$1.69 sale price when purchased online
$1.99 list price
Target Online store #3991
About this item
Highlights
- CAKE MIX: Bake a delicious, moist rainbow chip cake dessert
- QUICK AND EASY: Make a cake by just adding a few simple ingredients as directed and popping in the oven
- ENDLESS OPTIONS: Add your own twist to these mixes by using as cupcake mix or trying tested and trusted Betty Crocker recipes
- DELICIOUS & SPONGY: Enjoy the sweetness of this versatile cake mix and make it your own
- SPECIAL OCCASION TREATS: Bake cake mix for sweet celebrations and everyday moments
- BOX TOPS FOR EDUCATION PARTICIPATING PRODUCT: Give back to schools with Betty Crocker; Download the Box Tops App to learn more & start earning cash for your school or a school in need
Description
Sweeten up everyday moments and special occasions with the delicious and vibrant Betty Crocker Delights Super Moist Party Rainbow Chip Cake Mix. Ready to bake in minutes, this colorful cake can be topped with delicious frosting for a classic take, or try something new with one of Betty Crocker's many dessert recipes. Plus, it can also be used as cupcake mix! Bring your family together with this super moist cake mix.
For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes. And today, you can still find those same products you grew up with on grocery shelves.
For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes. And today, you can still find those same products you grew up with on grocery shelves.
Serving Size: 0.111 package mix
Serving Per Container: 9
Amount 1/9 package (42g mix) of Per pkg mix:
Calories: 160
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0.5grm4%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 320mg14%
Total Carbohydrate 37grm13%
Dietary Fiber 0grm0%
Total Sugars 19grm0%
Added Sugars 19grm37%
Protein 2grm0%
Calcium 90mg8%
Iron 0.9mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 260
% Daily Value*
Total Fat 11grm14%
Saturated Fat 2grm11%
Trans Fat 0grm0%
Cholesterol 60mg21%
Sodium 350mg15%
Total Carbohydrate 37grm13%
Dietary Fiber 0grm0%
Total Sugars 19grm0%
Added Sugars 19grm37%
Protein 4grm0%
Calcium 100mg8%
Iron 1.2mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), sugar, corn syrup, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), contains 2% or less of: modified corn starch, corn starch, propylene glycol mono and diesters, salt, monoglycerides, palm oil, dicalcium phosphate, corn cereal, sodium stearoyl lactylate, xanthan gum, cellulose gum, color (yellows 5 & 6, red 40, blue 1), natural and artificial flavor.
Allergens & Warnings:
Contains wheat ingredients.Contains: Wheat
Features: No Artificial Sweeteners, No High Fructose Corn Syrup, No Hydrogenated Oil
Dietary Needs: Low Fat, 0 Grams Trans Fat, Kosher
State of Readiness: Mix
Package Quantity: 1
Net weight: 13.25 Ounces
Style: White Cakes
TCIN: 88827727
UPC: 016000207578
Item Number (DPCI): 261-04-0228
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.47 inches length x 5.63 inches width x 7.25 inches height
Estimated ship weight: 14.25 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this cake mix dairy free?
submitted by Mom - 4 months ago
A: That’s my question as well but no where does it show that it contains milk. If it’s an allergy, I would call the company to be sure.
submitted byAmanda - 16 days ago
Q: Do you add egg and oil and milk?
submitted by Peggy - 11 months ago
A: Water, vegetable oil, and eggs.
submitted byJust Me - 11 months ago
Frequently bought together
Guests also viewed
4.7 out of 5 stars with 198 reviews
easy to prepare: 5 out of 5
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
80% would recommend
5 recommendations
Why can’t I find this in Tucson, Arizona? It’s my
5 out of 5 stars
Evangelina5781 - 16 days ago
originally posted on Betty Crocker
Why can’t I find this in Tucson, Arizona? It’s my my families favorite and I can’t find it anywhere please help!
Betty Crocker Rainbow Chip is a delicious cake; ho
1 out of 5 stars
BobF - 25 days ago
originally posted on Betty Crocker
Betty Crocker Rainbow Chip is a delicious cake; however, it is not in stock in the entire Central Valley of California and out of stock for quite some time. Why? Can we get an ETA?
1 reply from Betty Crocker team - 25 days ago
We're truly sorry for any inconvenience. We still offer this product. You may reach out to your local store manager to see if this product will be back on the shelves soon. You may also use the 'Contact Us' link at the bottom of the page if you're still in need of further assistance. Thank you!
Shrinkflation hits the cake mixes.
3 out of 5 stars
Thumbs down graphic, would not recommend
Daisy - 4 months ago, Verified purchaser
Didn't notice when I purchased this cake mix that's it's only a little over 13 oz. So disappointing.
Perfect!
5 out of 5 stars
Thumbs up graphic, would recommend
BeautyGuru - 8 months ago, Verified purchaser
Very moist and yummy! I love a huge piece of this cake with a glass of whole milk!
this cake SMELLS like play doh and also kinda tast
2 out of 5 stars
sally14 - 11 months ago
originally posted on Betty Crocker
this cake SMELLS like play doh and also kinda taste like it. dont believe me? buy play doh and make this cake batter and see if theres any difference
1 reply from Betty Crocker team - 11 months ago
We apologize for any disappointment! We will share your comment with the rest of our team.
Delicious
5 out of 5 stars
Thumbs up graphic, would recommend
Jamie - 1 year ago, Verified purchaser
This is so delicious with the party cake frosting, I love the little rainbow chips so much
Delicious!
5 out of 5 stars
Thumbs up graphic, would recommend
FunfettiBae - 1 year ago
Such a steal for a delicious fluffy cake, husband and I were pleasantly surprised!
My favorite cake mix if you know how to follow dir
5 out of 5 stars
Veebby - 1 year ago
originally posted on Betty Crocker
My favorite cake mix if you know how to follow directions it's very moist and delicious! Especially with the rainbow chip frosting. Just wish it wasn't always out of stock
This is the worst cake ever. Followed the instruct
1 out of 5 stars
AbbiD - 1 year ago
originally posted on Betty Crocker
This is the worst cake ever. Followed the instructions and says to bake for 40 mins but 20 mins later it's still doughy. Finally took it out and let it cool then tried to get it out or the pan and it literally crumbled!!!! Into soo many pieces.
1 reply from Betty Crocker team - 1 year ago
So sorry to hear that! Undercooked cake batter normally happens if the oven wasn't preheated, if the oven was set to the wrong temperature or if too many liquids were used in the batter. Some ovens don't quite get to the temperature they're set to. We recommend using an oven thermometer for the most accurate reading.
Delish
5 out of 5 stars
Thumbs up graphic, would recommend
KBrac - 1 year ago
I needed a low stress baking situation to do with my six year old. I have loved this cake in the past so I picked it for an event. It was delicious and even hardened dessert-avoiders ate it. I made way too much and still had enough people take it home for later that there was none left. You must use Rainbow Chip frosting as well!
This was the worst box cake that I have ever baked
1 out of 5 stars
Joan76Wisconsin - 2 years ago
originally posted on Betty Crocker
This was the worst box cake that I have ever baked. It is NOT MOIST but dry and crumbly. You cut into the cake with your fork and the pieces fall off the side of the fork. It has the texture of a homemade cake but becomes all crumbs. I will not purchase any of your box cakes in the future.
1 reply from Betty Crocker Care Team team - 2 years ago
We're sorry to hear that. We’d like to learn more and assist you further so please contact us via www.bettycrocker.com Thanks!
what do i add to the powdered frosting? i cant fin
5 out of 5 stars
idonotbakeoften3 - 2 years ago
originally posted on Betty Crocker
what do i add to the powdered frosting? i cant find any instructions for it on the box and have no clue what to do with it 😭
I made this cake on a whim and it was a HUGE hit.
5 out of 5 stars
CamaroSS - 2 years ago
originally posted on Betty Crocker
I made this cake on a whim and it was a HUGE hit. Everyone loved it and I will definitely be making it again. Made it exactly as the recipe said with chocolate frosting and sugar sprinkles, can’t go wrong!
I followed everything perfectly and I baked it for
1 out of 5 stars
thiscakemizisbad - 4 years ago
originally posted on Betty Crocker
I followed everything perfectly and I baked it for like 40 minutes and it was still not fully baked :/ very disappointed.
1 reply from Betty Crocker team - 4 years ago
We're very sorry to hear that this cake mix took a bit longer to bake. We hope you were able to enjoy it end the end. We appreciate you coming back to share your experience so that we can share this with our team.
I used to love this cake mix, but maybe the recipe
1 out of 5 stars
Emilyhp - 4 years ago
originally posted on Betty Crocker
I used to love this cake mix, but maybe the recipe changed since I last used it? I made a cake for my son's birthday and it smelled like a rotten old sponge. I thought maybe I did something wrong. I washed and sanitized my cake pan, mixing bowl, etc; bought a new box of the mix and used new oil and eggs, and the cake turned out smelling disgusting again. I even checked to make sure the boxes weren't past date even though I had just purchased both boxes from the store within a week of each other. I couldn't smell it without gagging. I'm so disappointed because I have always loved Betty crocker cake mixes
1 reply from Betty Crocker team - 4 years ago
We're so sorry to hear about your experience. We would like to gather some additional details for our quality team. Please contact us by phone: 1-800-336-9331 or our contact us page: https://bit.ly/3qhEebO. Thank you.
I love this cake mix. I altered the recipe by usi
5 out of 5 stars
NAC7 - 4 years ago
originally posted on Betty Crocker
I love this cake mix. I altered the recipe by using 2 eggs only, 1/2 cup milk, 1/2 cup water, cut the oil to 1/3 cup and added 1/4 cup my grain flour ( that I make using a mix of buckwheat, barley , and oat flours) and then spooned mix into paper cups for muffins and baked in my Toaster oven for 20 min. fantastic !!
(no review title)
5 out of 5 stars
mariamb65 - 4 years ago
originally posted on influenster.com

My favorite funfetti/rainbow cake mix. Betty Crocker never disappoints guys! Such amazing flavor. Amazing if you pair it with a vanilla frosting. Has amazing value. Not pricey at all!
(no review title)
5 out of 5 stars
hapicat - 4 years ago
originally posted on influenster.com

Everyone loves a Rainbow Chip Cake Betty Crocker knows how to deliver. Great tasting, moist and full of chips.
(no review title)
5 out of 5 stars
torih39 - 5 years ago
originally posted on influenster.com

This cake mix is really easy and fun to make. Also it always turns out great and taste amazing. Also would recommend any icing by Betty Crocker.
(no review title)
5 out of 5 stars
ashleys52219 - 5 years ago
originally posted on influenster.com

Used this birthday cake mix for my child's smash cake. Had to use a birthday cake mix for his birthday. Easy to prepare, looked amazing and was delicious, he devoured it.