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Watkins Assorted Food Coloring - 1.2 fl oz - 2 of 3Watkins Assorted Food Coloring - 1.2 fl oz - 3 of 3
Watkins Assorted Food Coloring - 1.2 fl oz - 1 of 3

Watkins Assorted Food Coloring - 1.2 fl oz

$7.99 ($6.66/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Red, yellow, green and blue in 0.3 fl. oz. bottles
  • Made with 100% natural vegetable juices and spices
  • No artificial dyes
  • For egg dyeing, frostings and more
  • Gluten-free

Description

Watkins™ Assorted Food Coloring is made with 100% natural vegetable juices and spices including beet juice, turmeric and spirulina extract. Four colors are provided: red, yellow, green and blue. This gluten-free food coloring is great for fun family activities such as egg dyeing as well as creating frostings for your favorite baked goods. It is also free from artificial dyes.

Ingredients:

red, glycerin, invert sugar, water, vegetable juice, citric acid, yellow, glycerin, water, polysorbate 80, turmeric, green, glycerin, water, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate, blue, glycerin, water, trehalose, spirulina extract, sodium citrate
Features: No Artificial Colors
Dietary Needs: Gluten-Free
State of Readiness: Ingredient
Form: Liquid
Package Quantity: 4
Net weight: 1.2 fl oz (US)
TCIN: 50556256
UPC: 813724021622
Item Number (DPCI): 261-02-0205
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.26 inches length x 3.04 inches width x 0.98 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the Glycerin made up of a vegetable base from corn or soy or other?

submitted by DDL - 5 years ago

  • A: The glycerin in Watkins Assorted Food Coloring is derived from palm.

    submitted byWatkins Customer Support - 5 years ago
    Brand expert

  • A: The glycerin is plant based and is from palm

    submitted byProduct Expert - 5 years ago
    Brand expert

Q: What are the ingredients?

submitted by mom - 10 years ago

  • A: Ingredients: Red: Glycerin, invert sugar, water, vegetable juice, citric acid. Yellow: Glycerin, water, polysorbate 80, turmeric. Green: Water, glycerin, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate. Blue: Glycerin, water, trehalose, spirulina extract, sodium citrate. Our food coloring is free from artificial colors and made by nature. Derived from pure vegetable juice, turmeric and spirulina extract. Shake before use.

    submitted byWatkins Customer Support - 3 years ago
    Brand expert

  • A: Red: Glycerin, invert sugar, water, vegetable juice, citric acid, potassium hydroxide. Yellow: Glycerin, water, polysorbate 80, turmeric. Green: Water, glycerin, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate. Blue: Glycerin, water, trehalose, spirulina extract, sodium citrate. ** found online. Never used product before. I too was interested.

    submitted byKssdaisy37 - 10 years ago

Q: Is this kosher? Thanks!

submitted by Chana - 17 days ago

  • A: Yes, Watkins Assorted Food Coloring is kosher.

    submitted byWatkins Customer Support - 16 days ago
    Brand expert

Q: Do these work well for bakes with almond flour such as macarons? I saw something in a previous question about it making almond bark grainy. Just want to check, thanks in advance.

submitted by Callie - 1 month ago

  • A: Yes, these will work in baked goods with almond flour.

    submitted byWatkins Customer Support - 1 month ago
    Brand expert

Q: Do they have to be refrigerated after opening?

submitted by Rockelle - 2 months ago

  • A: No, Watkins Assorted Food Coloring does not need to be refrigerated after opening.

    submitted byWatkins Customer Support - 2 months ago
    Brand expert

Q: Can you use this for candy apple recipe?

submitted by - 3 months ago

  • A: Yes, it can be used for a candy apple recipe.

    submitted byWatkins Customer Support - 2 months ago
    Brand expert

Q: Is this oil based? Can it be used with melting chocolate?

submitted by KB19 - 4 months ago

  • A: Watkins Food Coloring is not oil based. It can be used with melting chocolate.

    submitted byWatkins Customer Support - 4 months ago
    Brand expert

Q: Does this product hold color when baking? I’ve tried other natural food coloring brands but they do not hold color in high temps.

submitted by Miya - 1 year ago

  • A: Watkins Assorted Food Coloring with No Artificial Dyes are lighter in color. Below are some tips we for baking with Red & Green Food Coloring. Shake well before use. Red Food Coloring: For optimal performance in baking preparation add 2 tsps. of cream of tartar to dry mix, then color as desired. Best results seen with recipes that include whole eggs. Green Food Coloring: color changes may be noticed if baked at a temperature greater than 350 degrees.

    submitted byWatkins Customer Support - 1 year ago
    Brand expert

Q: Does this product stain?

submitted by Fig - 1 year ago

  • A: Yes, Watkins Food Coloring can stain. We encourage cleaning any spills to prevent staining.

    submitted byWatkins Customer Support - 1 year ago
    Brand expert

Q: Does the blue dye contain Brilliant Blue FCF as a dye?

submitted by Sammy - 1 year ago

  • A: Below is a complete ingredient list for the Blue Food Coloring. Blue: Glycerin, water, trehalose, spirulina extract, sodium citrate.

    submitted byWatkins Customer Support - 1 year ago
    Brand expert
See all questions (29)

Additional product information and recommendations

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Frequently bought together

Guests are saying

This natural food dye offers a healthier alternative to traditional artificial colors, appealing to guests who prioritize safe ingredients. While some colors may not achieve the vibrancy expected, many appreciate the pastel tones and the absence of harmful chemicals. Guests have found success in using these dyes for various baking projects, especially when they understand the need for more product to achieve desired shades. Overall, it's a great option for those looking to avoid artificial dyes while still enjoying colorful creations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 326 reviews
    quality: 2.9 out of 5
    value: 2.75 out of 5
    47% would recommend
    112 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase

    works for drinks and frosting

    we like that this is a natural dye for food and drink. it does not have red 40 in it.
    Happy Mom
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 April, 2026

    (no review title)

    If there are negative stars I'll give them !!! The worst egg dying color ever! DO NOT BUY THIS!
    Bosko
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    7 April, 2026Verified purchase

    Not for eggs...

    Unfortunately, the dye did not work for coloring Easter eggs. Using vinegar and water as directed, adding more dye and leaving eggs in for 40+ minutes, the eggs hardly picked up any color. I purchase for the “safer” ingredients.
    lbee
    Did you find this review helpful?
    2 out of 5 stars
    7 April, 2026Verified purchase

    Better off making your own dye

    These were not too good for coloring Easter eggs. Wish I’d read the reviews first. The red was ok. It made a beautiful vibrant pink. And we made a purple one too by mixing with the blue. The yellow was also ok. But the blue and green barely did anything at all. I think I’d rather use artificial next year since it’s something we only really do once a year anyways. I actually made my own Easter egg dye last year which was really tedious, but they turned out way better than these. Might be worth the effort if you wanna make a lot of eggs though. Google how to do it. I’m just pregnant and tired this year lol.
    Spearce
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 March, 2026Verified purchase

    terrible product

    terrible product. doesn't dye anything. we used over half the bottle and barely saw a hint of green.
    Bell
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 February, 2026

    Great natural dye!

    Love this brand! It’s definitely not as vibrant as your normal artificial food due but that’s okay! Our eyes have been trained to have an eye for vibrant colors because of growing up with artificial dyes in everything 🩵
    Sierra
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 January, 2026Verified purchase

    Good brand

    Great to find Watkins.
    Shelia
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 January, 2026Verified purchase

    (no review title)

    Love that target sells this brand. The colors turned out really pretty
    Kaylen
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 December, 2025Verified purchase

    Christmas ruined

    Literally ruined Christmas. Family was gathered to decorate cookies. I had made the plain icing, divided into three bowls. I wanted to make yellow, green and red. The first one was fine, vibrant like a good egg yolk. The green was not good, very muted like pea soup. I was able to make it a little better by adding blue, but it was nothing close the kind of green you'd want on your Christmas cookies. The red was a disaster. It came out purple! Not just a little mauve, but straight lilac! Unbelievable! Don't buy this!
    Lars
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    22 December, 2025Verified purchase

    Not true color in food day

    No artificial colors means very strange color in my spritz cookies. Would not recommend. It looked like raw chicken.
    Patricia
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 December, 2025Verified purchase

    Great for frosting/icings.

    This food coloring is perfect for people who understand NATURAL food coloring. If you want your food to be colored as brightly as the Griswold's house then you're likely looking for the petroleum (previously coal tar) based artificial food colors. I added 10 drops in each container of frosting. I show the white base that I started with on white paper towel for reference.
    TJ
    quality: 5 out of 5
    value: 5 out of 5
    10 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 December, 2025Verified purchase

    Purple not red

    I'm thankful to have a artificial dye- free option but the red have me a purple velvet cake.
    Katherine
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 November, 2025Verified purchase

    I appreciate these

    I love this natural option to food coloring. Are they perfect colors, no, but they color frosting fine and I don’t need my cakes perfectly red (the red is a bit pink). These are great and my kids love them too.
    JJ
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 October, 2025

    Turmeric Makes It Taste Bad

    The yellow and green dyes had a bad odor to them. They are the two that use turmeric as an ingredient. Dabbed a bit on my fingertip, and I almost gagged. If you do not want the taste of your icing altered (in a bad way), I HIGHLY recommend not purchasing these. Additionally, the red requires a great deal of drops to even achieve a pink/purple hue. I appreciate the idea of natural ingredients, but when it can’t provide a good taste or an accurate color then there is really no point.
    BakerMan
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2025

    Yay for dye free food coloring!

    Obviously you aren't going to the get the bright traditional colors of food coloring that has the dye but I truly value and appreciate that these are all dye free!! I recommend
    Nicollette
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2025Verified purchase

    No artifical dyes!

    I LOVE that these food dyes don't have artifical dyes! I've been looking everywhere and these were such a great find! Highly recommend if you've been looking to cut out artifical dyes.
    Bhbtarget
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2025Verified purchase

    Not good for Easter Eggs.

    Too pale and I can't wait an hour plus to get a deeper color. The color is way too faded and I used all the dye and the picture is the result. I don't recommend this natural dye at all for easter eggs.
    Mezzomom
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 March, 2025

    Don't buy for things your gonna cook

    I tried to make colored pancakes and it took forever to get a vibrant color and than when incooked it the color disappeared completely like it evaporated out.
    Izzy
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2025Verified purchase

    Satisfactory but would love to see deeper color

    Love that there's no chemicals but colors are definitely a little weak for dyeing cookie dough. We were making earth cookies. I am satisfied with the blue (this required over half the bottle) but the green (a little less than half the bottle) almost baked out. I would definitely use it again and just use more color. Reviews were mostly for icing, so I wanted to add some insight for those looking to dye dough or cake.
    Julie O
    quality: 3 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2025Verified purchase

    Great Food Coloring!!

    Wonderful product. 100% natural. No dyes. This can mean you need to use a little more to achieve your disred color but that is totally normal.
    Love These Lamps
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

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