Duncan Hines Red Velvet Cake Mix - 15.25oz
$1.99 ($0.13/ounce)
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4.4 out of 5 stars with 623 reviews
easy to prepare: 4.76 out of 5
quality: 3.71 out of 5
taste: 3.61 out of 5
value: 4.03 out of 5
58% would recommend
34 recommendations
5 out of 5 stars
25 September, 2026
originally posted on influenster.com

Love me some red velvet cake!
I enjoy make the red velvet cake for my birthday. the smell was sweet and satisfying. the texture is moist and fluffy. I buy it every year and enjoy this brand the most.
2 out of 5 stars
5 September, 2026
originally posted on duncanhines.com
Disappointed
Really disappointed in the flavor, it was just not good.
1 reply from Customer Care team - 29 days ago
Hi there. Thank you for your review. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll pass this information on to our team. Thanks again for reaching out to us. We hope your day is great!
5 out of 5 stars
9 August, 2026
originally posted on influenster.com

Super moist, rich red velvet cake with amazing flavor! Perfect texture every single time. Absolutely delicious!
This Duncan Hines Signature Red Velvet mix is fantastic! It bakes up so soft, fluffy, and moist with that classic red velvet cocoa flavor. Pair it with cream cheese frosting, and it tastes just like a bakery-quality cake. Highly recommend!
2 out of 5 stars
Thumbs down graphic, would not recommend
16 June, 2026Verified purchase
No flavor!
This mix is only redeemed by the level of moisture and softness it has. There is absolutely zero flavor whatsoever. No aromas of chocolate, hints of vanilla, nothing. incredibly bland and disappointing. I was able to save it with a flavored simple syrup, but the way it is, it was useless in achieving a true red velvet.
1 reply from Dolly Parton Consumer Care team - 4 months ago
Hi there. Thanks for taking the time to share your review with us. We're sorry to hear our Duncan Hines Red Velvet Cake Mix didn't come out as expected. We'll make sure your comment is shared with our team. Please do give us another chance and let us know about your experience. Have a great day.
5 out of 5 stars
16 June, 2026
originally posted on influenster.com

Moist and delicious
This type of cake is always the best for cake pops! Easy to make from the box but also easy to make into cake cookies too. With a few extra ingredients you can convince people it’s homemade haha
1 out of 5 stars
16 March, 2026
originally posted on duncanhines.com
Terrible Taste
I absolutely love Red Velvet, it’s my favorite. However I made red velvet cupcakes with Duncan Hines supremely moist red velvet mix; and I tried one and threw out the entire batch. They tasted nothing like red velvet and had a weird chemically taste. So disappointed. I was looking very much forward to those.
1 reply from Customer Care team - 7 months ago
Hi there. Thank you for taking the time to reach out to us. We're glad that you like our Duncan Hines Signature Red Velvet Cake Mix although you were disappointed the taste. We'll have our team look into this. Thanks again for your comments.
5 out of 5 stars
2 March, 2026
originally posted on duncanhines.com
Moist Cake
Used this several times always comes out moist and flavorful 5*
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
No flavor, sugarless
Foul, there is no flavor. It’s like they forgot sugar? You could make the same thing with flour, baking soda and red dye. For the price, my expectations are low but this couldn’t even clear that. There are other cheapo cake mix brands that actually taste like something.
1 reply from Dolly Parton Consumer Care team - 7 months ago
Hi. Thanks for reaching out to us. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Thanks again for your review.
3 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase
(no review title)
Not much taste
1 reply from Dolly Parton Consumer Care team - 8 months ago
Hi. Thanks for reaching out to us. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Have a great day.
1 out of 5 stars
23 January, 2026
originally posted on duncanhines.com
Chemical flavor
My girls love red velvet cake and asked if we could buy it. I bake from scratch all the time, but sometimes you need something fast. I baked it tonight and it was gross. It tastes like chemicals, I'm guessing red 40. Even the kids and husband hated it. We ended up dumping the whole cake in the trash.
1 reply from Customer Care team - 9 months ago
Hi. Thanks so much for the detail in your review. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'd like you to know that we take your concern seriously and your feedback will be shared. Thanks again for your comments. We hope your day goes well.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Always moist
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025
Flavorless
Has zero flavor
1 reply from Dolly Parton Consumer Care team - 11 months ago
Hi there. Thank you for your review. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Thanks again for your review.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
Best boxed red velvet. Little crumb and very light and fluffy
5 out of 5 stars
13 July, 2025
originally posted on influenster.com

Flavorful and reasonably priced
Moist, rich, and perfectly sweet—Duncan Hines Red Velvet Cake Mix makes baking easy and delicious. The texture is soft and fluffy, and the flavor has just the right hint of cocoa. Add your favorite cream cheese frosting and it tastes homemade. A go-to for any special occasion
5 out of 5 stars
14 June, 2025
originally posted on duncanhines.com
Always good
Always a great mix! I use milk instead of water and add an extra egg.
3 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025
meh
it was easy to make but overall, tasted bitter and very thin and sticky consistency
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi. Thanks for reaching out to us. We're sorry you had this experience with our Duncan Hines Signature Red Velvet Cake Mix Product. We'll pass this information on to our team. Thanks again for reaching out to us.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2024
No flavor
Doesn't really taste like anything. Very dissappointing.
1 reply from Duncan Hines Consumer Care team - 2 years ago
Hi there. Thank you for taking the time to reach out to us. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll be sure to share your experience with our team. We sincerely hope you will give us another try and share your thoughts on our other offerings. Have a wonderful day.
5 out of 5 stars
26 November, 2024
originally posted on duncanhines.com
Add on and add ins.
Never buy anything but DUNCAN HINES. Have used in catering , lot of other baking projects. Nothing but the best.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2024Verified purchase
It was red but had very little flavor.
Red but very little flavor
1 reply from Duncan Hines Consumer Care team - 2 years ago
Hi there. Thank you for taking the time to share your feedback with us. We're sorry to hear our Duncan Hines Signature Red Velvet Cake Mix wasn't as flavorful as you anticipated. We'll make sure to inform our team about your review. We hope you have a great rest of your day!
2 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2024
Not very red and not red velvet
Just tasted like weak chocolate cake. Does not have the tang it's supposed to have.
1 reply from Duncan Hines Consumer Care team - 2 years ago
Hi Heidi. Thank you for taking the time to reach out to us. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll be sure to share your comments with our team. We hope you'll give some of our other products a try and let us know what you think. Have a nice day.