Hydrated skin is glowing skin with Pacifica’s Glow Baby VitaGlow Face Lotion. Powered by our Brightfirm ComplexTM, this formula is packed with multiple forms of Vitamin C, plant extracts and Vitamin E to help visibly bright, firm, and reduce the appearance of signs of photoaging. Find your glow, no filters needed.
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Estimated ship dimensions: 4.84 inches length x 1.1 inches width x 1.06 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This moisturizer has garnered positive feedback for its hydrating properties and ability to improve skin texture, making it a favorite among guests with various skin types. Many appreciate its cruelty-free and vegan formulation, which is gentle on sensitive skin. While some guests noted an unusual scent and thickness, the overall effectiveness in providing moisture and a glow has made it a staple in their skincare routines. Guests recommend using it on damp skin for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
435 star ratings
4.3 out of 5 stars with 435 reviews
effectiveness
3.7 out of 5
effectiveness: 3.68 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.5 out of 5
value: 3.52 out of 5
51% would recommend
70 recommendations
5 out of 5 stars
4 May, 2026
originally posted on https://www.pacificabeauty.com/
A winter weather fave!
Dry skin in the winter is the worst, especially when it gets windy. This moisturizer helps SO much!!
Mmillie
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5 out of 5 stars
26 March, 2026
originally posted on https://www.pacificabeauty.com/
Favorite
This product is the best!! I have been using for almost 6 yrs! Glow Baby has kept the wrinkles away and reduces fines lines, hydrates my skin. It all depends how you use the product. I use it on skin that has been recently cooled with water to close up pores. Thank you for a great product!
D
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5 out of 5 stars
19 March, 2026
originally posted on https://www.pacificabeauty.com/
A nice vegan facial moisturizer
This is a nice, cruelty-free facial moisturizer! I always feel good using Pacifica's products, knowing they are vegan and made with quality ingredients.
Lana Atlantica
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5 out of 5 stars
19 March, 2026
originally posted on https://www.pacificabeauty.com/
A pleasant face moisturizer
This is a pleasant, cruelty-free facial moisturizer! I always feel good using Pacifica's products, knowing they are vegan and made with quality ingredients.
Lana Atlantica
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3 out of 5 stars
24 February, 2026
originally posted on https://www.pacificabeauty.com/
Good lotion, bad smell
The moisturizer is very good, but the smell is very odd. It smells like an old lady perfume. Kinda gross, but I do get the glow and moisture it claims. I will not be purchasing again, so I am glad I bought the mini first.
Andy
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3 out of 5 stars
21 February, 2026
originally posted on https://www.pacificabeauty.com/
No for me
Unfortunately this was a no for me despite the hype on social media, smell is strong and burned my skin. Not opt for sensitive skin
Ang
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5 out of 5 stars
19 February, 2026
originally posted on https://www.pacificabeauty.com/
Really moisturising
I have very dry facial skin, was getting peeling areas when it was cold outside. This is fully moisturising and not greasy. It helped clear up my skin and no more dry spots
Megan
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 September, 2025Verified purchase
Loving this
I am really liking this lotion, first Pacifica product in while I have been happy with, I hope this return in quality keeps up!
Slatka
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
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5 out of 5 stars
10 September, 2025Verified purchase
Smooth like butter
The best affordable face lotion. Love!!
Momofthree
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5 out of 5 stars
28 June, 2025
originally posted on https://www.pacificabeauty.com/
But chemically, but still a great moisturizer.
I started using this about a month ago, after I ran out of the face moisturizer I used before. I was looking for something more to my liking, the last was given to me. Something vegan, cruelty free. Since discovering Pacifica I've loved their products, but only really started getting properly into skincare recently. So naturally, I looked for something from them. On this product, I was iffy after reviews. Some people didn't like the smell, or said the lotion pilled up (which was an issue I had with a past formula). But I'm glad I tried this one! It does have a slight... chemical? Smell to it. But I don't find it strong, and it doesn't bother me. Especially since other than that this moisturizer does great! It goes on smooth, is light, and doesn't aggravate my adult acne. In fact, I think my skin's been clearer than ever. Bi still have small breakouts, but it's mostly under control.
Kindelwyrm
1 guest found this review helpful. Did you?
5 out of 5 stars
22 May, 2025
originally posted on https://www.pacificabeauty.com/
Finally, something that works!
Makes the skin soft and glowy
HotDiggety
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4 out of 5 stars
5 May, 2025
originally posted on https://www.pacificabeauty.com/
Good
Not as impressed with this moisturizer as another one I've purchased.
Crystal Dawn
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5 out of 5 stars
4 May, 2025
originally posted on https://www.pacificabeauty.com/
Nice and smooth to touch moisturizer
Nice and smooth goes on nice and smooth
becca
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 April, 2025Verified purchase
Love it
No weird smells and this didn’t break out my sensitive skin. I love using it in the morning before I apply my sunscreen. Definitely will buy again.
Dani
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
22 March, 2025
originally posted on https://www.pacificabeauty.com/
Why is it tinted?
I was disappointed because it was too thick to smooth over my face evenly without alot of pulling on my face. I also hated that it's tinted!! Why is this not listed anywhere? I see no place where it's advertised as tinted or I would not have bought it. It's more of a foundation than a lotion and in my opinion it's not being sold properly.
Suzannenr
1 guest found this review helpful. Did you?
5 out of 5 stars
18 March, 2025
originally posted on https://www.pacificabeauty.com/
Glow baby WORKS!
Great lightweight brightening lotion. I love allllllllll of the the glow baby products and this no exception!
Dede Lomenick
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5 out of 5 stars
12 March, 2025
originally posted on https://www.pacificabeauty.com/
Nourishing lotion
I love the Glow Baby line and this lotion did not disappoint. It feels nourishing and creamy. I like to mix it the Glow Baby booster serum for extra pampering
Elle
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2 out of 5 stars
12 February, 2025
originally posted on https://www.pacificabeauty.com/
Would not use again
Didn't really do anything. Didn't improve skin or texture.
Freeone
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5 out of 5 stars
29 January, 2025
originally posted on https://www.pacificabeauty.com/
Baby Glow lotion
I love the Baby Glow line! Thus lotion feels light but still nourishing and hydrating. The fragrance is pleasant and not overpowering
Elle
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 January, 2025
Not the best for darker skin
It definitely will leave a white cast on darker skin. It will go away in about a half an hour, but I would not recommend for anyone who has darker skin.
