Juicy Couture Viva La Juicy Gold Couture Eau de Parfum - 1.7 fl oz - Ulta Beauty
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4.6 out of 5 stars with 1546 reviews
100% would recommend
2 recommendations
4 out of 5 stars
27 March, 2026
originally posted on http://www.ulta.com

Cute bottle
[I received this product in exchange for my honest review] Such a gorgeous bottle! Remember when juicy couture clothing was big back in the day, totally forgot they did perfumes until now. Eau de Parfum is def stronger than toilette.
4 out of 5 stars
22 March, 2026
originally posted on http://www.ulta.com

A lighter and lovely scent
[I received this product in exchange for my honest review] Did not expect a lighter floral/sweet/fruity fragrance after seeing the bold and pretty bottle, so it was a lovely surprise. I loved the combination of notes but I wish it was more long lasting - on me it lasted for 3-4 hours but on my clothes it stayed a bit longer.
4 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com

subtle sweetness lovers
[I received this product in exchange for my honest review] As much as I like juicy this one kind of let me down. Notes are supposed to be fruity gourmand but I didn't feel like the sweet came truly through like j would have hoped!! Definitely for a more subtle person.
5 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com

Like the classic but better!
[I received this product in exchange for my honest review] This fragrance is like The OG from my teen years, but with an elevated sophistication! whereas the classic is floral and sweet, this version has some amber and sandalwood notes that really take next level. I would definitely repurchase!
5 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com

Sweet scent
[I received this product in exchange for my honest review] This scent smells sweet and flirty. The bottle design is beautiful and looks nice sitting on my counter. I like this perfume, but it did not last all day on my skin. It does last a long time on clothing though.
5 out of 5 stars
13 March, 2026
originally posted on http://www.ulta.com

Sophisticated
[I received this product in exchange for my honest review] I'm obsessed with this perfume and the bottle. It smells so lovely and makes me happy. The vanilla and fruit notes, such a good combination. This would make a great gift and I'd repurchase for myself when it's gone.
4 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Good but light
[I received this product in exchange for my honest review] I get a very ambery sweet floral scent. Personally I think this is perfect for spring. The atomizer is nice. Although I feel the scent is a bit light. I don't feel that it lasts all that long. It definitely does not last an 8 hour shift. Overall great scent.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Amazing scent
[I received this product in exchange for my honest review] It's a nice sweet scent with some creamy amber notes. It is a long lasting fragrance. Just once spritz will last all day! It has some complex notes like jasmine and honeysuckle. The bottle is so cute too!
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Sweet scent
[I received this product in exchange for my honest review] The scent is sweet but overpowering. It last all day and does change slightly throughout the day to something a bit softer. The packaging is absolutely beautiful and looks great on the vanity.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Beautiful Scent and Bottle
[I received this product in exchange for my honest review] This is my new favorite scent! I get tons of complements every time I wear it. My patients and coworkers have said how much they love it too. The bottle is stunning especially with the gold brand emblem on the from! Will definitely purchase this!
3 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Packaging is great, scent is okay.
[I received this product in exchange for my honest review] I don't typically like these fancy brand perfumes because I feel like they're usually musky or powdery and geared towards more mature women. The smell of this perfume is honestly not bad, but definitely not my favorite. It also doesn't last super long which is surprising when compared to other juicy perfumes. The bottle itself, however, is beautiful and looks great in my bathroom!
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Perfect going out scent
[I received this product in exchange for my honest review] The perfume for me is the perfect scent to feel fun and put together before going out. It feels young and sweet, mixed with a warmth that doesn't make it smell sickening. For me it lasted all day, I can still smell it the next day! The bottle feels luxe and heavy and of course looks cute on display. I prefer this scent over the original "viva la juicy" scent.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Sweet and warm
Very excited to receive this fragrance! First of all, the bottle is gorgeous and very elegant. The crystal cap ant the cute black bowl makes it look luxurious. The scent is warm, sweet, and sophisticated at the same time. Also it last for hours! Its the kind of fragrance that just accentuates your femininity, that makes it perfect for everyday wear, but also great for special occasions! Definitely recommend, if you like sweet, and warm feminine fragrance!
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Elegant and long lasting scent
[I received this product in exchange for my honest review] This perfume comes in a sturdy box. The bottle is heavy, durable, and so elegant! There is so much detail on the logo. I love that the gold bottle and the lace bow. This perfume is perfect for everyday wear. It's a little powerful when you first spray it but then it mellows down to a nice long lasting scent. The scent is a perfect balance of sweet with hints of warm vanilla. I really like this perfume and have started to wear it daily now! Highly reccomend!
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Fun, But Still Mature!
[I received this product in exchange for my honest review] I was so excited for this opportunity to give a review on this product. I love that the bottle is so true to the brand, even after all this time. This is my absolute favorite perfume, and I wear it almost everyday! Everyone at work says I smell like vanilla and cookies when I walk by lol! I work in healthcare, so I feel like it gives people (especially new patients or young kids) a little bit of comfort to have a warm and sweet scent around them when I do their testing. I will definitely buy more of it when I run out! This scent is playful, fun but still professional, youthful, sweet, warm, feminine, and comforting. It makes me feel put-together but fun. Doctor's appointments can be so serious; I like to break up the tension/fear of the doctor's office in subtle ways so patients have a better experience, and I feel like this is one subconscious cue I can contribute in that regard. I wear it to work, class, outings with friends, church, date nights, etc. I like that a dessert-style perfume still has longevity and is curated in such a way that it is differentiated between a teen-targeted body mist.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Vanilla with twist - amazing notes
[I received this product in exchange for my honest review] This is a really yummy perfume. It is one when you walk by someone they will circle back to and you what you are wearing. It starts as a berry, floral scent then switches to a sweet smell on my nose. It's hard to picture what it is at first as the scents start to mix with your skin but it smells so good! It is so inviting and when smell the honey suckle and jasmine notes mixed with the vanilla. When I looked at the ingredients I knew I would like it, but they really came together in a way I wouldn't expect. Some how I also can tell this is juicy? Like it has a signature stamp in my mind. I can see wearing this all year round. The bottle is heavy, secure and oh so cute! The details make it so pretty on my vanity.
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Great packaging
[I received this product in exchange for my honest review] I adore the packaging of this perfume. Its so cute and fun. Also the scent is sweet and sexy. The scent lasts all day and isn't too overwhelming. Love the smell
4 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Sweet warm and feminine - loved this scent!
[I received this product in exchange for my honest review] First impression of this perfume was I loved the bottle and the scent. It also actually lasted a long time! I didn't put it on and forget about it the smell stuck with me all day. It had a warm sweet fragrance with caramel and vanilla notes. It's not too overpowering but it's noticeable. It is a great every day perfume that also works perfectly for a night out or special occasion. It's also not too expensive that it's not adorable for everyday wear.
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Sexy, elegantly and sweet
[I received this product in exchange for my honest review] Of the most delicious aromas I have been able to use, I like the packaging since it is all chic, its aroma, I can get few doses and the smell lasts a long time, it really is a good product
4 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Smells great but doesn't lasy
[I received this product in exchange for my honest review] I guess I'd been living under a rock and this was the first time I'd tried anything from the juicy collection! It smells great, it's very classy but simple and I feel like it would be great for a lot of occasions. It would be a great daily wear perfume, with kind of a vanilla undertone and fruity air to it. The caramel does come through too. I've also layered it with a stronger scent for a night out. What I was a little disappointed in though was the longevity and strength of it. I feel like it was maybe marketed as an "intense" version, and the smell is just so light. It lasts the same amount of time as a body spray and it's just not very strong at all. Overall it's a lovely scent and layers well with other things but the longevity is just not what I'd want from an edp.