SmartSweets Sweet Fish, Soft and Chewy Candy - 1.8oz
$3.19 ($1.77/ounce)
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Eligible for registries and wish lists
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Guests are saying
Guests appreciate the taste and texture of these low-sugar gummy treats, often comparing them favorably to traditional candies. Many find them to be a satisfying alternative that allows for guilt-free indulgence. However, some guests express disappointment with the recent changes in recipe, noting that the new version is stickier and less flavorful than before. Overall, these gummies are seen as a healthier option that can still satisfy sweet cravings.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1205 reviews
quality: 3.6 out of 5
taste: 3.67 out of 5
value: 3.56 out of 5
55% would recommend
9 recommendations
1 out of 5 stars
28 April, 2026Verified purchase
(no review title)
Yuck
1 reply from SmartSweets Support team - 22 days ago
I'm so sorry to hear you didn't enjoy your Sweet Fish, Lisa! We would love to learn more and set you up with some fresh #KickSugar candy to enjoy :) Could you please reach out to us via the following link: https://bit.ly/3srVQVM.
4 out of 5 stars
20 April, 2026Verified purchase
(no review title)
Healthier and yummy
1 reply from SmartSweets Support team - 22 days ago
It means the world to Kick Sugar, Keep Candy with you, Kg!
5 out of 5 stars
28 March, 2026
originally posted on SmartSweets
My favorite!
[This review was collected as part of a promotion.] When you get a fresh, soft batch - that’s the best!
4 out of 5 stars
12 March, 2026
originally posted on SmartSweets
best so far
[This review was collected as part of a promotion.] The first time I had these I COULD NOT BELIEVE how good they tasted and so much like the "OG" fish. I went right home and ordered a box of Smart Sweets. When I got my order I will say they tasted a little less appealing but I still really like them.
5 out of 5 stars
11 February, 2026
originally posted on SmartSweets
Better than the original
I love the taste. I like the texture. All around fantastic.
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
Every trip to Target
My favorite. Anytime I go to Target I buy these.
1 reply from SmartSweets Support team - 3 months ago
You're the sweetest! Happy snacking, Chris <3
5 out of 5 stars
2 February, 2026
originally posted on SmartSweets
So good!
[This review was collected as part of a promotion.] These are so satisfying, I love the flavor and texture!
5 out of 5 stars
28 January, 2026
originally posted on SmartSweets
Great product!!
[This review was collected as part of a promotion.] I went on the website to order. I think this was the best product for the best price, way better than purchasing at the grocery store.
5 out of 5 stars
22 January, 2026
originally posted on SmartSweets
Yummy!
[This review was collected as part of a promotion.] A delicious, gummy treat. A great, low sugar snack and a delicious flavor!
5 out of 5 stars
11 January, 2026
My fav
I’m not a candy type but i love Swedish fish and this allows me to have it guilt free and it taste good
1 reply from SmartSweets Support team - 5 months ago
I'm so happy to hear! It means the world to Kick Sugar, Keep Candy with you, Jazmin <3
5 out of 5 stars
11 January, 2026
originally posted on SmartSweets
Great Candy
Hands down better than Swedish Fish! Better taste better Quality. Kids love it too lol.
5 out of 5 stars
1 January, 2026
originally posted on SmartSweets
Sweet as Sugar - with no sugar!!!
[This review was collected as part of a promotion.] I started eating SmartSweets as a true substitute for traditional sugar candy, and I honestly did not expect it to work this well. The flavors I consistently reach for, especially Sweet Fish, as it completely satisfy my sweet tooth without the sugar spike or the aftermath that usually comes with regular candy. What sets SmartSweets apart for me is that they are sweetened without sugar alcohols, which makes a real difference. They taste clean, do not cause stomach issues, and still deliver that classic chewy and sour candy experience. Knowing they are plant based, made with thoughtfully chosen ingredients, and dramatically lower in sugar makes it easy to enjoy them regularly rather than feeling like it is a “cheat. ” I now use SmartSweets as my primary alternative whenever I am craving something sweet. They have become a reliable, enjoyable replacement rather than a compromise, and that is not something I have found with other low sugar or “better for you” candies. These are the rare products that actually do what they promise.
1 out of 5 stars
1 January, 2026
(no review title)
Target has Best By December 2024 products at their registers. No wonder I couldn’t eat these. Hard as rocks
1 reply from SmartSweets Support team - 5 months ago
I'm so sorry to hear your Sweet Fish were expired when purchased! That is absolutely not the experience we want you to have. We'd love to chat further and set you up with some fresh #KickSugar candy to enjoy! Please reach out to us via the following link: https://bit.ly/3srVQVM.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
Super good
I’m obsessed with these. I don’t even love the OG candy these are meant to mimic but when I see these at the checkout I have to have them!
1 reply from SmartSweets Support team - 5 months ago
You're the sweetest! It means the world to Kick Sugar, Keep Candy with you :)
5 out of 5 stars
22 December, 2025
originally posted on SmartSweets
My fave!
[This review was collected as part of a promotion.] Sweet Fish is my absolute fave of all the Smart Sweet flavors. Love these! They do not taste like there is only 3 grams of sugar. So glad I found this brand as I have a sweet tooth and this is a much better choice.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
YUM
So good. Just the best
3 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase
Sticky chew
These tasted ok but very sticky.
1 reply from SmartSweets Support team - 9 months ago
I'm so sorry to hear that your Sweet Fish were sticky - that is not the experience we want you to have! We'd love to learn more and set you up with some fresh SmartSweets to enjoy. Please reach out to us via the following link: https://bit.ly/3srVQVM
5 out of 5 stars
23 August, 2025
originally posted on SmartSweets
10/10
[This review was collected as part of a promotion.] These are yummy and there’s a perfect amount per package. Will definitely purchase again!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025
No go
These were almost one year old and not edible.
1 reply from SmartSweets Support team - 10 months ago
I'm so sorry to hear your Sweet Fish were expired when purchased - that is absolutely not the experience we want you to have! We would love to set you up with some fresh #KickSugar candy to enjoy. Please reach out to us via the following link: https://bit.ly/3srVQVM
5 out of 5 stars
11 August, 2025
originally posted on SmartSweets
Really good
[This review was collected as part of a promotion.] My third favorite but still good. Deserves a variety pack