A: Hey Mojo, Great question! Yes, the L'Oreal EverPure Purple Shampoo can also be used on grey hair. It will correct brassy yellow to orange tones while leaving your hair moisturized and brighter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Hey there Mojo! Thank you for reaching out to us about thes EverPure Sulfate Free Purple Shampoo for Colored Hair. While you can use this on gray hair, we recommend using the EverPure Silver Care Shampoo, that is made speciically for Gray Hair. This brightening shampoo that nourishes silver and gray hair, that cleanses without stripping moisture and is vegan, gluten-free, sulfate-free and paraben-free. We hope you check it out and give it a try!

A: Hey, Great question! Use the L'Oreal Purple Shampoo 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Grammygamer, that’s a very fair question! EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. And while we recommend using 2-3 times a week, for many of us, that’s how often we shampoo anyway. As long as the color looks great and doesn’t take on a dull or discolored appearance, go for it, and use this as your regular shampoo!

A: Hey, Great question! The L'Oreal Paris Everpure sulfate free purple shampoo neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Hi Lynn! This purple shampoo works best on yellow and orange brassy tones found in blonde, bleached, highlighted and silver hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

A: Hello there! Thank you for reaching out about L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair. To better assist you please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. We look forward speaking with you.

A: Hi there, NJ! Thank you for reaching out about our EverPure Sulfate Free Purple Shampoo. We recommend trying our EverPure Blonde Shampoo for Brightening. Our shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. We hope this helps!

A: Hi there, L’Oréal does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L'Oréal's corporate site, to learn more on the alternative methods under the Inside Our Products section.

A: Hi There! COLOR PROTECTION + NEUTRALIZE BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula**. Use 2-3 times a week.

A: Hi there Rose! Thank you for your interest in the L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair. Our Purple Shampoo provides color protection and corrects brassy blonde with yellow and orange tones. EverPure premium hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair. Use 2-3 times a week instead of your regular shampoo and conditioner. For natural white hair, you may wish to try our Le Color Gloss in the Silvers Collection. For more help selecting the perfect product, feel free to explore our Tools& Consultations Feature on our website. We appreciate you choosing L'Oreal.

A: Hi There, Parabens act as a preservative and are derived from an acid which naturally occurs in many fruits and vegetables. Safe ranges for the use of parabens in cosmetics have been established around the world, and without them, Loreal products could spoil and become harmful to you. We are continuously working to develop innovative formulas that are less vulnerable to microbial contamination, while also limiting the use of parabens, always keeping your safety a top priority, and ensuring Loreal maintains its superior quality delivered to you.