Betty Crocker Vanilla Super Moist Cake Mix - 13.25oz
Highly rated
$1.49 ($0.11/ounce) reg $1.59
Sale save $0.10 (6% off)
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$1.59($0.10/ounce)
$1.27 with Target Circle
4.7 out of 5 stars with 302 ratings
$1.99($0.13/ounce)
$1.59 with Target Circle
4.8 out of 5 stars with 960 ratings
$1.59($0.10/ounce)
$1.27 with Target Circle
4.7 out of 5 stars with 328 ratings
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4.7 out of 5 stars with 6323 reviews
easy to prepare: 4.6 out of 5
quality: 3.04 out of 5
taste: 3.17 out of 5
value: 3.06 out of 5
44% would recommend
85 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
Cake cookies
Light and fluffy with a balance flavor, was great for cookies being mixed with added flavors.
1 out of 5 stars
6 December, 2025
originally posted on Betty Crocker
Horrible to make birthday cake
What is wrong with this cake mix???? I did SIX recipes today trying to do a birthday cake and ALL OF THEM BROKE. I couldn’t even put a frosting, all cakes were GONE. Waste of money, this mix SUCKS. And I lost all my ingredients too!
1 reply from Betty Crocker team - 4 months ago
Thank you for reaching out and sharing your review with us. We’re so sorry to hear about the issues you had with Betty Crocker Favorites Super Moist Vanilla Cake Mix. This is definitely not what we’d expect, and we would like to learn more about your experience. We have sent you an email to collect more information, so please check your inbox and junk/filtered folders. We hope to hear from you soon.
5 out of 5 stars
3 December, 2025Verified purchase
(no review title)
Bought on sale at a great price
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Best cake pop mix!
I use this mix for homemade cake pops and it’s the absolute best.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
My Fav mix to fix
I love a good boxed cake mix, but I always doctor it up to my family’s liking. Adding an additional egg, extra oil/butter makes this easy mix taste like a bakery favorite!
1 out of 5 stars
11 October, 2025
originally posted on Betty Crocker
Loyal, but not anymore
What is going on Betty Crocker? First, we changed the ounces and now, we’ve changed the ingredient amounts with not a word on front of the box of this new change. I was making a cake with 2 “older” boxes and a brand new box of mix. Afterwards, I noticed they had different oil amounts. What gives?! For those of us who like to add some ingredients to make a nicer cake, you’re making it more and more difficult to stay loyal to a brand that cuts ingredients and raises prices. So disappointed
1 reply from Betty Crocker team - 6 months ago
Thank you for sharing your experience with us. We truly appreciate your loyalty to Betty Crocker SuperMoist Favorites Cake Mix Vanilla over the years. We’re sorry to hear that your recent experience hasn’t met expectations. We’d like to learn more about your experience, so we have sent you an email to collect more details for our quality team. Please be sure to check your inbox and junk/filtered folders. Thanks for contacting us.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Betty Crocker super moist vanilla cake
This Betty Crocker vanilla moist cake is great! I love it. It taste so fresh and moist. I will continue to buy this definitely!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
Sweet Tooth
When I'm in a stage on what something's sweet that I tend to buy this cake mix and a certain frosting to cover my craving. Sometimes I'll just buy the cake mix to do a simple sweet that I found on Facebook and or wherever I may find on a sweet.
3 out of 5 stars
24 July, 2025
originally posted on Betty Crocker
Who is being paid off?!
Every review is the same… amount of product has Ben reduced and it has affected the quality in a bad way. Yet the article has this at the top rated mix! What gives? I just use the mix as a starting point and do my own thing (milk instead of water, butter instead of oil, a healthy dose of top quality vanilla extract) so it really doesn’t affect me too much but I am disappointed in the company for what they are doing all in the name of maximizing profits. And you as a reviewer/writer of the article are supporting them.
1 reply from Betty Crocker team - 8 months ago
We’re sorry to hear what happened! We’d like to learn more about your experience, so we have sent you an email to collect more details for our quality team. Please be sure to check your inbox and junk/filtered folders. Thanks for contacting us.
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2025Verified purchase
Pretty good!
Paired with homemade cream cheese frosting, these were perfect!
5 out of 5 stars
3 May, 2025
originally posted on Betty Crocker
Excellent product/reduce sugar
this product is an excellent choice for baking, but needs a sugar reduction. it’s a little too sweet but still yummy.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2024Verified purchase
Yummy
I only bake cakes for my kids birthdays… so not super often like some on here but I thought the cake came out awesome. Smash cake for less than $5 (total) and the taste was so yummy!
1 out of 5 stars
21 June, 2024
originally posted on Betty Crocker
The manufacturers are reducing size in everything
The manufacturers are reducing size in everything and price has gone up. The customer apparently stupid and won’t notice. Tells you what they think of their customers
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. Your feedback will be shared with the rest of our team.
1 out of 5 stars
27 March, 2024
originally posted on Betty Crocker
Shame on you for reducing the amount in the packag
Shame on you for reducing the amount in the package. One package makes a single 8" round
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We encourage you to follow the baking instructions on the carton and to bake your product in the same size pan as described in the instructions. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. Your feedback will be shared with the rest of our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2024
Target Greed Strikes Again
Sooo sick of Target’s greed. You changed the ounces but the add in ingredients are all the same resulting in a super thin product. Not to mention the price was never reduced to reflect the smaller portion size. I’ll continue shopping elsewhere for the prices you charge.
1 out of 5 stars
1 March, 2024
originally posted on Betty Crocker
I bought the butter pecan cake mix. Followed the b
I bought the butter pecan cake mix. Followed the box directions. Cake was about half the size of the cakes I rember from several years ago. It was also very dry. Very disappointed. I will NO LONGER be purchasing your mixes.
1 reply from Betty Crocker team - 2 years ago
So sorry to hear that. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
1 out of 5 stars
23 February, 2024
originally posted on Betty Crocker
Stop reducing the cake mix. It now tastes watered
Stop reducing the cake mix. It now tastes watered down and comes out so thin in a 9 x 13 pan. We have noticed!!!!
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2023
Betty Scammer
Less product. Will not buy ever again
1 out of 5 stars
17 December, 2023
originally posted on Betty Crocker
I have bought my last box of Betty Crocker cake mi
I have bought my last box of Betty Crocker cake mix after noticing that the size has now been reduced to a puny 13.5 ounces. These sneaky back door price increases need to stop. Greed is not good.
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate the time you have taken to share your feedback with us and will share them with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2023Verified purchase
Be mad at betty lol
I think we should be upset with Betty Crocker not target. But I wouldn’t buy again because less product and it’s not expensive now.