me so angry. like thats the inforamation that i would need.
    Madison
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2025Verified purchase

    tostadas, rice

    perfect for hiking or for frying in oils for crisps rice. is good for a quick soak meal, add room temperature or hot water let sit for soaking then heat for a few minutes to soften the grains either in a microwave or on the stove is good for fried rice.
    Anikan
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 March, 2025Verified purchase

    This is not instant rice.

    This is not instant rice. Instant rice implies that it should only take a couple of minutes to cook and absorb water. This is straight-up brown rice. When you look at the directions on the box, it is the same directions for cooking regular brown rice. This is just plain brown rice.
    Adam
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 August, 2024Verified purchase

    Rancid box

    The box was completely rancid. I had to throw the whole thing away. It’s a cheap item but annoying to purchase something and plan to use it and not be able to because it’s bad. Just unacceptable.
    txsweetie
    taste: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 July, 2024Verified purchase

    Do not buy

    This never cooks correctly. Thought it was a fluke my first time but the second time it was still too hard and beyond saving. Went straight in the trash.
    Jen H
    value: 1 out of 5
    quality: 1 out of 5
    taste: 1 out of 5
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    14 June, 2024Verified purchase

    Not instant

    False advertisement it is not instant like other instant rice brands
    Not instant
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2024Verified purchase

    Delicious

    I love this rice, it’s delicious! It works well to cook with and we always have it in our pantry.
    Malllory
    taste: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 April, 2023Verified purchase

    Brown rice that actually tastes good

    I've tried making regular brown rice but it's never turned out well. This stuff actually has a good texture and is fluffy, not to mention it tasted great. I will say that you do need to cook it a few minutes longer than what the directions say for all the moisture to be absorbed.
    Mary
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 March, 2023Verified purchase

    Absolutely not

    Never cooks correctly
    SaladGirl
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2022Verified purchase

    Yummy and faster yhan my rice cooker

    Easy and delicious! I used my Pampered Chef microwave bowl and the rice turned out great!
    ReRe
    taste: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 November, 2022Verified purchase

    Quality and convenience

    Qualify rice, I would buy again.
    value: 5 out of 5
    quality: 5 out of 5
    taste: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 October, 2022Verified purchase

    Easy- Tasty- Nutrition- Zero Sodium

    Love it! Easy to cook and combine with any kind of vegetables.
    Jolierg
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2022Verified purchase

    Avoid

    Never cooks correctly
    Esmith924
    value: 1 out of 5
    quality: 1 out of 5
    taste: 1 out of 5
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2022Verified purchase

    Good rice product

    Instant brown rice is very nice for saving time in meal prep, but still providing a nutritious part of a healthful meal.
    mel3
    taste: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 December, 2021Verified purchase

    Very bad

    This brown rice never cooks right. Will will now only buy name brand.
    RachelF90
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    18 November, 2021

    does not cook

    will not cook according to instructions on box ...
    terrible
    quality: 1 out of 5
    value: 1 out of 5
    taste: 1 out of 5
    4 guests found this review helpful. Did you?

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