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Betty Crocker Rainbow Chip Frosting - 16oz
$2.39 ($0.15/ounce)
In Stock
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About this item
Highlights
- RAINBOW CHIP FROSTING: The colorful chips are in the delicious frosting; Goes great with baked goods such as cakes, cupcakes, and cookies
- QUICK AND EASY: Just pop open the can, spread the frosting, and enjoy
- A TRUSTED FAVORITE: This Betty Crocker frosting is the perfect base for sprinkles and other fun decorations; Try our frosting with other trusted favorites such as Betty Crocker Cake Mix or Brownie Mix
- GLUTEN FREE: This gluten free frosting is an ideal pantry staple; Keep this Betty Crocker frosting on hand with baking supplies for your impromptu baking needs
- CONTAINS: One 16 oz tub of Betty Crocker Original Rainbow Chip Frosting
- Box Tops For Education Participating Product: Give back to schools with Betty Crocker.
Description
How will you enjoy the rich, decadent flavor of our creamy frosting? Betty Crocker Original Rainbow Chip Frosting perfectly tops all your cakes, cupcakes, and cookies for the whole family to enjoy. The colorful and fun chips are in the frosting! Just pop open the can, spread the frosting, and share! Beside the sweet taste and creamy texture, this gluten free frosting is a great pantry staple to keep on hand with your other baking supplies. With the help of Betty Crocker frosting, you're always ready to whip up something irresistible. For more than a century, Betty Crocker has been a popular creator of simple, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes.
Serving Size: 2 tbsp
Serving Per Container: About 13
Amount 2 tbsp (34g):
Calories: 140
% Daily Value*
Total Fat 5grm7%
Saturated Fat 3grm15%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 70mg3%
Total Carbohydrate 23grm8%
Dietary Fiber 0grm0%
Total Sugars 20grm0%
Added Sugars 20grm39%
Protein 0grm0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
sugar, high fructose corn syrup, vegetable oil (palm, coconut), corn starch, water, corn syrup, contains 2% or less of: salt, monoglycerides, nonfat milk, polysorbate 60, whey, sodium stearoyl lactylate, sodium acid pyrophosphate, color (yellow lakes 5 & 6, blue lakes 1 & 2, red 40 lake, yellows 5 & 6), natural and artificial flavor, shellac, soy lecithin, citric acid, freshness preserved by potassium sorbate.
Allergens & Warnings:
Contains milk and soy ingredients.Dietary Needs: 0 Grams Trans Fat, Gluten-Free, Low Sodium, Kosher
Features: No Artificial Sweeteners
Form: Spread
State of Readiness: Mix
Package Quantity: 1
Net weight: 16.0 Ounces
TCIN: 16772753
UPC: 016000460706
Item Number (DPCI): 261-04-0119
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.59 inches length x 3.71 inches width x 3.9 inches height
Estimated ship weight: 1.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Do the chips taste like chocolate or that kind of white chocolate taste?
submitted by MasoQueen - 10 months ago
A: The chips definitely taste like white chocolate ... delicious!!
submitted byKit Kat 2 - 7 months ago
Q: Is the sprinkles inside the frosting or dose it come seprate???
submitted by HogwartsLover - 3 years ago
A: The chips are in the frosting, not separate.
submitted byAcastle - 3 years ago
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$1.69($0.14/ounce)
reg $1.99 Sale
4.5 out of 5 stars with 266 ratings
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Guests are saying
This frosting has a nostalgic charm that resonates with many guests, making it a popular choice for birthday celebrations and special occasions. While some guests appreciate its delightful taste and the fun texture of rainbow chips, others have noted changes in flavor and consistency. Overall, it remains a beloved option for those looking to add a sweet touch to their cakes and cupcakes, especially for kids' parties.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 424 reviews
easy to prepare: 4.74 out of 5
quality: 4.32 out of 5
taste: 4.35 out of 5
value: 4.51 out of 5
77% would recommend
35 recommendations
1 out of 5 stars
22 October, 2025
Even my 6 year old wouldn't eat it. Horrible
This is really bad. It tastes like degrading plastic and the sweetest sweetener you can imagine.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2025
Soggy
The chips are very soggy and it’s just not pleasant. I expected them to have a little bit of crunch like sprinkles.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Seriously good
Okay this was really good. So much better than the other cake icings we bought.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2025Verified purchase
Yuck
Tastes like poison. Complete chemical yuck taste.
3 out of 5 stars
11 October, 2024Verified purchase
Not enough frosting to frost a smaller cake.
If you expect this one can to frost a 9 inch 2 layer cake, it barely covers. You'll have to buy 2.
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2024Verified purchase
Birthday
Rainbow chip is a classic! It’s great for birthdays.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2024Verified purchase
The best birthday frosting!
My favorite frosting and cake has been Betty Crocker Rainbow Chip since I was a little girl! Now I’m close to 40 and it’s still my number one birthday choice. Target has been consistently the best about keeping both the frosting and cake in stock lately and I hope they continue to be.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2024
Too sweet, chips are weird
Overly sweet even compared to other frostings and the rainbow chips mixed in are a very weird texture - go with traditional sprinkles on top funfetti
1 out of 5 stars
Thumbs down graphic, would not recommend
25 January, 2024Verified purchase
Not how it use to be
This use to be really good. Now the chips taste waxy. Must be a new recipe
3 out of 5 stars
13 November, 2023Verified purchase
ravaged by gravity
delicious frosting, slides right off cake
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2023Verified purchase
A pass for me
It was awful. It had a really weird fake chalky taste to it. I remember it being good. Perhaps the recipe changed?
3 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2023Verified purchase
Has a weird aftertaste
I used to love rainbow chip frosting, but the new formula has a weird aftertaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2023Verified purchase
Used to be my favorite canned frosting
They changed the recipe and now the chips are like chewing on crayons.
1 reply from Betty Crocker team - 2 years ago
We're sorry to hear that you didn't enjoy this frosting. We'll be sure to share your review with our team for future product improvements.
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2023Verified purchase
Frosting
Love this brand and this flavor! We do this every year for my toddlers birthday!
5 out of 5 stars
29 April, 2023
Kids favorite always a hit
Icing is always a hit for kids cupcakes! They love the rainbows and the texture.
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2023
Rainbow chips
Best icing ever. So hard to find. I’m so glad I found it at target.
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2023
Cant make a cake without it.
The best frosting ever. I can’t find this is in any of my local grocery stores but I can always count on Target!
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2023Verified purchase
SO GOOD
This has been my favorite since I was a kid. Try it frozen. You’ll thank me.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2022Verified purchase
Excellent
Great taste! we use it every year for birthday parties!!!!!!!!!!!!!! excellent
5 out of 5 stars
25 November, 2022Verified purchase
Betty crocker rainbow chip frosting
The best store bought icing. Very hard to find in stores now