Sponsored
La Roche Posay Hyalu B5 Anti-Wrinkle Concentrate Repairing Repluming Eye Serum - 0.50 fl oz
$44.99
In Stock
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At a glance
Sponsored
About this item
Highlights
- Visibly reduces the appearance of under eye wrinkles, dark circles and puffiness
- Replumps the appearance of wrinkles and corrects dark circles
- Eye contour looks revitalized and feels firmer
- At 2 weeks, eyes look more awake
- At 4 weeks, dark circles appear less visible
- Dermatologist Tested & Suitable for Sensitive Eyes
- Fragrance-Free
Description
La Roche Posay Hyalu B5 Eye Serum, a pure hyaluronic acid eye serum is designed with two types of Hyaluronic Acid and 10% Complex (Caffeine, Niacinamide & Hepes) to hydrate & replump skin. Features a massage roller to immediately cool & soothe under eyes.
Key Ingredients:
Pure Hyaluronic Acid: Hydrates and plumps the skin, reducing the appearance of under eye wrinkles.
Caffeine: Helps reduce puffiness and dark circles, making it an effective under eye cream for puffiness and bags.
Niacinamide: Improves skin texture and tone, enhancing the overall appearance of the under-eye area.
Hepes: Supports the skin's natural hydration process, ensuring long-lasting moisture.
How to Use:
Step 1: Gently roll the serum under your eyes.
Step 2: Lightly smooth with fingertips to finish.
Apply morning and night.
Brand Story:
Recommended by 100,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.
Key Ingredients:
Pure Hyaluronic Acid: Hydrates and plumps the skin, reducing the appearance of under eye wrinkles.
Caffeine: Helps reduce puffiness and dark circles, making it an effective under eye cream for puffiness and bags.
Niacinamide: Improves skin texture and tone, enhancing the overall appearance of the under-eye area.
Hepes: Supports the skin's natural hydration process, ensuring long-lasting moisture.
How to Use:
Step 1: Gently roll the serum under your eyes.
Step 2: Lightly smooth with fingertips to finish.
Apply morning and night.
Brand Story:
Recommended by 100,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Contains Vitamin B3, Paraben-Free, Alcohol-Free, Contains Niacinamide, Contains Caffeine, Contains Hyaluronic Acid
Product Form: Serum
Beauty Purpose: Plumping, Firming, Fine Line Reduction, Anti-Aging, Dark Circle Reduction, Damage Repair
Recommended Skin Type: Mature
Net weight: .5 fl oz (US)
TCIN: 94581530
UPC: 3337875924719
Item Number (DPCI): 037-14-5045
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.74 inches length x 2.01 inches width x 1.34 inches height
Estimated ship weight: 0.132 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The La Roche-Posay Hyalu B5 Eye Serum is a lightweight and hydrating product designed to target fine lines, dark circles, and puffiness around the eyes. Guests appreciate its cooling rollerball applicator, which enhances the application experience. Many have noted visible improvements in hydration and skin texture after consistent use. While some found the serum slightly sticky, the overall effectiveness and gentle formula make it a valuable addition to any skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 913 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
17 November, 2025
originally posted on influenster.com

Best eye serum!
[This review was collected as part of a promotion.] This eye serum is perfect for your under eyes!! Literally take away the dryness, absorbs super well into your skin, and is safe for all types of sensitive skin. It tightens and firms your under eyes while yet, Brightening and helping with darkness.
3 out of 5 stars
17 November, 2025
originally posted on influenster.com

Ehh - Does it Really Work?
[This review was collected as part of a promotion.] The appearance and quality of the materials is nice. They really catch with he aesthetic but overall I’ve seen minimal difference since using the product. You would expect after a couple months of regular use my under eyes would be visibly tighter and less puffy but I haven’t noticed a large enough difference to actually recommend the product.
1 reply from Consumer Care Center team - 15 days ago
Hello rboorman_5361! Thank you for sharing your experience with our Hyalu B5 Eye Serum with Hyaluronic Acid + 10% Complex. We truly appreciate you taking the time to provide such candid feedback on the product's performance. We are pleased to hear that you appreciate the aesthetic and quality of the materials, and we understand your expectation for more visible results, such as reduced puffiness and tighter under-eyes, especially after consistent use over several months. We recognize that every individual's skin responds uniquely, and we genuinely value your honest assessment that you haven't observed a significant enough difference to recommend the product. Your insights are incredibly valuable to us as we continuously strive to refine our formulations and ensure they deliver the visible benefits our customers seek.
5 out of 5 stars
13 November, 2025
originally posted on influenster.com

Love this product
[This review was collected as part of a promotion.] The concentration of the product is really good! I love the texture and my under eye looks so much better, I small presentation, one of the best serum I’ve ever try before
5 out of 5 stars
6 November, 2025
originally posted on influenster.com

A STAPLE
[This review was collected as part of a promotion.] Love the packaging and applicator! There is no added scent, just smells like a serum. I didn’t realize how badly my under-eye area needed this! I’m new to proactive skincare and will be using this religiously.
1 out of 5 stars
27 October, 2025
originally posted on laroche-posay.us
Very sticky
The serum is very sticky. It doesn’t absorb well. The fragrance is strong .
1 reply from Consumer Care Center team - 1 month ago
Hello Lana1o! We are truly sorry to hear that our Anthelios Tinted Mineral Tone-Correcting Primer with SPF 50 did not meet your expectations, particularly concerning its coverage and sun protection performance. We understand your desire for a product that excels in both aspects, and we regret that this primer underperformed for you. It's good to know, however, that you found the packaging fine and the scent pleasant. Our aim with this product is to offer a tone-correcting base with high SPF mineral protection, and we appreciate your candid feedback as it helps us understand our customers' experiences more deeply.
4 out of 5 stars
25 October, 2025
originally posted on influenster.com

Great application
[This review was collected as part of a promotion.] Really nice serum. I love the application of this. Instead of a standard dropper, it has a little metal ball at the tip which makes putting it on and rubbing it in much easier. Absorbs fairly quickly.
5 out of 5 stars
25 October, 2025
originally posted on influenster.com

Love love love
[This review was collected as part of a promotion.] It had a clean smell and sleek packaging . The serum was very smooth and my skin soaked it up. It definitely helped with my puffy eyes in the morning .
5 out of 5 stars
23 October, 2025
originally posted on influenster.com

Lauroshpose
[This review was collected as part of a promotion.] I absolutely love this product.The ingredients from the send packaging value effectiveness.It's really good and I definitely recommend it.And think you should try
5 out of 5 stars
19 October, 2025
originally posted on influenster.com

good product!
[This review was collected as part of a promotion.] nice product. i normally don’t purchase from this brand but this product was a nice surprise. absorbed nicely into skin. love the packaging with the metal ball feels nice on skin.
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
love it!
absolutely love this eye serum. it tightens my upper and lower eyelids.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com

Feels amazing
[This review was collected as part of a promotion.] This eye serum feels amazing to apply — the roller ball is cooling and soothing, especially in the morning. I’ve noticed my under-eye area looks more hydrated and refreshed, and the fine lines seem softer. It absorbs quickly without any stickiness, and I love that it’s fragrance-free and gentle on sensitive skin. The caffeine gives a nice brightening effect that helps with dark circles, too. A little goes a long way — definitely a new favorite in my skincare routine! And as always I love that their products are made affordable.
5 out of 5 stars
10 October, 2025
originally posted on laroche-posay.us
Visible results in wrinkles!
Hyaluronic Acid is highly recommended and I can understand why. Visible results in wrinkles!
5 out of 5 stars
29 September, 2025
originally posted on influenster.com

Amazing serum
[This review was collected as part of a promotion.] This hyaluronic acid serum is lightweight, absorbs quickly, and leaves my skin feeling instantly hydrated and plump. I’ve noticed my complexion looks smoother and more refreshed with a soft, dewy finish. The packaging is very nice too.
2 out of 5 stars
28 September, 2025
originally posted on laroche-posay.us
Disappointed
I really love the B5 eye serum and was excited to try the face serum. It is so highly scented I don't know if I can continue using it. I don't understand the need for fragrance in facial skin care. Lots of folks have reactions. I am surprised I didn't. Please make this unscented!!!
1 reply from Consumer Care Center team - 2 months ago
Hello KayC! Thank you so much for sharing your experience with our Hyalu B5 range. We are truly delighted to hear how much you love our Hyalu B5 Eye Serum and appreciate you giving the Hyalu B5 Face Serum a try. We understand your concern regarding the scent in the Hyalu B5 Face Serum and your preference for unscented facial skincare. Your feedback about the strength of the fragrance and the importance of fragrance-free options for those with sensitive skin or potential reactions is incredibly valuable to us. While we formulate our products to ensure the highest quality and efficacy, we also consider the overall sensory experience. Sometimes, a subtle fragrance is included to enhance the user experience or to mask the natural odor of certain active ingredients. However, we deeply appreciate hearing directly from our valued customers like yourself, as your insights help us continuously evaluate and refine our product offerings. We are committed to creating solutions that meet the diverse needs of all skin types, especially those prone to sensitivity. Please be assured that your comments are taken seriously and will be shared with our product development teams.
5 out of 5 stars
28 September, 2025
originally posted on laroche-posay.us
Great Eye Serum!
This is a great moisturizing eye serum. it rolls on smoothly.
5 out of 5 stars
22 September, 2025
originally posted on influenster.com

Recommend!
[This review was collected as part of a promotion.] First off I don’t know if it is working for my wrinkles but I love the formula. It is very hydrating and a little goes a long way. I love that it comes with a roller applicators it makes application under the eye very convenient. It doesn’t have a scent and it hasn’t caused me to break out. It was easy to incorporate this in my skin care routine.
5 out of 5 stars
22 September, 2025
originally posted on influenster.com

Very hydrating and effective
[This review was collected as part of a promotion.] I’ve love this product so much, it’s helped my dark circles tremendously. While hydrating it ! 10 stars light scent and the packaging was amazing
4 out of 5 stars
20 September, 2025
originally posted on influenster.com

Sticky after it dries, but works Great!
[This review was collected as part of a promotion.] It’s cooling sensation is relaxing after a hot shower. The product has minimal smell and is effective at getting the job done! The only downside is the stickiness after it dries.
3 out of 5 stars
19 September, 2025
originally posted on influenster.com

I like it but results may vary
[This review was collected as part of a promotion.] Okay so I love this serum a lot in its consistency. Its small but seems to last quite awhile. The roller ball is new to me on a dropper and I like that. Makes application easy and cool. My only thing is I thought it was doing something before skin wise now am not so sure. I think it helps a little with eye puffiness nut is also a little helpful on dark spots. Still use it everyday though. I think my eyes do look overall less tired than a few months ago with early mornings its just hard to gauge sometimes if this is why.
1 reply from Consumer Care Center team - 3 months ago
Hello 90sgirl_3754! It's wonderful to hear that you're enjoying the consistency and the innovative rollerball applicator of our Hyalu B5 Eye Serum, and that it feels so refreshing upon application! We designed that feature specifically for ease of use and a cooling sensation. We understand that observing subtle improvements in the delicate eye area can sometimes be hard to pinpoint, especially with daily routines and early mornings. It's great to hear that you feel your eyes look less tired overall, as our Hyalu B5 Eye Serum is formulated with powerful ingredients like Hyaluronic Acid and our 10% Complex to hydrate and help address signs of fatigue, which can contribute to a more refreshed appearance and improved skin quality over time. Thank you for sharing your thoughtful experience with us!
5 out of 5 stars
19 September, 2025
originally posted on influenster.com

Refreshed eyes in minutes
[This review was collected as part of a promotion.] I’ve been using the Hyalu B5 Eye Serum from La Roche-Posay and I really like it. The glass packaging with the metal tip feels refreshing. The texture is light, absorbs quickly, and doesn’t feel sticky. My under-eyes look more hydrated and smooth. It has hyaluronic acid and vitamin B5, perfect for repairing and plumping. It’s not the cheapest, but it lasts a long time and is worth it.