Simply designed newborn ready carrier, no tying required
Industry-leading, adjustable bucket seat for healthy positioning of baby
Padded head & neck support for baby's comfort
2 ergonomic positions (inward and outward facing)
Intuitive to use for quick on/off
Designed for smooth transitions between caregivers
Determined hip healthy by the IHDI
Certified back-friendly by AGR
Description
Awarded "The Best Baby Carrier for Newborns" by the NY Times Wirecutter.
A simple, two-position, soft and cozy newborn-ready carrier designed for baby's first 12 months with patented, industry-leading ergonomic support.
Supports newborn in upright secure position with padded neck support, encouraging healthy hip development in natural M-shape position. Crafted from super-soft knit fabric for comfort and ease of movement. Slips on in three easy clicks and has spreadable straps to enable a quick fit for multiple caregivers. Machine washable for everyday use.
Dimensions (Overall): 17.5 Inches (H) x 15 Inches (W) x .5 Inches (D)
Weight: 1.1 Pounds
Holds up to: 25 Pounds
Suggested Age: Newborn and Up
Features: Infant Head Support, Buckle Closure
Product Configuration: Facing-In Front Carrier, Facing-Out Front Carrier
Industry or Government Certifications: Baby Safety Alliance Verified, Meets International Hip Dysplasia Institute Standards
Minimum Weight Capacity: 7 Pounds
Material: Polyester, Rayon, Spandex
Care & Cleaning: Machine Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 77378045
UPC: 191653001794
Item Number (DPCI): 030-04-2502
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
ergobaby
all
Average Fit Sizing
Women
XXS-XXL
00-24
Men
S-3XB
30/32 to 50/52
All sizes in inches unless otherwise noted.
Shipping details
Estimated ship dimensions: 4.88 inches length x 6.85 inches width x 10.43 inches height
Estimated ship weight: 1.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: No, no infant insert is needed with the Embrace carrier.
submitted byMarie - 2 years ago
A: No, there is no infant insert needed with the Embrace carrier
submitted byMarie - 2 years ago
A: No - I use The Embrace every day - no infant insert needed!
submitted byMarie - 2 years ago
Q: Would this carrier comfortably fit plus size parents?
submitted by Ds0701 - 4 years ago
A: The Embrace baby carrier fits a wide range of bodies and most sizes XS-XXL.
submitted byErgobaby Customer Support - 4 years ago
Brand expert
A: We were kind of alarmed at the size. It BARELY goes around my husband - he's a large person, but not XXL. He wears 36x34 pants for reference.
submitted byLaura - 4 years ago
Q: Is this carrier easy to use for one person? Can one person reach the straps, buckles, and ties?
submitted by Ali Ole - 4 years ago
A: Since the shoulder straps buckles in the front, it makes it easy for one person to use the carrier.
submitted byErgobaby Customer Support - 4 years ago
Brand expert
A: Yes! This is the third type of carrier that I tried because I needed to put it on myself and was getting frustrated with how challenging the others were to put on. This one is easy to put on solo - I’ve worn it around the house, taken baby out of car seat and put directly into carrier by myself to walk around the store, airplanes, etc! Easy to adjust and also take off by yourself. Material is comfy too - highly recommend!
submitted byMollyryann - 2 years ago
Q: Is this Carrier large enough for a adult man to be the carrier ? All photos show women only
submitted by Pat - 5 months ago
A: The Embrace can be used for men and women. It is size inclusive. It is adjustable to fit the widest range of body types (Petite to 4XL).
submitted byErgobaby Customer Support - 4 months ago
Brand expert
Q: Does this work for back carry
submitted by Elizabeth - 7 months ago
A: The Embrace can be used in the Front Inward Facing and Front Outward Facing positions. It cannot be used in the back carry position.
submitted byErgobaby Customer Support - 5 months ago
Brand expert
Q: Is this okeo-tex certified?
submitted by KD219 - 7 months ago
A: All of the materials used in our products are carefully sourced and thoroughly tested to ensure they are free of potentially harmful materials and substances, including, but not limited to: PFAS,PFC.PVC, BPA, BPS, harmful phthalates, heavy metals (such as lead and cadmium), formaldehyde and AZO/allergenic/disperse dyes. There are no Flame Retardants used.
submitted byErgobaby Customer Support - 5 months ago
Brand expert
Q: Does this have metal pieces that will alarm in metal detectors at tsa?
submitted by Bherm - 8 months ago
A: The Embrace baby carrier is made of a slightly stretchy, yet supportive, lightweight knit fabric from 79% Polyester/17% Rayon/4% Elastane/Spandex. It does not contain metal.
submitted byErgobaby Customer Support - 8 months ago
Brand expert
Q: is it okay for a new-born or it is better to use after 2 months ?
submitted by aki - 1 year ago
A: We used it for our newborn but you have to be sure it’s extra tight because they don’t have the head control and the fabric covers them entirely
submitted byrachelm03 - 1 year ago
Q: What are the differences between the Embrace and the Omni 360?
submitted by Jenna - 5 years ago
A: The Embrace Cozy newborn carrier is soft, cozy and super comfortable. No complicated wrapping or tying. This carrier keeps you and baby close as you find your new rhythm together. This Embrace is great for the fourth trimester, when you are sticking close to home and easing the transition for baby into the world. The Embrace can be used from 7-25 lbs. While the Embrace carrier can be used up to 25 lbs, we recommend that once baby reaches about 4-6 months, and is developmentally ready to see the world in all directions, we recommend the next carrier in our Ages & Stages line, the All Position 360 baby carrier or Omni 360 carrier.
submitted byErgobaby Customer Support - 5 years ago
Brand expert
Q: Is this one machine washable?
submitted by Susan - 6 years ago
A: You can launder your carrier using a mild detergent on a gentle cycle with cold water. You can use the dryer for about 20 minutes. It will still be damp. Hang out to dry for the duration of the drying time.
submitted byErgobaby Customer Support - 6 years ago
This baby carrier is highly praised for its comfort, ease of use, and support, making it a favorite among parents. Guests appreciate its lightweight design and soft fabric, which keeps both baby and parent comfortable. Many find it easy to put on and adjust, allowing for hands-free convenience during daily activities. While some guests wish for additional features like a sunshade, the overall experience is overwhelmingly positive, highlighting its practicality for newborns and active parents alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
1510 star ratings
4.6 out of 5 stars with 1510 reviews
design
4.1 out of 5
design: 4.11 out of 5
quality
4.4 out of 5
quality: 4.4 out of 5
safety
4.3 out of 5
safety: 4.3 out of 5
77% would recommend
88 recommendations
5 out of 5 stars
17 October, 2026Verified purchase
(no review title)
Nice baby carrier, get ready for my baby
Is this dual valve
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5 out of 5 stars
7 October, 2026
originally posted on Ergobaby
Perfect if you wanted to love a wrap carrier
I bought two wrap style carriers bc I thought I would love them. Turns out I felt unconfident in their security and in my tying skills. I turned to reddit and bought this carrier as a replacement and I LOVE IT! 2.5 weeks post partum and it makes taking baby out to walk dogs or do whatever soooo much easier. Baby feels secure and is very content in the carrier. Having a large chest for my weight, I worry about how smushed baby is, but adjusting is so easy that it’s really a non issue, just my own anxiety getting in the way. 10/10 I want to buy another color but we’ll see, the price is a bit high but I also dont want to penny pinch and risk baby’s safety. Maybe if there is a sale I’ll pick up a second!
ASR
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5 out of 5 stars
1 October, 2026
originally posted on Ergobaby
Reddit was right - this is THE newborn carrier
[This review was collected as part of a promotion.] I struggled with back pain from baby wraps, but baby wearing is so, so necessary when you have a newborn and a toddler. So I took to Reddit to see what other people were doing with this issue. They pointed me to this carrier, and I’m so glad they did. This carrier solved my back pain issue, AND it has the added bonus of being very quick. No more listening to my newborn cry as I take 2 minutes to put on the wrap. With this carrier, it’s one buckle and he gets lifted up, and that stops the crying. Then just two more buckles and we’re set. No annoying twisting or worrying about it being too loose or too tight. Everything I was looking for!
Ashton R.
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5 out of 5 stars
25 September, 2026
originally posted on Ergobaby
Confort et pratique
[This review was collected as part of a promotion.] Porte bébé d’abord confortable pour la maman aucune douleur au dos ou de sensation de poids lourd sur les épaules. Il se règle facilement avec bébé à l’intérieur grâce aux petites sangles que l’ont peut tirer pour serrer. Matière douce et agréable
Fanny D.
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5 out of 5 stars
24 September, 2026
originally posted on Ergobaby
Fantastic baby carrier!
(This review was collected as part of a promotion.) I'm really glad I purchased the Ergobaby embrace carrier - it's comfortable, user friendly and easy on the eyes. Unlike other carriers on the market, it can be used single handedly without any assistance
Shelley C.
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4 out of 5 stars
22 September, 2026
originally posted on Ergobaby
Fijne draagzak
[This review was collected as part of a promotion.] Fijne draagzak! Het zou 5 sterren zijn als er ook nog een zonnekapje bij zou zitten. Zowel voor de zon als om een overactieve baby wat minder prikkels geven. Dat mis ik nu
Lisa W.
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5 out of 5 stars
21 September, 2026
originally posted on Ergobaby
I love my Embrace Carrier
(This review was collected as part of a promotion.) I am a fourth time mum and so far I have always used a carrier wrap for the newborn stage, however I am getting older and my back has really been hurting while using the wrap. So I started looking for something with more support and stumbled upon this carrier. From the moment I have received it I have loved it! It offers more support than a wrap does but still feels very lightweight. I love that it crosses over in the back and my back has been feeling much better. I highly recommend this carrier! My baby loves it too
Tatjana Z.
1 guest found this review helpful. Did you?
5 out of 5 stars
21 September, 2026
originally posted on Ergobaby
Very satisfied
[This review was collected as part of a promotion.] Very good quality, perfect for calming my baby, he falls asleep very easily in the baby carrier
Kerstin S.
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5 out of 5 stars
13 September, 2026
originally posted on Ergobaby
Great comfy carrier
(This review was collected as part of a promotion.) Very soft and comfortable carrier for the new born. Wife loves using it around the house and on hikes outside. Will see how it grows with the baby. Highly recommend
Andrew C.
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5 out of 5 stars
8 September, 2026
originally posted on Ergobaby
Great lightweight carrier
[This review was collected as part of a promotion.] Easy to put on, soft comfortable material. Baby super comfy & mum too.
Amy C.
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5 out of 5 stars
8 September, 2026
originally posted on Ergobaby
Great for newborns
It's very convenient to carry around my newborn in this carrier. Much easier in places where strollers are hard to get by.
Doug
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5 out of 5 stars
4 September, 2026
originally posted on Ergobaby
Ergobaby embrace newborn carrier
[This review was collected as part of a promotion.] Simple and easy to use. Very soft fabric and lovely color as well. Would definitely recommend.
Elaine A.
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5 out of 5 stars
6 July, 2026
originally posted on Ergobaby
Perfect for my newborn
This is such an easy carrier to put on by yourself. No awkward buckles or second person needed. Plus the wide straps make it easy to carry them! Wearing this daily.
Meara M.
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5 out of 5 stars
6 July, 2026
originally posted on Ergobaby
The carrier I desperately needed!
This carrier was a lifesaver. I had no idea how to be hands-free with my baby, especially when she was a newborn. I couldn't get comfortable with wraps and wanted something that was simpler with more structure. This was perfect! It's so easy to put on by myself, and I use it often around the house or when I go out with my baby. This is the best purchase I made for her early months.
Chloe
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4 out of 5 stars
5 July, 2026
originally posted on Ergobaby
Great newborn carrier!
I was looking for a newborn carrier because the one that I have didn’t secure my baby’s head very well. Overall I’m happy with this product but took off 1 star because I bought the black carrier and the fabric collects little dirt particles easily - I wish I purchased a different colour, but nevertheless still a really great carrier!
Renata C.
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5 out of 5 stars
2 July, 2026
originally posted on Ergobaby
great for newborn!!
I couldn’t get on board with wraps so I tried this and it was perfect! super soft and comfy for my newborn and easy to wear
Paige C.
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3 out of 5 stars
1 July, 2026
originally posted on Ergobaby
Baby didnt like it
For some reason, baby felt uncomfortable in this and did not like it. Im going to try the omni deluxe
Navdeep K.
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5 out of 5 stars
26 June, 2026
originally posted on Ergobaby
Good
This is the 2nd one I had, i bought the first ergo baby carrier 8 years ago, it was really good!
Hongyu C.
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5 out of 5 stars
15 June, 2026
originally posted on Ergobaby
Lifesaver
This carrier has allowed me the freedom to walk my dogs, go shopping and go for lunch with my baby safe, secure and happy. It’s easy to use on my own so I have my independence back. Highly recommend for newborns.
Christie H.
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5 out of 5 stars
9 June, 2026
originally posted on Ergobaby
Cosy carrier and ease to use
Loved how cosy this carrier was over colder months! Lovely fabric and easy to layer around baby! I will be purchasing from you again! Fast delivery!