Pacifica Glow Baby Vitaglow Lotion - 1.7 fl oz: No Fragrance, Vitamin E, Paraben-Free, Vegan
$15.79 ($9.29/fluid ounce)See 1 deal for this item
Size1.7
In Stock
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
This facial moisturizer has garnered positive feedback for its hydrating properties and ability to improve skin texture, making it a favorite among guests. Many appreciate its cruelty-free and vegan formulation, which is gentle on the skin. While some guests noted concerns about the scent and thickness, the overall effectiveness in providing moisture and a glow has made it a staple in many skincare routines. Guests enjoy using it both day and night for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 435 reviews
effectiveness: 3.68 out of 5
quality: 4 out of 5
value: 3.52 out of 5
51% would recommend
70 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Loving this
I am really liking this lotion, first Pacifica product in while I have been happy with, I hope this return in quality keeps up!
5 out of 5 stars
10 September, 2025Verified purchase
Smooth like butter
The best affordable face lotion. Love!!
5 out of 5 stars
28 June, 2025
originally posted on https://www.pacificabeauty.com/

But chemically, but still a great moisturizer.
I started using this about a month ago, after I ran out of the face moisturizer I used before. I was looking for something more to my liking, the last was given to me. Something vegan, cruelty free. Since discovering Pacifica I've loved their products, but only really started getting properly into skincare recently. So naturally, I looked for something from them. On this product, I was iffy after reviews. Some people didn't like the smell, or said the lotion pilled up (which was an issue I had with a past formula). But I'm glad I tried this one! It does have a slight... chemical? Smell to it. But I don't find it strong, and it doesn't bother me. Especially since other than that this moisturizer does great! It goes on smooth, is light, and doesn't aggravate my adult acne. In fact, I think my skin's been clearer than ever. Bi still have small breakouts, but it's mostly under control.
4 out of 5 stars
5 May, 2025
originally posted on https://www.pacificabeauty.com/

Good
Not as impressed with this moisturizer as another one I've purchased.
5 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2025Verified purchase
Love it
No weird smells and this didn’t break out my sensitive skin. I love using it in the morning before I apply my sunscreen. Definitely will buy again.
1 out of 5 stars
22 March, 2025
originally posted on https://www.pacificabeauty.com/

Why is it tinted?
I was disappointed because it was too thick to smooth over my face evenly without alot of pulling on my face. I also hated that it's tinted!! Why is this not listed anywhere? I see no place where it's advertised as tinted or I would not have bought it. It's more of a foundation than a lotion and in my opinion it's not being sold properly.
3 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025
Not the best for darker skin
It definitely will leave a white cast on darker skin. It will go away in about a half an hour, but I would not recommend for anyone who has darker skin.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025
Not very moisturizing
I used to use Pacifica’s vegan collagen lotion and then the target by me stopped carrying it. I tried this one and it is awful for me. It hardly moisturizes, so I end up using a lot (and it’s expensive). It also has left my skin feeling itchy and irritated. It’s not the first time target has removed one of my tried and true products, leaving me with a subpar alternative, and it’s so frustrating.
4 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2025Verified purchase
Ok
It’s ok. Not extremely moisturizing
5 out of 5 stars
1 January, 2025
originally posted on https://www.pacificabeauty.com/

So good my hubby will ask to get it restocked
This was the first line I ever tried from Pacifica and its still great. It smells amazing, feels great and makes your skin look, as advertised, ver glowy. I now buy it for my hubby as I am trying new lines and he (someone I had to force to do skincare) really likes this product, he will actually ask me to replace it when he's getting low so extra points there!
2 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2024Verified purchase
Stinky + Clumpy
Love the plant extracts and cruelty-free aspects, and it does dry velvety.. but it’s got an icky smell and does this super annoying clumping thing with every use. No other moisturizer I’ve got does this. Always onto clean skin; then balls up into little clumps I’ve got to brush off my face with a towel. I’ll probably just throw the bottle out.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2024Verified purchase
The smell...
I really wanted to like this product but I can not get past the smell.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2024Verified purchase
Good lotion, bad smell
Feels very nice on my skin, but returning because of the unpleasant smell.
5 out of 5 stars
15 November, 2024
originally posted on https://www.pacificabeauty.com/

My skin feels soft and moisturized
I love this lotion. I live in Arizona and it's hard to find a good moisturizer. This one's definitely has improved my skin for the better.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2024Verified purchase
Disappointed
I was so disappointed when I first used this. The tube was half full, if that. I barely got any use out of it.
4 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2024Verified purchase
I like it.
I didn’t notice a scent which is good. It felt greasy when I put it on but it does not make me break out. It glides on smoothly. I recommend putting it on right after cleansing while skin is damp as it seems to absorb best. I wear it only when I go to bed. In the morning when I wash my face it feels soft and just looks good as if I got good rest. I like it. It works well and is decently priced.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2024
Must Get -Give This a Try
I’m in my 40s and my skin complexion significantly looks brighter and even. The smell can be slightly off putting for some but quickly dissipates. I don’t care. The results are totally worth it. My combination skin has not looked better and have less breakouts/blemishes. It took just 2-3 weeks too.
5 out of 5 stars
24 March, 2024
originally posted on https://www.pacificabeauty.com/

great lotion!
i love this lotion! i wanted to make the switch from serum to lotion, and this was perfect. it lasted me 6 months. it's super light and definitely helps with a glow
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2024Verified purchase
Extremely sensitive/acne-prone/accutane skin!
I’m in accutane, so my skin is very dry and is still acne-prone. I also have perioral dermatitis. I was a little nervous about the fruit extracts possibly being irritating, but my skin LOVES this lotion. It’s fading the acne scars I’ve had for years! It is a “thicker” lotion, it kind of applies like a zinc sunscreen and takes a while to rub in but that doesn’t bother me. Some reviews mention a bad smell, but my bottle doesn’t smell like anything. My only complaint is that it is expensive for a drugstore moisturizer, but one small pump is enough for my entire face so I can see this lasting a while.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2024Verified purchase
Love this!
I have been using this for 6 months now and I’m in love. I have really sensitive skin so almost anything can cause my skin to break out and this one didn’t so that’s a win already. People are complaining about a smell but I haven’t noticed it at all and I’m not being on fragrance either so not sure what’s going on. I just don’t understand how it’s cheaper to buy 2 of the 1 oz than it is to buy the 1.7 oz