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Betty Crocker Rich and Creamy Vanilla Frosting - 16oz

Betty Crocker Rich and Creamy Vanilla Frosting - 16oz - image 1 of 4
Betty Crocker Rich and Creamy Vanilla Frosting - 16oz - image 2 of 4
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Betty Crocker Rich and Creamy Vanilla Frosting - 16oz - image 1 of 4
$1.79 sale price when purchased online
$1.99 list price
Target Online store #3991

About this item

Highlights

  • VANILLA FROSTING: A delicious, gluten-free vanilla frosting that's perfect for cakes, cupcakes and cookies
  • QUICK AND EASY: Just pop open the can, spread the frosting, and enjoy
  • ENDLESS OPTIONS: Add your own twist by trying tested and trusted Betty Crocker recipes
  • INGREDIENTS: No artificial colors
  • A TRUSTED FAVORITE: Betty Crocker brings you the same fresh-baked favorites you've known and loved all your life
  • BOX TOPS FOR EDUCATION PARTICIPATING PRODUCT: Give back to schools with Betty Crocker; Download the Box Tops App to learn more & start earning cash for your school or a school in need

Description

How will you enjoy the rich, decadent flavor of our creamy and delicious frosting? Betty Crocker Gluten Free Vanilla Frosting perfectly tops all your cakes, cupcakes and cookies for the whole family to enjoy. Just pop open the can, spread the frosting and share! You can level up your deserts with sprinkles or drizzles or enjoy the rich milk vanilla flavor plain. Instant gluten-free gratification!


For more than a century, Betty Crocker has been a popular creator of simple, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes. And today, you can still find that same simple goodness — those same products you grew up with — on grocery shelves around the world.

Serving Size: 33.0 g

Serving Per Container: 13

Amount :

Calories: 140
% Daily Value*
Total Fat 5g7%
Saturated Fat 2.5g13%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 70mg3%
Total Carbohydrate 23g8%
Dietary Fiber 0g0%
Sugars 19g
Added Sugars 19g38%
Protein 0g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

sugar, high fructose corn syrup, palm oil, corn starch, water, contains 2% or less of: salt, monoglycerides, polysorbate 60, sodium stearoyl lactylate, sodium acid pyrophosphate, natural and artificial flavor, yellows 5 & 6, citric acid, freshness preserved by potassium sorbate
Contains: Does Not Contain Any of the 9 Major Allergens
May Contain: Milk
State of Readiness: Ready to Eat
Form: Spread
Features: No Synthetic Colors, No Artificial Colors
Dietary Needs: 0 Grams Trans Fat, Gluten-Free, Low Sodium, Kosher
Package Quantity: 1
Net weight: 16.0 Ounces
TCIN: 13016262
UPC: 016000458307
Item Number (DPCI): 261-04-0270
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.55 inches length x 3.47 inches width x 3.9 inches height
Estimated ship weight: 1.069 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does the Betty Crocker's frosting need to be refrigerated?

submitted by Lynn - 5 years ago
  • A: Hi Lynn! This frosting should be stored in a cool place if it hasn't been opened. Once opened, cover and refrigerate for up to 30 days.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: Acknoledging that each cupcake is slightly different, approximately how many cupcakes can 1 can frost?

submitted by Curious - 10 months ago
4.6 out of 5 stars with 1148 reviews
taste: 4.4 out of 5
quality: 4.53 out of 5
easy to prepare: 4.69 out of 5
value: 4.63 out of 5
73% would recommend
23 recommendations

This is the worst frosting I have ever bought. It

1 out of 5 stars
countrygirl0173 - 4 months ago
originally posted on Betty Crocker
This is the worst frosting I have ever bought. It was runny right out of the container. If you need this as a drizzle, it’s perfect the way it comes. No need for warming or adding a thinner. The flavor is great but I will never buy this again. If I had the container still I’d return it.
1 reply from Betty Crocker team - 4 months ago
We're sorry to hear about your experience. Every customer’s opinion matters to us as we are continually striving to improve our product. We'd like to assist you further. Please feel free to use the 'Contact Us' section at the bottom of this page so we can report this to our quality team. Thank you!
1 guest found this review helpful. Did you?

If you like the taste of baking soda & sugar buy this

1 out of 5 stars
Thumbs down graphic, would not recommend
Ladybug999 - 5 months ago, Verified purchaser
It has a bad taste. It almost tastes like baking soda . I had throw it away👎🏽
Did you find this review helpful?

This frosting cream is disgusting ewww.. never aga

1 out of 5 stars
Leila270 - 7 months ago
originally posted on Betty Crocker
This frosting cream is disgusting ewww.. never again. I lost the whole cake
1 reply from Betty Crocker team - 7 months ago
So sorry to hear that. Every customer’s opinion matters to us as we are continually striving to improve our product. This will be shared with the rest of our team.
Did you find this review helpful?

I thought I was the only one that noticed the horr

1 out of 5 stars
JuicyQT - 7 months ago
originally posted on Betty Crocker
I thought I was the only one that noticed the horrible change in the cake icing. I had some a couple of years ago, and it made me sick to the stomach, and left a horrible after taste in my mouth. Plus the taste when I belched was horrendous. I'm thinking, probably it was just the "whipped" kind, so I decided to give it another try this week getting the creamy type in vanilla. I wish I would've just left it there on the shelf. It tastes gross. Whatever happened to cake icing that taste and felt like icing like how it was back in the 90's? Betty Crocker, please go back to the old icing that you once had and stop trying to cut corners with cheap ingredients that tastes gross. #TIA
1 reply from Betty Crocker team - 7 months ago
We're so sorry to hear about your disappointment. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This is not the kind of experience we want you to have. Please feel free to use the 'Contact Us' section at the bottom of this page so we can report this to our quality team. Thank you!
Did you find this review helpful?

If I could give no stars I would. Not worth the mo

1 out of 5 stars
Nancymom - 8 months ago
originally posted on Betty Crocker
If I could give no stars I would. Not worth the money. Your icing won't stay on cake it is border line liquid. I will be making my own from now on. Very frustrating to work with...do better!
1 reply from Betty Crocker team - 8 months ago
So sorry for any disappointment! Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.
2 guests found this review helpful. Did you?

Artificial taste

2 out of 5 stars
Thumbs down graphic, would not recommend
Targetaddict - 8 months ago, Verified purchaser
Has an artificial aftertaste to it. Used to love this to frost my cakes, but I’ll probably just start making my own, because it ruined the taste.
taste: 2 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

Must buy

5 out of 5 stars
Thumbs up graphic, would recommend
Poonam - 10 months ago
We love baking so it’s perfect. 🤩
1 guest found this review helpful. Did you?

I am Soooo disappointed. I paid alot of money for

1 out of 5 stars
NanaJ1 - 11 months ago
originally posted on Betty Crocker
I am Soooo disappointed. I paid alot of money for this canned choc frosting and it is terrible. It also ruined the cake. More money wasted. I can't afford this waste. Had to throw the whole thing away.
1 reply from Betty Crocker team - 11 months ago
We appreciate you taking the time to leave a review since we take all feedback seriously as we improve our products. This will be shared with the rest of our team.
1 guest found this review helpful. Did you?

Contains GMOs!

1 out of 5 stars
Thumbs down graphic, would not recommend
Tanya S - 1 year ago, Verified purchaser
Nasty frankenfood! Nasty frankenfood! Nasty frankenfood!
easy to prepare: 1 out of 5
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Cake mixes are smaller and icing is so thin it jus

1 out of 5 stars
Alldone - 1 year ago
originally posted on Betty Crocker
Cake mixes are smaller and icing is so thin it just runs off completely cooled cake. Definitely not buying anything Betty Crocker any more. Will make my own cakes
1 reply from Betty Crocker team - 1 year ago
We're so sorry to hear about your experience with our Betty Crocker Vanilla Rich & Creamy Frosting. Thank you for sharing your review with us, and we will pass your feedback to our team for future product improvement.
3 guests found this review helpful. Did you?

Like others say, this icing has been a staple in o

1 out of 5 stars
Brawell - 1 year ago
originally posted on Betty Crocker
Like others say, this icing has been a staple in our house for years. The change to make it thin, runny and no longer a rich taste means we won't buy it any more. Too bad - we loved the old recipe.
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes in our Betty Crocker Vanilla Rich & Creamy Frosting. We appreciate the time you have taken to share your feedback with us and will share it with our team.
7 guests found this review helpful. Did you?

I’m really surprised Betty Crocker is using high f

1 out of 5 stars
Balogna - 1 year ago
originally posted on Betty Crocker
I’m really surprised Betty Crocker is using high fructose corn syrup in its rich and creamy frosting. I won’t buy it anymore for that reason. It’s a bit amazing that such a huge company cannot come up with much healthier ingredients. Have you folks ever heard of stevia? Thanks!
1 reply from Betty Crocker team - 1 year ago
High fructose corn syrup is a type of sweetener, like sugar, that is made from cornstarch. It is composed of fructose, a sugar found in fruit and other plants, and glucose, another type of sugar. It has been approved for use by the Food and Drug Administration (FDA). We appreciate the time you have taken to share your feedback about our Betty Crocker Vanilla Rich & Creamy Frosting and will share it with the rest of our team.
3 guests found this review helpful. Did you?

Definitely a ZERO not a 1. Icing doesn’t hold its

1 out of 5 stars
Dobetterbettycrocker0 - 1 year ago
originally posted on Betty Crocker
Definitely a ZERO not a 1. Icing doesn’t hold its shape AT ALL. Turns into soup, I’m certainly not a professional but I couldn’t even imagine trying to add liquid food colouring to it. It’s probably been 2-3 years since I was able to use it for piping. Sons birthday tomorrow and because this liquid oozed out the sides the top of my cake cracked. Making my own from now on, not using yours. Please do better, so disappointed ☹️
1 reply from Betty Crocker Care Team team - 1 year ago
We're so sorry to hear about your experience with this frosting. Thank you for sharing your review with us, and we will pass your feedback on to our team for future product enhancements.
5 guests found this review helpful. Did you?

I have been purchasing the vanilla rich and creamy

2 out of 5 stars
Randrmom2000 - 1 year ago
originally posted on Betty Crocker
I have been purchasing the vanilla rich and creamy frosting for years. The most recent purchases of the frosting have tasted different and I believe there is a different process in making the frosting because it doesn’t really taste like vanilla anymore. It tastes extremely artificial and chemically. What has changed? Please advise.
1 reply from Betty Crocker Care Team team - 1 year ago
We're sorry to hear about your experience, and we appreciate your feedback. We'll let our team know that you are no longer a fan of this frosting as well.
6 guests found this review helpful. Did you?

I won't buy bc frosting again. I like my frosting

1 out of 5 stars
1126mom - 2 years ago
originally posted on Betty Crocker
I won't buy bc frosting again. I like my frosting ON the cake, not puddled on the plate after ten minutes. Cake cooled for four hours, frosting was sliding off while it was being frosted. Why liquid frosting? Zero stars is the actual rating.
1 reply from Betty Crocker Care Team team - 2 years ago
Oh no! We're so sorry to hear about your experience. We will be sure to share your review with our team so that they're in the loop as well.
2 guests found this review helpful. Did you?

I’ve been using this product for decades. Recently

1 out of 5 stars
Cocodrie1 - 2 years ago
originally posted on Betty Crocker
I’ve been using this product for decades. Recently I used a Chocolate and Vanilla, both were too soft! I piped rosettes on cupcakes and they wouldn’t hold their shape. What has happened to this product?!
2 guests found this review helpful. Did you?

My favorite frosting

5 out of 5 stars
Victoria - 2 years ago, Verified purchaser
This is hands down my favorite frosting. Always my go to
Did you find this review helpful?

I don't know what you guys did with the original r

1 out of 5 stars
Tina92 - 2 years ago
originally posted on Betty Crocker
I don't know what you guys did with the original recipe, but this new one is gross.. a bad after taste.. this used to be my favorite.
1 reply from Betty Crocker Care Team team - 2 years ago
We are sorry to hear that you were not able to enjoy this! This is not what we’d expect and would like to learn more about your experience. When you have a moment, please contact us using the Contact Us form linked at the bottom of the site. Thank you.
3 guests found this review helpful. Did you?

Why has the taste of your frosting changed? It’s

1 out of 5 stars
Mryuk - 2 years ago
originally posted on Betty Crocker
Why has the taste of your frosting changed? It’s nothing like it used to be.
3 guests found this review helpful. Did you?

Great taste

5 out of 5 stars
Thumbs up graphic, would recommend
Melonykrystine - 2 years ago, Verified purchaser
Great tasting. Love this for when you need a quick frosting for cupcakes
Did you find this review helpful?

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