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$6.99When purchased online

About this item

At a glance

Gluten Free
Gluten Free

Highlights

  • Red, yellow, green and blue in 0.3 fl. oz. bottles
  • Made with 100% natural vegetable juices and spices
  • No artificial dyes
  • For egg dyeing, frostings and more
  • Gluten-free

Specifications

Contains: Does Not Contain Any of the 9 Major Allergens
Features: No Artificial Colors
Dietary Needs: Gluten Free
State of Readiness: Ingredient
Form: Liquid
Package Quantity: 4
Net weight: 1.2 fl oz (US)
TCIN: 50556256
UPC: 813724021622
Item Number (DPCI): 261-02-0205
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

Description

Watkins™ Assorted Food Coloring is made with 100% natural vegetable juices and spices including beet juice, turmeric and spirulina extract. Four colors are provided: red, yellow, green and blue. This gluten-free food coloring is great for fun family activities such as egg dyeing as well as creating frostings for your favorite baked goods. It is also free from artificial dyes.
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
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If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

red: glycerin, invert sugar, water, vegetable juice, citric acid, yellow: glycerin water, polysorbate 80, turmeric, green: glycerin, water, polysorbate 80, trehalose, spirulina extract, turmeric, sodium citrate, blue: glycerin, water, trehalose, spirulina extract, sodium citrate.

Shipping details

Estimated ship dimensions: 3.26 inches length x 3.04 inches width x 0.98 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the Glycerin made up of a vegetable base from corn or soy or other?

submitted by DDL - 2 years ago
  • A: The glycerin in Watkins Assorted Food Coloring is derived from palm.

    submitted byWatkins Customer Support - 2 years ago
    Brand expert
  • A: The glycerin is plant based and is from palm

    submitted byProduct Expert - 2 years ago
    Brand expert

Q: Is it safe for a dog to consume?

submitted by BaddieLara - 9 months ago
  • A: Our food coloring was developed and safety tested for human consumption. We do not have safety data for dogs. That said, the coloring ingredients used in the food color are free from artificial dyes and are plant based and should generally be safe for dogs as well if consumed in typical amounts. However, we would recommend they check with a veterinarian to be sure.

    submitted byProduct Expert - 8 months ago
    Brand expert

Q: making bath bombs just to know if its skin safe?

submitted by cwilliams - 2 years ago
  • A: While we don’t believe that the dyes would cause irritation to skin, this is manufactured as a Food Coloring and is not intended for a Bath Bomb application.

    submitted byProduct Expert - 2 years ago
    Brand expert

Q: does this stain surfaces that it falls on?

submitted by shopaddict88 - 2 years ago
  • A: We recommend wiping up as quickly as possible to prevent staining.

    submitted byWatkins Customer Support - 2 years ago
    Brand expert

Q: What type of vegetable juice is used in the Red Dye?

submitted by MG - 2 years ago
  • A: The ingredients used in the vegetable juice are proprietary; however, if there is a specific allergen you are concerned about, you may contact Watkins Customer Satisfaction Assurance team for additional information.

    submitted byWatkins Customer Support - 2 years ago
    Brand expert

Q: Does this contain any animal-derived ingredients?

submitted by Black 52x63 - 3 years ago
  • A: No, it does not. Watkins does not use animal-derived ingredients.

    submitted byWatkins Customer Support - 3 years ago
    Brand expert

Q: Can this be used for making face paint?

submitted by Jenn - 3 years ago
  • A: Watkins Food Coloring has only been tested on food. It has not been tested for making face paint.

    submitted byWatkins Customer Support - 3 years ago
    Brand expert

Q: I want to dye a toy for my rabbit, when diluted with water would this product be safe to use to color her toys? Also are there animal products or chemicals in this product?

submitted by Micky - 3 years ago
  • A: Our products are not tested for use in dyeing toys or use on animals and we would not recommend using it for animals.

    submitted byWatkins Customer Support - 3 years ago
    Brand expert

Q: Was this product processes in a facility that also processes peanut or egg products?

submitted by Cookie lover - 3 years ago
  • A: The Food Colors are not filled on a dedicated filling line and the production facility does also fill products that may contain peanuts; however, the facility does have effective procedures and protocols in place to prevent cross-contamination of products.

    submitted byWatkins Customer Support - 3 years ago
    Brand expert

Q: does it have come with a pistachio green color?

submitted by color - 3 years ago
  • A: You are able to add any amount of food coloring to achieve the shade of green that you are looking for.

    submitted byWatkins Customer Support - 3 years ago
    Brand expert

This item is featured in

Baking Spices & Food Coloring

About the collection
Pure Vanilla Extract 2oz by Market Pantry is a must-have pantry essential. You'll love the quality and value of this vanilla extract. A key ingredient in so many recipes, that will enhance the flavor of your baked goods, frostings and more.Market Pantry promises freshness and quality always at a great value.
View Baking Spices & Food Coloring collection
3.7 out of 5 stars with 183 reviews
44% would recommend
72 recommendations
value: 2.58 out of 5
quality: 2.86 out of 5

After taste

3 out of 5 stars
Would not recommend
lena s - 1 month ago
Don't need to use a lot to get color added but it does leave a but of an after taste
Did you find this review helpful?

Ok

3 out of 5 stars
Would recommend
Ann - 3 months ago, Verified purchaser
I used them often and I like the fact that they are more natural than the other brands but the color is not strong enough, when I bake something or even pancakes and I add the color, you can barely see it when you bake/cook the food. But I will continue to use this brand just because is more natural.
quality: 3 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Just ok!

2 out of 5 stars
Reviewer - 3 months ago, Verified purchaser
It’s natural color for sure but does not give enough color .
Did you find this review helpful?

Don't Make A Red Velvet Cake With This Travesty!

1 out of 5 stars
Would not recommend
SATflyguy - 4 months ago, Verified purchaser
No. Just no. I only needed red, which wasn't enough to make what most people use red to make.
Did you find this review helpful?

Natural food coloring!

5 out of 5 stars
Would recommend
MomR - 4 months ago, Verified purchaser
Love these since we don't do artificial colors. I love pastel colors and these are great for that. You will not be getting vibrant colors with these if that's what you are looking for
Did you find this review helpful?

Vibrant but not the colors shown

4 out of 5 stars
Would recommend
Stephaniejo - 5 months ago, Verified purchaser
Makes beautiful colors but they are not true red, yellow, blue or greens at all.
value: 4 out of 5
quality: 4 out of 5
Did you find this review helpful?

Dye free and works great

4 out of 5 stars
Would recommend
Rachel B - 6 months ago
Nice to have dye free food coloring.. I’m not sure what polysorbate is though.
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Good results

5 out of 5 stars
Would recommend
Jj - 6 months ago, Verified purchaser
Worked for what I needed it for. The colors are vibrant. Of course, because it’s on the natural side they are more pastel. The red is more of a beet color, so if you’re looking for a true red this isn’t it. Washes off hands pretty easily.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Pastels but natural and fun

5 out of 5 stars
Would recommend
jdawl - 6 months ago
I appreciate that there are natural colors available. I would rather frost cookies in less vibrant but still fun hues than pay with my family's health. There is a reason many countries have banned artificial dyes. Do your research and support those offering an alternative.
value: 5 out of 5
quality: 4 out of 5
12 guests found this review helpful. Did you?

You decide

3 out of 5 stars
Would not recommend
SweetSerene - 7 months ago
I like that this product is as natural as can be for those who are allergic to the dyes put in most items on the market. I tried making ‘red’ pancakes in a heart shape for Valentine’s Day, but the beet dye made it turn more of a purple and changed the taste of the food. A bit of a disappointing experience for my kiddos.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Lovely colors

5 out of 5 stars
Would recommend
CJ - 8 months ago
Beautiful, natural colors. To the people who are expecting neon, artificial colors—you’re going to have to purchase artificial food coloring.
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Awesome pigmnents

5 out of 5 stars
Would recommend
Kap1222 - 8 months ago
I give this a banjillion out of 10.
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

The colors are literally on the box

5 out of 5 stars
Would recommend
Fsusuzhs - 8 months ago
Honestly not sure how so many people were caught off guard by the saturation when it shows you what the colors will look like. You’re not going to get vivid artificially bright colors with steeped spices and vegetables…
13 guests found this review helpful. Did you?

Okay

2 out of 5 stars
Would not recommend
Bjhs18 - 8 months ago, Verified purchaser
Pretty dull colors. Good if you’re into that muted/pastel look. But there’s no way you’re getting bright colors.
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

Good for very muted colors

2 out of 5 stars
Would not recommend
Bsml24 - 9 months ago, Verified purchaser
Very boring muted colors. No way you’d be able to achieve red with this.
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

Dull colors.

1 out of 5 stars
Would not recommend
Hh - 9 months ago, Verified purchaser
The colors were ‘off’. Not traditional food coloring shades.
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Do not buy

1 out of 5 stars
Would not recommend
kmo - 9 months ago, Verified purchaser
Terrible food dye. Such low quality. Produces a very low saturated color. We attempted to create Christmas wreaths and color is so light
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Faint color

1 out of 5 stars
Would not recommend
Lewis - 9 months ago, Verified purchaser
Colors fade quickly, you keep adding more and more drops and barely get color. Expensive and disappointing.
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Colors are too light.

1 out of 5 stars
Would not recommend
May - 9 months ago
Bought this to make Christmas themed dessert and the colors were to light, I even using the whole bottle.
1 guest found this review helpful. Did you?

NOT true colors

1 out of 5 stars
Would not recommend
Shannon - 10 months ago
I bought these for a holiday cookie decorating party I threw for my daughter and her friends. I made the icing the morning of and was SO disappointed in the colors. The red was definitely not red. It was more of a violet and the green was not your typical true green. Unfortunately I did not have time to go buy more food coloring so the girls did not have true red and green to decorate their cookies.
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

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