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La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz​ - 2 of 4La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz​ - 3 of 4La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz​ - 4 of 4
La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz​ - 1 of 4

La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz​

$39.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum helps plump and hydrate skin
  • Locks in moisture for long-lasting hydration
  • Contains two types of pure hyaluronic acid and vitamin B5
  • Dermatologist Tested, Allergy Tested, Sensitive Skin Tested, Suitable for all skin types, including Sensitive Skin
  • Oil-Free, Paraben-Free, Non-comedogenic

Description

La Roche Posay Hyalu B5 Anti-Aging Serum with Hyaluronic Acid is an ultra-hydrating hyaluronic acid serum that visibly plumps skin, leaving it feeling soft and supple. This anti-aging serum helps repair skin by replenishing the natural moisture barrier, and is suitable for all skin types, even sensitive skin.

Key Ingredients:
Pure Hyaluronic Acid: absorbs up to 1,000 times its weight in water Holds a large amount of water for immediate plumping and long-lasting hydration
Vitamin B5: helps to soothe and soften moisturize the skin
Madecassoside: a therapeutic agent antioxidant known for its nourishing properties that helps protect skin from damage caused by free radicals

How to Use: Apply 3-4 drops to your face and neck every morning and evening, either on its own or as an added boost to your moisturizer.

Brand Story: Recommended by 90,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.
Scent: Scented
Trial/Mini/Travel Size: Yes
Health Facts: Contains Vitamin B5, Alcohol-Free, Hypoallergenic, Oil-Free, Contains Minerals, Paraben-Free, Contains Hyaluronic Acid
Product Form: Serum, Liquid
Beauty Purpose: Hydrating, Plumping, Combination, Nourishing, Anti-Aging, Sensitive, Damage Repair, Skin Texture Improvement, Moisturizing, Smoothing
Recommended Skin Type: Combination, Normal, Mature, Oily, Acne-Prone, Sensitive, Extra Sensitive, Dry, Very Dry
Net weight: 1 fl oz (US)
Features: Dermatologist Recommended, Dermatologist Tested, Moisturizing
TCIN: 76545829
UPC: 3337875583626
Item Number (DPCI): 037-14-7684
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, glycerin, alcohol denat. propylene glycol, panthenol, pentylene glycol, dimethicone, peg-6 caprylic/capric glycerides glyceryl isostearate, madecassoside, ppg-6-decyltetradeceth-30 sodium hyaluronate ammonium polyacryloyldimethyl taurate disodium edta, hydrolyzed hyaluronic acid, caprylyl glycol, citric acid xanthan gum butylene glycol citric acid xanthan gum butylene glycol, tocopherol, phenoxyethanol parfum/fragrance. f.i.l.: n70048988/1.

Shipping details

Estimated ship dimensions: 4.4 inches length x 2.2 inches width x 1.4 inches height
Estimated ship weight: 0.205 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product different from the b5 Eye Serum?

submitted by Tracy - 4 months ago
  • A: Hey Tracy, Great question! The La Roche Posay Hyalu B5 Eye Serum visibly reduces the appearance of under eye wrinkles, dark circles and puffiness. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert
  • A: Hello Tracy, Thank you for your interest in La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - 1.01 fl oz. This serum is designed specifically for use on the delicate skin in the under eye area. Serum visibly reduces the appearance of under eye wrinkles, dark circles and puffiness. We hope you will give it a try soon!

    submitted byLa Roche-Posay Product Expert - 4 months ago
    Brand expert

Q: How do I apply and do I leave it on to put other face products like eye creams etc.

submitted by Alondra - 5 months ago
  • A: Hey Alondra, Great question! Apply 3-4 drops to your face and neck every morning and evening, either on its own or as an added boost to your moisturizer. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
  • A: Hello Alondra! Thank you for your question about the application of our Hyalu B5 Face Serum. It's an excellent product designed to replump and hydrate your skin! Here's how we recommend incorporating it into your routine: First, after cleansing and toning your face, dispense 3-4 drops of the Hyalu B5 Face Serum onto your fingertips. Gently apply the serum to your face and neck, pressing it lightly onto the skin and then smoothing it out. The texture is designed to absorb beautifully, leaving your skin feeling fresh and hydrated. Yes, you should definitely leave it on! Serums are concentrated treatments meant to deliver active ingredients deep into the skin. After applying the Hyalu B5 Face Serum, allow it a moment to absorb fully—typically just a minute or two. Once absorbed, you can then proceed with your other facial products, such as your eye cream, followed by your moisturizer. This layering ensures that each product can penetrate and work effectively, with the serum providing its targeted benefits before the heavier creams seal in the hydration and active ingredients.

    submitted byLa Roche-Posay Product Expert - 5 months ago
    Brand expert

Q: Does this product have retinol in it?

submitted by Makeup - 9 months ago
  • A: Hey, Great question! The La Roche Posay Hyaluronic Acid Serum does not have retinol. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert
  • A: Hello there! At La Roche-Posay, we carefully formulate each product with specific skin concerns in mind. For our Hyalu B5 Face Serum, we have not included retinol. This serum is dedicated to providing intense hydration and helping to repair the skin's natural barrier. Its unique formula features two types of pure Hyaluronic Acid to visibly plump the skin, along with Vitamin B5 (Panthenol) to soothe and promote skin recovery. It also contains Madecassoside, known for its nourishing properties, and our exclusive La Roche-Posay Prebiotic Thermal Water, which is rich in minerals and trace elements. This combination works beautifully to restore skin's suppleness and comfort, making it an excellent choice for those seeking hydration and barrier support.

    submitted byLa Roche-Posay Product Expert - 9 months ago
    Brand expert

Q: This productwill help to repair acne scars, and which treatments work best for dark spots versus textured scars?”

submitted by G - 10 months ago
  • A: Hey G, Great question! We recommend to check out the La Roche Posay Mela B3 Dark Spot Serum with Melasyl and 10% Niacinamide to help visibly reduces a range of skin discolorations, including sunspots, age spots, and post-acne marks.​ Don't forget to wear a daily sunscreen to protect your skin. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert
  • A: Hello G! Thank you for asking about our Hyalu B5 Face Serum. It's excellent for hydration and repairing your skin's moisture barrier. This helps with overall skin quality and suppleness. For dark spots (post-inflammatory hyperpigmentation), the serum's hydration supports healthy skin tone. This can contribute to their improved appearance. For textured scars, these involve changes in skin structure. While our serum is beneficial for skin health, significant textured scars often need more targeted treatments beyond a topical serum.

    submitted byLa Roche-Posay Product Expert - 9 months ago
    Brand expert

Q: Is this good for rosacea?

submitted by Meldvs - 2 years ago
  • A: Great question. Our products are dermatologist tested, allergy tested, sensitive skin tested and suitable for all skin types, including sensitive skin. If you have concerns about incorporating new products into your skincare routine or if you have a pre-existing skin condition, we would always first and foremost recommend consulting with a doctor or dermatologist to ensure that you receive advice tailored to your individual needs and we would also suggest carrying out a patch test 24 hours prior to first use

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hello there Meldvs! Thank you for your interest in our Hyalu B5 Face Serum. This product's hydrating formula may be suitable for some with rosacea, but we strongly recommend consulting a dermatologist before use. While hyaluronic acid and vitamin B5 are generally well-tolerated, individual reactions vary. Always perform a patch test before applying to your entire face to check for any irritation. A dermatologist can best assess your specific rosacea and recommend an appropriate skincare routine.

    submitted byLa Roche-Posay Product Expert - 2 years ago
    Brand expert

Q: How should I apply the serum for best results?

submitted by AI Shopping Assistant - 3 days ago
  • A: Apply 3-4 drops to your face and neck every morning and evening, alone or with moisturizer.

    submitted byAI Shopping Assistant - 3 days ago
    Ai generated

Q: What benefits does this serum provide for the skin?

submitted by AI Shopping Assistant - 3 days ago
  • A: It hydrates, plumps, nourishes, and improves skin texture while offering anti-aging benefits.

    submitted byAI Shopping Assistant - 3 days ago
    Ai generated

Q: Does this serum contain any harmful ingredients?

submitted by AI Shopping Assistant - 3 days ago
  • A: No, it is oil-free, paraben-free, and hypoallergenic, making it safe for various skin types.

    submitted byAI Shopping Assistant - 3 days ago
    Ai generated

Q: Is this serum suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 days ago
  • A: Yes, the serum is dermatologist tested and suitable for all skin types, including sensitive skin.

    submitted byAI Shopping Assistant - 3 days ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 3 days ago
  • A: The serum contains pure hyaluronic acid, vitamin B5, and madecassoside for hydration and skin protection.

    submitted byAI Shopping Assistant - 3 days ago
    Ai generated

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This hyaluronic acid serum has garnered mixed feedback from guests, with many praising its hydrating properties and ability to improve skin texture. Guests appreciate its lightweight consistency and how it layers well under other products. However, concerns about the strong fragrance and recent formula changes have led to dissatisfaction among some users, particularly those with sensitive skin. Overall, it remains a popular choice for those seeking hydration and a plump appearance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3116 reviews
    Hydrates Skin: 4.42 out of 5
    Moisturizing: 4.32 out of 5
    Accurate Scent: 3.45 out of 5
    Anti-aging: 3.96 out of 5
    64% would recommend
    207 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026Verified purchase

    Terrible fragrance addition!

    Been using and loving this serum for years. Just opened a new bottle and was smacked in the face with a dreadful, horrible, cologne smell. It is truly awful…Why…WHY did you ruin it?! *Cries*
    1 reply from La Roche-Posay Product Expert team - 5 days ago
    Hello 123456. Thank you for sharing your experience with La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz. We're sorry to hear that this product no longer meets your expectations. We appreciate your feedback as it helps us to better understand how we can improve. We will be sure to pass your comments along to our development teams. Thank you for contacting La Roche Posay.
    123456
    Accurate Scent: 1 out of 5
    Anti-aging: 5 out of 5
    Hydrates Skin: 5 out of 5
    Moisturizing: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 May, 2026
    originally posted on laroche-posay.us

    Good day to day firming use

    I like the product, it doesn't make the skin feel tight but appearance wise works well on the daily basis. I love the smell.
    TinaJ
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 May, 2026Verified purchase

    Remove fragrance!!

    I thought I ordered the wrong product when I opened my newest bottle. I had to come back and check it was the same item. The fragrance is way too much, please remove. I am all fragrance free and now I can’t use this item.
    1 reply from La Roche-Posay Product Expert team - 12 days ago
    Hi emlaj. Thank you for reaching out to La Roche Posay. We are sorry to hear about the experience you had with the Hyalu B5 Face Serum. We would like to speak with you directly about it. Please give us a call at 800-560-1803, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    emlaj
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on laroche-posay.us

    5 star

    Must have, smells great feels great! Love to pair it with the cream I rotate serum to cream night and day try it!
    La roche-posay Anthony
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026Verified purchase

    Can we get a fragrance free option?

    I don't have sensitive skin and the fragrance was too much for me. Everything in my routine is gentle and nourishing since I have dry acne prone skin. Wanted to give it a fair chance, so I tried this out for months, always applied on clean and damp skin before moisturizing, and it still burned a little due to the fragrance. Hyaluronic acid is such a great ingredient but this product is overpriced for what it is and too much fragrance.
    1 reply from La Roche-Posay Product Expert team - 18 days ago
    Hello Alexandra. Thank you for sharing your experience with La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz. We’re sorry to hear that this product did not work for your skin, and we would like to assist you further. Please give us a call at: 888-577-5226 M-F 9:00am-5:30pm EST. It would be helpful if you have the product available when you call. We look forward to speaking with you soon.
    Alexandra
    Accurate Scent: 1 out of 5
    Anti-aging: 1 out of 5
    Hydrates Skin: 2 out of 5
    Moisturizing: 2 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 April, 2026
    originally posted on laroche-posay.us

    Dermatologist recommended the product

    Dermatologist recommended the product & it feels great on skin, very hydrating.
    Jazzason
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on laroche-posay.us

    Great Serum

    Excellent product it keeps my face so smooth and clear
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on laroche-posay.us

    The Best

    This is a game changer! My skin is so soft and no more dry patches. It leaves my skin feeling and looking younger.
    Sunnylynn
    Did you find this review helpful?
    2 out of 5 stars
    21 April, 2026
    originally posted on laroche-posay.us

    Scented

    I was not a fan of the smell. i returned this product.
    1 reply from Consumer Care Center team - 22 days ago
    Hello! Thank you for sharing your experience. At La Roche-Posay, we aim to provide dermatological solutions for every preference. We’re sorry the Hyalu B5 Serum scent didn’t work for you, but did you know we offer several fragrance-free options? For deep hydration without any added scent, we recommend exploring our Toleriane or Cicaplast ranges. We would love to help you find a serum that feels and smells exactly how you want it to!
    Sandie Hodvatt
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on laroche-posay.us

    It works!

    I was using the Dr Strum H Serum for a while and wanted to give this serum a try as a more cost effective alternative and I am happy to have made the switch. This serum is very effective and easily layers under my tertinoin and moistruizer. I also don't get all the complaints about the scent as it is very, very subtle, and goes away upon application. The texture of the serum is a little denser than the Sturm, so takes a little more work to ensure its spreads evenly, but a little still goes a long way here...i only need 2 drops for my face and 2 for my neck.
    OilyFace
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on laroche-posay.us

    I am happy with this product!

    I recommend thus product… it gives my face a fresh renewed look!
    Patricia Arps
    Did you find this review helpful?
    2 out of 5 stars
    19 April, 2026
    originally posted on laroche-posay.us

    Why did you add perfume :(

    Please take the fragrance out. I’ve been using this awhile and now there’s perfume in it. It’s a lot. Not pleasurable at all. I do love the new drip stopper at the top of the bottle but the fragrance has GOT TO GO for many reasons (not good for our endocrine system, it’s too strong for the face, etc)
    1 reply from Consumer Care Center team - 19 days ago
    Hello! We are sorry to hear about the experience you had with Hyalu B5 Serum. We would like to speak with you directly about it. Please give us a call @1-800-560-1803 Mon-Fri, 9am-7pm EST. for assistance and provide the case #46176866. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    Cheryl F
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2026

    I love it!

    I love the scent and right after the first use, my skin felt softer and more hydrated
    Cwoodason
    Accurate Scent: 5 out of 5
    Anti-aging: 5 out of 5
    Hydrates Skin: 5 out of 5
    Moisturizing: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    Strong Fragrance Now

    Came here to confirm what the long time users have been thinking. Yes, there is a ridiculously strong fragrance added now. It smells like cologne on my face. This was my favorite serum and they ruined it. 😮‍💨
    1 reply from La Roche-Posay Product Expert team - 26 days ago
    Hello Shantelle! We’re so sorry to hear this has been your experience with Hyalu B5 Face Serum, especially if it has been a favorite product for you for a long time. We completely understand how disappointing it is when something you once loved no longer feels the same, and a strong fragrance can really change the overall experience of using it. Thank you for taking the time to share your honest feedback and for reaching out to us.
    Shantelle
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 April, 2026Verified purchase

    Changed formula terrible!

    They changed the formula! I’ve been using this for years and this new formula burned my face. I’m done with this! I thought I had received the wrong product then I noticed the packaging was different as well.
    1 reply from La Roche-Posay Product Expert team - 26 days ago
    Hello Valencia! We are very sorry to hear about your experience with our Hyalu B5 Face Serum. We would like to speak to you directly about this. Please contact us at 800-560-1803 M-F 9:00 am – 7:00 pm ET for assistance. We look forward to speaking with you!
    Valencia
    Accurate Scent: 1 out of 5
    Anti-aging: 1 out of 5
    Hydrates Skin: 1 out of 5
    Moisturizing: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 April, 2026
    originally posted on influenster.com
    Image

    Morning-night routine

    The texture is slightly thick but absorbs nicely into the skin without feeling greasy. Right after applying it, my skin feels plumper, smoother, and more hydrated-which makes it perfect for both morning and night routines. It layers really well under moisturizer and makeup too.
    AlexaC
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 April, 2026
    originally posted on laroche-posay.us

    Irritates sensitive skin, has fragrance

    Very disappointed that this is product has fragrance. This is not good for sensitive skin. Needs to be advertised as a product with fragrance, as all of the other la roche-posay products I use are fragrance free.
    1 reply from Consumer Care Center team - 25 days ago
    Hello EMG1916. Thank you for sharing your experience with Hyalu B5 Pure Hyaluronic Acid Serum. Wunderstand your frustration. When you have sensitive skin and have come to rely on a brand like La Roche-Posay for its "Dermatological Laboratory" standards, discovering an unexpected fragrance can be a real letdown—especially since many of their iconic lines (like Toleriane) are specifically formulated to be fragrance-free. We would like to assist you further. Please give us a call at: 888-577-5226 M-F 9:00am-5:00pm EST and give the reference number: 46190524 to the representative handling your call. It would be helpful if you have the product available when you call us. We look forward to assisting you soon.
    EMG1916
    Did you find this review helpful?
    2 out of 5 stars
    12 April, 2026
    originally posted on laroche-posay.us

    Sensitive skin is a no for fragrance

    If you have sensitive skin then this is not for you. The fragrance in this will give you a tingling itchy feeling. I feel like if this product did not have fragrance then it would be amazing.
    1 reply from Consumer Care Center team - 1 month ago
    Hello Bonita_00! We are sorry to hear about the experience you had with Hyalu B5 Serum. We would like to speak with you directly about it. Please give us a call @1-800-560-1803 Mon-Fri, 9am-7pm EST. for assistance and provide the case #46094789. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    Bonita_00
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 April, 2026

    Bad Smell

    Horrible Smell, this is three times the cost of The Ordinary. It smells so bad I can't stand it on my face.
    1 reply from La Roche-Posay Product Expert team - 1 month ago
    Hello Lexie. Thank you for sharing your experience with La Roche Posay Hyaluronic Acid Serum, Hyalu B5 Face Serum - Travel Size - 1.01 fl oz. We are sorry to hear that this product does not meet your expectations. We appreciate your feedback as it helps us to better understand how we can improve. We will be sure to pass your comments along for further consideration. Thank you for trying La Roche Posay.
    Lexie
    Accurate Scent: 1 out of 5
    Anti-aging: 1 out of 5
    Hydrates Skin: 2 out of 5
    Moisturizing: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    9 April, 2026
    originally posted on laroche-posay.us

    Doesn’t work!!

    Please stop posting that these products are miraculous—they don't work.
    NatC!78
    Did you find this review helpful?

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