L'Oreal Paris EverPure Sulfate Free Purple Shampoo - 23 fl oz
$17.99 ($0.78/fluid ounce)
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This item is featured in
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Guests are saying
This purple shampoo has garnered mixed feedback from guests, with many praising its ability to tone blonde and gray hair effectively while leaving it soft and shiny. Guests appreciate its affordability and sulfate-free formula, making it a great choice for maintaining color-treated hair. However, some have noted issues with scent and staining. Overall, it appears to be a solid option for those looking to reduce brassiness and enhance their hair's vibrancy.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3242 reviews
effectiveness: 3.09 out of 5
quality: 3.16 out of 5
value: 3.38 out of 5
43% would recommend
64 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2026
Buy this
I love this shampoo! I have thin hair and lots of other purple shampoos or color protecting shampoos leave a residue on my hair and weight it down. This one somehow makes my hair feel weightless and my balayage in my hair crisply blonde.
3 out of 5 stars
26 October, 2026Verified purchase
It's fine
Tones okay after a couple uses but fries my hair and weirdly smells like medicinal cream or foot cream.
From L'OrealParisProductExpert team
Hello Frances! We are very sorry to hear about your experience with our EverPure Sulfate Free Purple Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
17 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
8 September, 2026Verified purchase
(no review title)
Did nothing to tone my hair left in for 15 mins and nothing. Sadly I was hoping this would work.
From L'OrealParisProductExpert team
Hi Mattie! We are so sorry to hear that the EverPure Purple Shampoo didn't give you the toning results you were hoping for, even after leaving it on for 15 minutes. Toning results can sometimes vary depending on your starting hair color, how stubborn the brassy tones are, and your hair's porosity. If the brassiness leans more toward a deeper orange, or if hair has lower porosity, a purple shampoo alone might need a little extra help—such as pairing it with our matching EverPure Brass Toning Purple Mask for a stronger neutralizing boost. We hope you give this a try!
2 months ago
5 out of 5 stars
25 July, 2026
originally posted on lorealparisusa.com
Wonderful comir... Use every wash for some licolor
I have white hair that is to genetics and age , lol, and have been using this shampoo and conditioner since. I LOVE this product!!! I do not use it every so often, I use it every shampoo with the conditioner. It has given my white hair a lovely slightly lavender hue, and I get compliments from EVERYONE! Literally, people will stop me as I'm walking by to ask what I did to my hair! I should be paid for the advertising! 😂.
1 out of 5 stars
13 April, 2026Verified purchase
(no review title)
Made my finger tips and bottom half of my hair light purple.
From L'OrealParisProductExpert team
Hello Lizbeth! The EverPure Purple Shampoo is formulated with intense violet pigments specifically designed to neutralize stubborn brassy tones in blonde, bleached, and silver hair. Because the hair at the ends is often more porous, it can absorb these pigments more quickly, which can sometimes lead to a temporary purple cast if left on for too long. We suggest focusing the shampoo primarily at the roots and only sweeping it through the mid-lengths and ends during the final minute of your routine to prevent over-toning the most fragile areas. To avoid any tinting on your fingertips, you might try wearing a pair of gloves during application or ensuring you rinse your hands thoroughly with soap immediately after massaging the formula into your hair. For your next wash, using a standard moisturizing shampoo can help balance the tone and gradually wash away any excess violet reflects while keeping your color looking bright and refreshed.
7 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase
(no review title)
honestly I have a little sliver in my hair with some blonde and this shampoo is the greatest!
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026Verified purchase
(no review title)
Best product ever…does wonderful for my hair!
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026
Purple Shampoo L'Oreal Ever Pure
I’m a Black women with Honey Blonde hair and I reached out to my hair stylist about this Shampoo she told me to get it I used it and I Loved it it didn’t stain my hands or hair but it did leave my hair shining and I’m A Happy Camper I recommend this Shampoo and Conditioner and it was a reasonable price No complaints here
1 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026Verified purchase
This is a very weak shampoo for colored hair.
Product does not produce much silver coloring no matter how long you let it settle. It comes out blonde (bleached) even when left on hair for half an hour and washed. I recommend Matrix So Silver.
From L'OrealParisProductExpert team
Hello EC! We appreciate the feedback regarding our EverPure Sulfate Free Purple Shampoo and are sorry to hear it did not provide the level of silver toning you were expecting. This specific sulfate-free formula is designed to be a gentle, hydrating option that progressively neutralizes yellow and orange tones while maintaining the integrity of color-treated hair. For those seeking a more intense, immediate silver or ash result on very light blonde or gray hair, we recommend applying the shampoo to wet hair and massaging it into a rich lather, allowing it to sit for up to five minutes before rinsing. Because this is a professional-grade, non-stripping formula, using it in combination with our EverPure Purple Conditioner will help deeply nourish the hair while reinforcing the cool-toned pigments for a more noticeable result over time. We value these insights into the performance of our toning products and invite you to explore the full EverPure range on the L'Oréal Paris website for more information on our sulfate-free hair care standards.
9 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
Stained my hands
I used to love this product. However, the last one I bought, stained my hands. Even using a scrub brush, my finger tips are still bluish. Throwing it out and finding a new product.
1 out of 5 stars
11 December, 2025Verified purchase
(no review title)
This shampoo turns my blondness into an orange??
From L'OrealParisProductExpert team
Hello Liv! Thank you for sharing your experience with our EverPure Sulfate Free Purple Shampoo. We are truly sorry to hear that it turned your blonde hair an orange color, as this is certainly not the result we intend for our customers. Our EverPure Purple Shampoo is specifically formulated with purple pigments to neutralize unwanted yellow and brassy tones in blonde, bleached, highlighted, and silver hair, helping to maintain a cooler, brighter blonde. An unexpected orange result is certainly not typical for a purple shampoo. Sometimes, various factors can influence how hair color reacts to toning products, such as underlying pigments in the hair, previous treatments, or even individual hair porosity. We understand your disappointment, and your feedback is incredibly valuable to us as we continuously strive to develop products that meet our customers' expectations.
11 months ago
1 out of 5 stars
14 September, 2025
originally posted on lorealparisusa.com
Gray hair purple
Turned my gray hair purple and would not wash out.
From LeCare team
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
1 year ago
2 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2025Verified purchase
doesn’t work
using this shampoo makes no difference in my hair coloration, even when i leave it in for 5+ minutes. also dried out my scalp and caused dandruff
From L'OrealParisProductExpert team
Hi Irene. We are sorry to hear about the experience you had with EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 year ago
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Great for pool chlorine hair!
Got this for my hubby whose gray hair had turned yellow from swimming in our pool. The yellow is all gone now!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2025
Doesnt work
Did not work at all. My hair was still very yellow. It honestly made it even more brassy than it was before.
From L'OrealParisProductExpert team
Hello there! We are truly sorry to hear that our EverPure Sulfate Free Purple Shampoo did not provide the toning results you were hoping for, and that you found your hair remained yellow or even became more brassy. We understand how frustrating it can be when a product designed to neutralize unwanted tones doesn't perform as expected. Your feedback is very important to us, and we regret that our purple shampoo did not help you achieve your desired cool tone.
1 year ago
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2025
Animal Cruelty Abuse Product
This product is not animal cruelty free. Animals are tortured by this company.
From L'OrealParisProductExpert team
Hi there! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. Since 1989, we have not tested the safety of our products on animals, 14 years before regulations required us to do so. There are effective non-animal ways to ensure the safety of cosmetic products. For example, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that is more accurate for analyzing how cosmetic ingredients and products will behave on human skin.
1 year ago
1 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2025Verified purchase
Did not work at all
Ended up for the first time as a redhead when I dyed my hair lighter blonde. Used this shampoo multiple times. Did nothing, in fact it almost seems like it made my hair more brassy.
From L'OrealParisProductExpert team
Hello Lc98226, thank you for reaching out about L'Oreal Paris EverPure Sulfate Free Purple Shampoo. We are sorry to hear you did not get the results you had expected with this shampoo. We're always striving to improve our brand and products, so your honest opinion is extremely helpful. We'll share your comments with our internal team to see how we can better meet customer expectations for this product.
1 year ago
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
Actually works
This product is good value for the price. I used it alongside the dphue gloss + toner. At first I thought it wasn’t doing much but as you can see from the photos there is a noticeable difference.
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2025Verified purchase
Better than Olaplex!
This is much better than Olaplex & much more affordable too! I made the switch after being tired of overpaying for Olaplex & now I wish I had tried this sooner! My hair is so silky & beautifully toned!
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Great for blonde hair
Works well for chemically treated hair.